Felicia Lo Email & Phone Number

Jakarta, ID

Jakarta, Indonesia

Jakarta, Indonesia

• Investigate the performance of our clients' paid marketing campaigns and strategists through evaluating multiple key performance metrics
• Manage our clients' Google Ad and Facebook Ad accounts
• Perform keyword research for Google Ad
• Create organic reporting for clients in various industries such as skincare, F&B, retail, education etc.

Jakarta, Indonesia

• Execute, optimize, and strategize Facebook Ads, Google Ads, and Ecommerce Ads
• Analyze quantitative data and make suitable recommendations for clients within the F&B, skincare, and healthcare industries
• Create monthly paid reporting for paid advertisements
• Collaborate with Account Executives & Content Strategists

Greater Los Angeles Area

• Seek and analyzed competitor marketing and sales materials both on and offline
• Assists agents with business developments strategies
• Create digital marketing strategies such as Google Adword
• Administered and organized HatchDuo’s HubSpot
• Monitor lead generation sites such as Cleverly

Greater Jakarta Area, Indonesia

• Managed projects related to fashion footwear brands such as Staccato and Birkenstock
• Maintained ‘Master Lists’ for each of Staccato’s SKUs for July and August including products, sales, stock level and price markdowns
• Worked with the visual merchandising team on how to effectively display products including layout of store and shelves
• Produced presentations on current Spring fashion trends for Staccato
• Used Microsoft Excel to manage the distribution of stock between branches and bazaars

Greater Jakarta Area, Indonesia

• Managed projects related to brand management in the beauty and personal care industry
• Created and analyzed questionnaires and surveys to enhance the relationship between customers and company
• Analyzed competitor landscape and recommended brand improvement plans for clients
• Performed SWOT analysis and managed qualitative and qualitative research
• Collaborated across department teams to enhance Inglot’s customers experience
• Conducted content analysis on social media platforms

Greater Jakarta Area, Indonesia

• Exposed to the merchandising department and analyzed sell-through and inventory reports
• Handled qualitative and quantitative data to predict volume of supplies to purchase
• Work with the sales team and interacted with customers
• Worked closely with visual-display staff and department heads on how goods should be displayed to maximize sales

Bachelor Of Business Administration - Bba, Marketing, Gpa: 3.68

Activities and Societies: Indonesians at LMU (ILMU) Achievements: Graduated with Honors Cum Laude, Aims2Flourish Honoree 2020 Relevant.

High School Diploma, International Baccalaureate

Obtained an IB diploma for 6 subjects: Higher Level Business Management, Higher Level Computer Science, Higher Level Design Technology.

Digital Marketing: A Strategic Perspective

Participated in an 8-week summer course from Yale School of Management. The course introduces the fundamentals of digital marketing from a.