Felicia Mccrossin

Felicia Mccrossin Email and Phone Number

Head of Product, AI Video @ Videate
Los Angeles, CA, US
Felicia Mccrossin's Location
Santa Monica, California, United States, United States
Felicia Mccrossin's Contact Details

Felicia Mccrossin work email

Felicia Mccrossin phone numbers

About Felicia Mccrossin

Senior Product and Program Management Leader with 12 years’ experience in SaaS / mobile / enterprise product development, successfully spearheading design, planning, production and deployment of cutting-edge applications, games and streaming services for companies like Hulu, Disney Streaming, Walt Disney Imagineering, Twitter, ESPN, LucasFilms, TenCent, and the Recording Academy. #Women in Tech

Felicia Mccrossin's Current Company Details
Videate

Videate

View
Head of Product, AI Video
Los Angeles, CA, US
Website:
videate.io
Employees:
19
Felicia Mccrossin Work Experience Details
  • Videate
    Head Of Product, Ai Video
    Videate
    Los Angeles, Ca, Us
  • Videate
    Head Of Product
    Videate Apr 2024 - Present
    Austin, Tx, Us
  • The Guide App
    Strategic Product Advisor
    The Guide App Oct 2023 - Present
    Scranton, Pennsylvania, Us
  • Hulu
    Senior Product Manager
    Hulu Mar 2019 - Sep 2023
    Santa Monica, Ca, Us
  • Disney Streaming
    Senior Product Manager
    Disney Streaming Mar 2019 - Sep 2023
    New York, Ny, Us
    • Developed product roadmaps, product strategy, product feature specs, cultivated and managed stakeholder relationships and feedback loops for Disney Streaming and Hulu with 120+ teams, supervised QA and product launches of highly scalable applications, tooling, dashboards and automations• Successfully developed org-wide impacting software applications for Disney Streaming/Hulu including: DS Ops Dashboard, SupportBot, CloudBot, Hulu Rundeck, INC Bot, Uatu, PreLaunch Checker, and Tracer Alerting & Dependency Mapping for Ops Reliability Engineering• Increased productivity by executing ~1K workflow automations daily across 65 teams org-wide, saving 250 hrs of operational effort per week• Improved Incident Time to Mitigation by ~30% between 2022 and 2023
  • Walt Disney Imagineering
    Technical Project Manager, Systems Engineering
    Walt Disney Imagineering Apr 2018 - Feb 2019
    Glendale, California, Us
    • Managed Sr. system engineers to refactor, containerize and migrate 190+ apps and services to AWS, resulting in faster ops, cost reduction and adherence to best practices / security compliance • Determined project scope, roadmaps, milestones, resource allocation, performed cost analysis, budget forecasting, conducted standups, sprint planning, backlog grooming, postmortems • Routinely met w/and reported status/progress/financials to all stakeholders to realign priorities, gather requirements and ensure superior support and delivery
  • Youtopia Project
    Director Of Product
    Youtopia Project Nov 2015 - May 2018
    • Devised monetization strategies to transform online mag into SaaS - career/dating/life coaching app • Used Agile to develop revised roadmap, implement sprints and track/drive productivity• Liaised with investors re: production, timelines, budgetary expectations, product development
  • Dryclean Drop
    Chief Product Officer, Software
    Dryclean Drop Nov 2015 - Feb 2017
    • Designed and developed a B2B cloud-based stand-alone mobile app also compatible with every major POS software system in the dry cleaning industry• Conducted extensive A/B Testing, user testing and analytics tracking• Responsible for product design, interface architecture and UX, managing several software developers and designers, as well as sales and marketing teams, liaising with investors, and interfacing with clients
  • The Grammys - Recording Academy
    Digital Project Manager
    The Grammys - Recording Academy Apr 2015 - Oct 2015
    Santa Monica, California, Us
    • Managed mobile apps & websites for all Grammy properties (Grammy.com, GrammyPro.com, Grammy.org, LatinGrammy.com, GrammyAmplifier.com, Grammys app, Grammys on the Hill app), supervising devs, designers, content, creative, SEO & marketing to develop, maintain, routinely improve/expand functionality• Using Agile/Scrum, gathered stakeholder requirements, created/tracked feature rollouts, established sprint goals & timeline, created user stories/tasks, provided wireframes and specs for production,• Conducted extensive A/B Testing, user testing and analytics tracking
  • Grab Games
    Product Manager
    Grab Games Aug 2013 - Dec 2014
    Santa Monica, Ca, Us
    • Defined and developed 2 major products: Flightly and Grab Analytics• Forged alliances w/ brands: Twitter, Disney, Marvel, LucasFilm, Skechers, Tencent and IGG• Created mobile app marketing campaigns across multiple ad platforms• Using Agile/Scrum, supervised and tracked artists, UI/UX designers, front-end & back-end devs, system admins in the design and production of mobile apps through all stages of SDLC• Conducted extensive A/B Testing, user testing and analytics tracking• Devised wireframes, UX, front- and back-end functional specifications• Evolved roadmap, scope, & development w/changing clt/user needs & industry trendso Acquired conversion/CPI exceeding expectations of Marvel, GSN, IGG, SGN & Skechers
  • Web Gsd
    Vp, Software Product Development
    Web Gsd Jun 2012 - Feb 2014
  • Cyber2Media  (Now Gen.Xyz)
    Director Of Product
    Cyber2Media (Now Gen.Xyz) May 2011 - Jun 2012
    • Supervised designers, front-end & back-end devs, writers, SEO to produce 100s of optimally navigable, high-conversion lead-gen sites that generated nearly $20M/month each• Successfully spearheaded acquisition of 2 GTLDs (.college and .xyz) from ICANN in 2012, based on two 338-pg applications: as a result, both GTLDs were successfully acquired• Worked w/CEO to develop monetization strategy & w/prod team to devise UI/UX & tech strategy
  • Soma Magazine
    Executive Editor
    Soma Magazine Oct 2005 - Oct 2010
  • The China Post (英文中國郵報)
    Political Editorial Writer
    The China Post (英文中國郵報) Feb 2005 - Sep 2005
    Zhongshan, Taipei, Tw
  • The New Yorker
    Editorial Associate
    The New Yorker May 2004 - Oct 2004
    New York, Ny, Us
  • Harper'S Magazine
    Staff Writer
    Harper'S Magazine Mar 2003 - Aug 2003
    New York, Us

