Felicia Lindau Email & Phone Number

Avon, CT, US

• CONNECTICUT TOURISM:
• Returned a $14:$1 ROI for marketing spend against primary target.
• Provided a 6-times lift in visitation among those exposed to marketing over those who were not.
• Increased website visits from 750,000 to 7 million annually.
• Grew leads to partner businesses from zero to 3 million annually.
• Helped grow industry from $12 billion to $15.5 billion

Advising and/or assisting start-ups in fund-raising, business plans, strategy, marketing, and ecommerce. And consulting for Advertising New Business initiatives.

• Conceived and developed new consumer product idea: simple strings of Christmas tree lights that create a sophisticated “light show” seemingly choreographed real-time to whatever music or sounds are present in the room.
• Researched market, created spec, hired team, developed prototype using very new “machine-listening” technologies
• Obtained patent
• Pre-sold product to Target and other big box retailers

Identified and bought hideous, unwanted vacation properties in super-premium locations. Re-invented them into highly desirable properties in the $1 million to $4 million dollar range, rented them briefly and then sold them. Was fun and very profitable until the bubble burst. Projects included:* Ski in/Ski out property in Kirkwood, CA.* 3 different.

• Conceived and developed the idea for an e-commerce company to help consumers fuel their relationships via well-selected greeting cards, gifts, chocolates, and flowers.
• Conducted extensive consumer and market research, developed strategies, created a sound business model, wrote the business plan, built team, developed brand identity and direction.
• Raised $25 Million in venture capital and debt financing led by VC Benchmark Capital.
• Devised and managed development of back-end processes and special systems.
• Managed development of customer experience, website, and brand; launched service in Q498.
• Built in-house advertising, PR, site-experience, and merchandising/product development teams.

AMAZON.COM: Pitched and won the account; worked directly with founder Jeff Bezos; managed extensive market research; developed brand position; managed consumer launch and customer acquisition, retention, and trade programs; managed data analysis and optimization; projected new market and product feature opportunities. EXCITE, INC.: Conducted extensive.

THE MICROSOFT NETWORK (MSN) ONLINE SERVICE: Conducted extensive market research; developed brand positioning; planned and executed new brand launch, including consumer print advertising, outdoor, in-box inserts, online and direct mail; responsible for all customer acquisition and retention programs, including consumer print, direct mail, catalogs.

COMPAQ COMPUTER CORPORATION and MASTERCARD: Managed strategic planning and execution of B2B and consumer customer acquisition and retention efforts, including complex direct marketing efforts. Managed research, creative, testing, media, list management, print-production, fulfillment, and analytics.

LEVI ‘s and DOCKERS: Managed strategy, execution and profitability for direct marketing efforts including research, creative, media, list management, production, fulfillment, and analytics for direct mail, catalogs, collateral, multimedia presentations, sales materials, and video and live stage productions.NOVELL, INC.: Managed strategy and execution for.

Handled all client contact, team management, creative management, all aspects of print and direct mail production, results analysis and reporting, budgeting and account profitability for clients including Triad Computers, Otis Spunkmeyer Cookies, Svenhard's Swedish Bakery, Chiodo Candy, Hexcel Corporation, and Ettore.

Irving, Texas, US

Organized and communicated project development schedules and timelines or otherwise assisted accounts for clients including Pepsi, Doritos, and Tobasco.

An important, formative experience. Held a variety of summer and part-time responsibilities for this mid-cap commercial electrical engineering and contracting company and it's subsidiaries founded and run by my father, including, Accounts Payable, Auditing, Cash Management, Payroll, and Accounts Receivable.

Bachelor'S Degree

Education record