• Own and manage the B2C product portfolio. • Create and execute marketing plans according to specific product ranges and accounts across above-the-line and below-the-line forms of advertising. • Maintain a company or individual’s public image through the implementation of marketing initiatives. • Make decisions about the cost of branding and analyzing trends in customer spending • Oversee social media accounts and ensure brand consistency • Manage all activity relating to above-the-line advertising including the management of TV production, media negotiation and talent usage rights • Manage all sponsorship related activity including contract negotiation and marketing execution • Manage promotional campaigns including strategy, creative, implementation, execution and analysis • Manage all local PR activities (including influencer activity) and coordinate relevant events. Maintaining relationships with local publishers and PR agencies to leverage opportunities • Assist in coordination of product launches with the Product team and National Account Managers • Work with key sales accounts and dealers to drive marketing activation • Create local tactical advertising material and integrate translations • Manage and monitor the budget • Drive improvements and efficiencies in the organisation by collaborating with other departments

• Build strategic relationships and partner with key industry players, agencies and vendors• Ensuring the alignment of communications and messaging across all channels• Be the brand guardian to all Asbis private labels brand, ensuring all collaterals are adhering ro respective brand’s guideline• Strategize, plan, coordinate, execute and track the marketing and communications plans for all consumer brands, including budget planning and management, marketing plan development, coordination with various stakeholders (internal & external), execute and lead the marketing programs and tracking the results vs targeted ROI• Building strong network with local traditional and online media and relevant influencers to amplify the brand to community• Highly sensitive in the trends and community to ensure the brands are in trend and stay relevant • Overseeing social media accounts and ensure brand consistency• Translating brand elements into plans and go-to-market strategies • Lead creative development to motivate the target audience to “take action”• Organizing events for internal and external publics

• Developing a pricing strategy that maximizes profits and market share but consider customer satisfaction• Analyze inputs from multiple sources including market trends and competitive activity and synthesize into clear business driving recommendations for leadership and the team• Drive efficiency and focus, identify gaps and lead the team to uncover opportunities across all parts of the business from process to product• Expertly negotiate from a position of strength, using data to drive targets, and think holistically about cost inputs, including product costs, accruals for damage and freight, volume discounts• Monitors the market and performs competitive analysis of the changes in the market based on which identifies and reports new opportunities• Contributes to the analysis and proposes actions for decision making of the range of products to be launched on the Romanian market using the following criteria: Price, Product, Place, and Promotion according to the company’s policies. • Responsible for forecasting product production and delivery to main warehouse based on customer’s forecast and internal polices & targets• Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules• Introduces and markets new products by developing time-integrated plans with sales, advertising, and production Engaging with customers on a regular basis via multiple channels, team members, and outside influencers to ensure a solid and well-rounded understanding of products and developing needs• Demonstrated strength in marketing competencies with strength in positioning, brand development, innovation and project leadership• Participates in the preparation of promotional offers/campaigns and actively collaborates with the marketing team

• Elaborating and developing strategy and communication objectives • Organizing and coordinating communication programs implementation in accordance with the commercial strategy for Samsung brand• Studying and analysing suitable communication channels (ATL, BTL) in accordance with the objective of each communication campaign• Elaborating and managing communication budget allocated annually as well as for each project• Maintaining communication with other departments regarding the elaboration and implementation of communication projects.• Main projects: launching new range of products on the Romanian market ( built in products)

•• Coordinating & monitoring advertising campaigns• Coordinating the media agency• Prepare budgets and submit estimates for program costs as part of campaign plan development. • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised• Main projects: OOH network, special projects on TV( product placement and sponsorship)

• Media buying and media planning activities• Negotiations and signing up contracts with clients and suppliers • Preparing, coordinating and monitoring the advertising campaigns• Financial reports• Analyzing the advertising expenditures for different brands