Felicia Mckay Email & Phone Number

United States

Hoffman Estates, Illinois, United States

Ideate, create, and implement marketing campaigns across various marketing channels.Monitor and track the effectiveness of online marketing strategies, including social media, marketing campaigns and client events.Monitor and optimize all digital and traditional marketing strategies to ensure top return on investment, conversion rates, and viewer engagement.Manage direct mail campaign increasing the response rate by 200% and generating $2,500,000+ in new security/annuity business per quarter.Plan and manage educational seminars, client appreciation and referral events from concept to completion.

Barrington, Illinois, United States

Developed and implemented successful text, email, and direct mail marketing campaigns which exceeded client acquisition goals by 120% per month.Collaborated with Agent on creation of digital marketing strategies to ensure quality content via multiple social media channels.Produced weekly marketing and sales reports, monitored campaign performance, and maintained relationships with clients.Key Achievements:Managed start-up agency that consistently placed in the top 5% for sales production each month.Maintained lowest policy lapse/cancellation rate among all Illinois agencies for 4 consecutive years.

Normal, Illinois, United States

Oversaw management of Illinois State University athletic scholarship and social media accounts to build company credibility and online presence.Drove corporate recognition and revenue growth through maintenance of the company's website, social media platforms, database with over 500 Illinois State University athletic members, and Point of Sale software.Key Achievements:Collaborated with 15 local businesses to develop Illinois State University's first "must have" Freshman Survival Kit.