Felicia Mccrossin Skills

Editorial Journalism Editing Feature Articles News Writing Digital Strategy Product Development Project Management Social Media Marketing Seo Content Strategy Content Development Copywriting Content Management Digital Media Magazines Advertising Wordpress Online Marketing Social Networking Public Relations Web Content User Experience Press Releases Creative Direction Writing Online Advertising New Media Digital Marketing Web Analytics Brand Development Mobile Marketing Mobile Devices Social Media Measurement Google Analytics Marketing User Interface Design Google Adwords Web Marketing Mobile Advertising Monetization Brand Management Lead Generation B2b Marketing Strategic Partnerships Blogging Social Media Management Search Engine Optimization Publishing

Felicia Mccrossin Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Ipe/Peis (Political Economies Of Industrialized Societies) And English
  • University Of California, Berkeley, Graduate School Of Journalism
    University Of California, Berkeley, Graduate School Of Journalism
    Journalism-International Political Economics

Frequently Asked Questions about Felicia Mccrossin

What company does Felicia Mccrossin work for?

Felicia Mccrossin works for Videate

What is Felicia Mccrossin's role at the current company?

Felicia Mccrossin's current role is Head of Product, AI Video.

What is Felicia Mccrossin's email address?

Felicia Mccrossin's email address is fe****@****ulu.com

What is Felicia Mccrossin's direct phone number?

Felicia Mccrossin's direct phone number is +142420*****

What schools did Felicia Mccrossin attend?

Felicia Mccrossin attended University Of California, Berkeley, University Of California, Berkeley, Graduate School Of Journalism.

What skills is Felicia Mccrossin known for?

Felicia Mccrossin has skills like Editorial, Journalism, Editing, Feature Articles, News Writing, Digital Strategy, Product Development, Project Management, Social Media Marketing, Seo, Content Strategy, Content Development.

Who are Felicia Mccrossin's colleagues?

Felicia Mccrossin's colleagues are Audrey Lecker, Vit Janota, Luis Alvarez.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.