Felicia Rateliff Email & Phone Number

The Internet Keep Safe Coalition (iKeepSafe) certifies digital products as compliant with state and federal requirements for handling protected personal information. We help organizations achieve and maintain compliance through product assessments, monthly monitoring, annual training, and assistance with remediation.

Washington D.C. Metro Area

The Internet Keep Safe Coalition (iKeepSafe) certifies digital products as compliant with state and federal requirements for handling protected personal information. We help organizations achieve and maintain compliance through product assessments, monthly monitoring, annual training, and assistance with remediation.

Columbia, Missouri, United States

International

Holistic Marketing Solutions (HMS) takes a whole business, big picture, long term goal approach to provide marketing consulting, project management, product development, content marketing planning and facilitation, content authorship, marketing strategy, and design services for clients in many industries.A holistic marketing concept is based on the development, design and implementation of marketing programs, processes and activities that recognize the breadth and interdependencies. Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution.Holistic marketing there are four main components of holistic marketing:Relationship MarketingIntegrated MarketingInternal MarketingSocially responsible marketingHolistic's primary focus is evaluating, assessing businesses and organizations who are moving from the start up into the expansion phase, looking to ensure the company's external image and internal culture are congruent, then providing guidance and solutions for internal climate, onboarding, and marketing for company balance and long term investment in human capital.

United States

Felicia worked with Impero Software as the director of marketing for the United States. Impero is a UK based global company providing sophisticated education technology software products to schools in over 70 countries. Until 2018, Felicia was the only Impero employee based in the US, working remotely with the UK team, and US subcontracted sales reps. Felicia wore many hats in her role at Impero, but primarily managed all aspects of marketing includingmarket research, content marketing management, product development, partnership and business development, and project management.Roles and responsibilities:Marketing management• Continuously educate Impero's UK based sales and marketing team on the US education system, trends, news, laws, funding, and culture• Develop and manage all marketing messaging, key selling points, and differentiators to build the Impero brand in the United States. • Author and edit all content for website, blog, social media, print collateral, email campaigns, sales messaging, media articles, research reports, whitepapers• Create, execute and manage marketing plan informed by market research, competitor trends, sales team input• Manage public relations and media relations• Event management including researching potential event and sponsorship opportunities, vetting, hiring and managing booth vendors• Maintain balanced budget, inform budget decisions Product development & project management• Initiating, planning, executing, monitoring, controlling, and closing multiple long term projects by managing internal team, external contributors, and stakeholders, determining best resources, while staying within scope, cost, quality and deadline goalsPartnership and business development• Initiate, develop and maintain partnerships with nonprofit organizations, customers, schools, and industry partners as to inform software development.

Austin, Texas Area

As Senior Manager of Integrated Marketing, Felicia was responsible for brand development, media management, marketing consulting, project management, market research, and product development to the Phillips & Company internal and external brand, an for Phillips & Company's multinational clients in global industries of education, education technology, space technology, digital communications, and more, including NASA, Impero Software, and president of Egypt• Developed, managed, and executed detailed, long term marketing and PR project plans for both company and client initiatives, including managing internal teams, external partners, and clients• Responsible for building, launching and maintaining company content marketing program including yearly project strategy, planning and goals, team training and management, metrics reporting, content development, website management• Working with a team, planned, managed, and executed all company promotional events, including "An Evening with Dan Rather" conference• Worked with organizational development and human resources team to develop and execute core company competencies, company orientation, and online training modules

Columbia, Missouri Area

• Derived, developed, and managed all operations of successful marketing and design consultancy, specializing in brand development and management for small businesses, events, organizations and individuals• Grew business from inception with less than $2000 in startup funds into a client list worth over $75,000 in less than one year through social media and digital marketing• Provided marketing consulting, brand development, market research, product development, collateral development for small businesses across the US and UK in multiple industry areas including fashion, hospitality, food and beverage, government agencies and more.

Mexico, Missouri

• Successfully built the first 2 year secondary technical school graphic arts program from the ground up, in less than six years, that produced over 200 graduates eligible for 22 college credit hours. More than 50 students in the program earned state level leadership honors and 10 achieved national level honors. • Developed and instructed curriculum including Mac use & troubleshooting, page layout, digital illustration, photo editing and manipulation, printing processes, principles of design, copyright rules, typography, color theory, vinyl signmaking, screenprinting, customer service, prepress, customer service, estimating, Adobe Certified Associate Certification. • Hiring, management, evaluation and supervision each year of 24 student employees of district design and printstudio, that produced marketing collateral for 8 schools, and surrounding community business clientelle• Developed graphic arts curriculum that was used as a reference for Missouri state curriculum standards• Evaluation, proposal and grant writing, procurement, management and maintenance of over $200,000 worth print studio technology, devices, machinery and software• Developed on-the-job training program that provided college course credit for students who worked in community businesses• Developed marketing strategy, messaging and collateral for Hart Career Center programs, Mexico School District educator recruitment, district trainings, sports promotions• Created and managed social media for school, my classroom, and local Skills USA chapter.

Master Of Science (Ms) Management, Project Management

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Bachelor'S Degree, Marketing, Cum Laude

Secondary Instructor Certfication, Career & Technical Education

Activities and Societies: President's List Phi Kappa Phi Honor Society MemberMissouri Teacher Certification in Career Education.

Associate Of Applied Science, Graphic Design Technology

Activities and Societies: Phi Theta Kappa Honor Society, President's List of Scholars,