HAYVN provides a flexible coworking space where you can work, connect with like-minded people, increase their productivity and grow their business. Our members include entrepreneurs, solopreneurs, small business owners, professional service providers, corporate remote workers, non profit organizations and women relaunching or changing careers.HAYVN offers the following suite of services that include educational opportunities, and networking events that give Fairfield County women the flexibility and support they need to thrive:• Sleek, sophisticated, and serene coworking workspaces, private offices, • Meeting, conference room and event space rentals• Access to health insurance• Workshops on business planning, growth strategies, marketing, sales, finance, managing stress, and more• Mentoring and coaching by successful business owners• A community of like-minded people ready to share their inspiration and diverse skill sets with one another

Helping to build and strengthen Connecticut’s entrepreneurial ecosystem by investing in women-led/diverse founders and/or impact companies (nationwide with preference in Connecticut).

Assess needs and provide solutions for small and medium-size entrepreneurial businesses. Develop marketing strategy and execution plans. Manage client engagements valued up to $100,000, involving product marketing, demand generation, corporate marketing, public relations, branding, digital media, content marketing, and sales.

Managed $2 million marketing budget for a SaaS-based facility management software technology company. Directed in-house/external marketing team covering inbound/outbound demand generation programs involving interactive digital media, events, and Web commercial series. Implemented intranet website. Increased profit margins by defining best practices for marketing technology requirements management and process improvement. Developed tools and materials to support entire sales process. Boosted success of product introductions via internal communications, sales enablement materials, and events. Gained free exposure of content in 12 trade journals and research reports. Initiated and executed effective analyst relations and influencer outreach program. Created and conducted LinkedIn training.> Upgraded website with state-of-the-art design, functionality, and performance.> Attained top-5 search position and increased website traffic 227%.> Implemented anti-Spam email system, delivering ongoing emails campaigns to 50,000+ customers with 35% open rate.> Doubled customer base through digital marketing campaigns and nationwide event marketing.> Managed rebranding project, including print and digital materials, messaging, and branding guides.> Provided marketing/communications support for $54 million growth financing round.> Evaluated and introduced marketing automation tools, such as Hubspot, Basecamp and Salesforce.

Launched agency specializing in Branding, Web development and interactive media campaigns. Supervised team of 16 designers, marketing strategists, copywriters, as well as Web, social, digital, and e-communications experts. Planned and led all phases of projects valued between $10,000 and $50,000. Pitched and won clients. Managed wide range of clients, including Fastmed Urgent Care, Kroger’s, John Hancock, Maritime Aquarium, Stamford Palace Theater, Readers Digest, and Governor Malloy. Created corporate identities, logos, brochures, direct mail campaigns, and tradeshow displays. Created corporate identities, brochures, direct mail campaigns, digital media, and event marketing materials.> Earned reputation as expert in social media strategy, implementation, SEO, re-branding, Web design and development, and collateral materials.> Increased renewable service contracts by 100% in 2014 through targeted, multi-faceted marketing efforts. > Created 40+ branded roundtable events covering marketing topics, producing 10 leads per month.

Cultivated business relationships with strategic partners. Defined, developed, and presented product and solutions initiatives for targeted vertical markets, including engineering, science, architecture, design, and pharmaceuticals. Devised market plans to penetrate untapped strategic markets. Partnered with associations, consultants, trade magazines, vendors, and value-added resellers to coordinate design conferences.> Attained market leadership status in New York City for interior and industrial design market.> Reached 2,000+ qualified leads by planning and directing 48+ seminars annually.

Collaborated with consultant firms to execute marketing strategies. Started pharmaceutical advisory council, comprised of 20 key corporations, including Bristol-Myers Squibb, Bayer, and Pfizer Inc.> Generated $2+ million in sales by instituting scientific, engineering, and architecture conference.> Delivered $1.5 million in new business within 6 months across New England territory.> Steered training road show targeting Fortune 100 closing sales with 50% of attendees within 3 months of event.> Earned sales penetration across technical divisions of strategic Fortune 100 accounts, including General Electric, Motorola, and United Technologies.

Supported growth of architecture, engineering, and construction markets, including market analysis, competitive analysis, trade show marketing, and field representative development. Selected, trained, and led advisory council of 20 system engineers to identify and leverage technical market opportunities.> Achieved sales penetration across technical divisions of strategic Fortune 100 accounts, including General Electric, Motorola, and United Technologies.

Training, Education, RFP support, Selling solutions