Felicia Teo Email & Phone Number

Singapore

• Enhanced the annual budget planning template for Direct-to-Consumer (D2C) E-Commerce operations throughout APAC and MEA countries, provided leaders with a thorough forecast of net sales and volume for the upcoming financial year.• Developed an efficient template for reporting pricing indices, utilizing an Online Retailer Price Crawler report to compare prices across various platforms, including webstores, retailers, and third-party marketplaces. Delivered actionable insights and recommendations based on the analysis.• Skillfully managed the marketing fund template, collaborating closely with countries to ensure precise tracking of actual expenditures versus planned figures.

Singapore

• Maintained and organized data from multiple sources including E-Commerce Marketplaces (Shopee, Lazada) and branded webstore to prepare regular statistical and operational analysis. • Tracked operational key performance indicators and disseminated them to countries, significantly improving overall In stock and On-Time in Full %.• Integral in supporting Consumer Direct Interaction S&OP by analyzing and comparing forecasts to actuals. Implemented strategic measures to reduce D2C forecasting bias from 75% to 6% leading to more accurate forecasting across countries. • Utilized SAP sales data to create summaries for high-level reporting and identify market trends, achieving a 12% increase in SLOB sales for countries such as Vietnam, South Korea and Taiwan within 3 months.

Singapore

• Contributed to a partnership with DBS for Levande, overseeing inventory management for marketplace listings and provided support to the leadership team through regular data analysis for comprehensive reporting.• Validated digital experience for customers by actively engaging the web development team, offering strategic feedback for feature upgrades that enhance user satisfaction.• Managed a payment gateway system to guarantee smooth and secure transactions for customers. Collaborated closely with the customer service team to address queries, ensuring seamless customer management.• Ensured daily communication with the logistics team for matters related to order processing, inventory, and website management to optimize operational processes.• Leveraged systems such as Twilio, SAP, EpiServer, and Stripe to streamline and enhance overall operational efficiency.

Singapore

Involved in COVID-19 Operations:• Managed compliance efforts, maintaining weekly non-compliance rate below 2% and achieved a 90% onboarding rate for over 13,000 staff on new surveillance measures within 2 weeks. • Produced regular statistical analyses and operational updates by organizing large-scale raw data for reporting.• Provided operational support for OHC, including equipment procurement and promotion of staff vaccinations.• Developed and executed visually engaging EDMs and posters to facilitate the dissemination of MOH and workplace policies related to COVID-19.

Singapore

Involved in Marketing (Events, Outreach & Social Media)• Social media marketing experience across platforms like Linkedin, Instagram and Facebook. • Participated in outreach events such as University Career fairs/ Info seminars.• Curated posts and did copywriting for adverts.• Designed various digital ads - video, display, native, social media and email marketing.

Bachelor Of Communication Studies, Communication And Media Studies, Honours (Distinction)

Bachelor Of Communication Studies, Communication And Media Studies

Bachelor Of Media And Communication, Communication And Media Studies

Semester exchange (Jan 2019 - Jun 2019) Relevant modules taken: Brand Management Digital Media and Society Consumer Behaviour Media Culture