Social Media Manager
CurrentMy role in generating revenue has been instrumental, accounting for 30% of all pricing requests, showcasing the ability to convert online engagement into tangible business opportunities. Skillfully utilize social media platforms to drive engagement and generate leads, resulting in a substantial 70% of our website traffic originating from social media.Successfully led social media campaigns that led to a 191% increase in followership across all social media platforms since taking over at Frazer in October of 2020.Increased social media traffic to the website by 372% since taking over at Frazer in October of 2020.Created content specific to each social media platform that extended our reach to potential clientele by 673% since taking over at Frazer in October of 2020.Create and implement social media strategies including developing successful Facebook, Instagram & TikTok Ad campaigns. Run A/B tests on Ad performance to analyze key performance indicators.Ensure brand consistency in copy through tone, voice, and terminology.Supervise all aspects of social media interaction between customers, the company, and ensure a positive customer service experience.Create actionable plans to both grow and maintain followers through popular social media platforms such as TikTok, Instagram and Facebook.Ensure progress on all platforms by using analytical tools such as Google Analytics, Insights, and other KPI's like link clicks, likes, and other metrics.Stay up to date on platform algorithms and create content that aligns.