Felicia Lipson

Felicia Lipson Email and Phone Number

President, Lipson Marketing @ Lipson Marketing
Felicia Lipson's Location
New York, New York, United States, United States
Felicia Lipson's Contact Details
About Felicia Lipson

Over 20 years of marketing, new product development, and product management in the B2C & B2B spaces. Demonstrated success designing and launching new products, new capabilities, and leading marketing campaigns across all phases of the customer experience. Strong track record of delivering new and loyal customers to drive business growth. Experience in agile project methods for new product development. Expertise in driving digital transformation for customer acquisition, engagement, and service delivery. Deep B2B Marketing expertise including Sales Enablement, Paid and Earned Media, Content Marketing, and Experiential Marketing. Proven strong people leader, creating teams with high morale that exceed expectations.

Felicia Lipson's Current Company Details
Lipson Marketing

Lipson Marketing

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President, Lipson Marketing
Felicia Lipson Work Experience Details
  • Lipson Marketing
    President
    Lipson Marketing 1997 - Present
    Lipson Marketing specializes in generating growth and profit through the combination of good marketing and good product. Areas of expertise include marketing strategy, product management / development, customer acquisition and retention, digital experience, direct marketing, financial services. The objective is always to overcome business challenges and unlock growth through focus on revenue generating products, building experiences that delight customers and relentless focus on measurement.
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  • Council For Economic Education
    Acting Vp, Marketing
    Council For Economic Education May 2020 - Present
    New York, Ny, Us
    As Acting VP, I led the marketing function for 2 years, successfully recruiting teachers and students to CEE programs. Key accomplishments include corporate rebrand and new websites for CEE and its growing program, Invest in Girls. Partnered with the Program and Development teams to effectively pivot educator programming, student competitions and fundraising events to online channels during COVID. Stepped down as VP, Marketing in 2022 to lead several change initiatives. CEE’s mission is to help youth gain financial and economic knowledge for life.
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  • Edo Inc.
    Interim Cmo
    Edo Inc. May 2018 - Jun 2022
    New York, New York, Us
    Led Marketing through Series A and B funding, growing client base of leading U.S. Brands and TV Networks; launched AdEnGage for Convergent TV; created company positioning and brand identity. EDO provides advertising leaders with predictive and historical behavioral engagement data - to know and predict the effectiveness of Convergent TV campaigns. The company is an innovative leader in applying world-class data science and unique behavioral metrics to help its clients generate greater value from their media investments.
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  • Martellus, Llc
    Expert
    Martellus, Llc Apr 2017 - Dec 2019
    New York, New York, Us
    Proud to be part of the Martellus Group, a consulting company which pairs highly seasoned, hand-picked industry experts with companies in need of their specific skills. Experts are leaders from Fortune 500 companies with deep subject matter expertise and the acumen to deliver fast, measurable results to clients.
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  • American Express
    Senior Marketing Director
    American Express 1990 - 1997
    New York, Ny, Us
    Senior Director, Loyalty Marketing for the Small Business Segment. Prior positions in Card and Business Travel Marketing.
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Felicia Lipson Skills

Direct Marketing Marketing Strategy Customer Acquisition Integrated Marketing Segmentation Digital Marketing Product Development Product Management Marketing Lead Generation Strategic Partnerships Loyalty Marketing Business Strategy Management Credit Cards Analytics

Felicia Lipson Education Details

  • Harvard Business School
    Harvard Business School
    Master Of Business Administration - Mba
  • Harvard University
    Harvard University
    History

Frequently Asked Questions about Felicia Lipson

What company does Felicia Lipson work for?

Felicia Lipson works for Lipson Marketing

What is Felicia Lipson's role at the current company?

Felicia Lipson's current role is President, Lipson Marketing.

What is Felicia Lipson's email address?

Felicia Lipson's email address is fe****@****son.net

What is Felicia Lipson's direct phone number?

Felicia Lipson's direct phone number is +121292*****

What schools did Felicia Lipson attend?

Felicia Lipson attended Harvard Business School, Harvard University.

What skills is Felicia Lipson known for?

Felicia Lipson has skills like Direct Marketing, Marketing Strategy, Customer Acquisition, Integrated Marketing, Segmentation, Digital Marketing, Product Development, Product Management, Marketing, Lead Generation, Strategic Partnerships, Loyalty Marketing.

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