Felicia Wright Email & Phone Number

Columbia, Md, Us

Minnetonka, Mn

Developed and executed the UnitedHealthcare rebranding strategy resulting in 0 errors. Lead and execute ~10,000 policyholders for ANOC process for all in-force business annually.Manage the fulfillment and materials process internally and externally.Assisted with the launch of a hearing device for Medicare Supplement discount program.Develop and manage sales, marketing and retention strategies.Manage the collection and organization of competitor premium pricing annually.Managed the consolidation of the PacifiCare license that included ~10,000 policyholders retaining 90% of the accounts.

Responsible for leading Consumer/Business Rewards projects to support the Elan Credit Card product strategy including new product launches, enhancements to existing products and develops guidelines for product marketing execution. Represent business line on numerous cross-functional projects and advises with management on implications of actions. Supports initiatives to monitor product financial performance, Industry dynamics, competitive intelligence and market research to recommend product strategy adjustments.

Wilmington, De

Successfully managed Credit Card Portfolio Marketing programs throughout the project life cycle.Proven ability to work with cross-functional teams in order to deliver marketing programs both accurately and on time.Provided detailed status reports to multiple layers of management across multiple business lines.Applied excellent organizational skills, coupled with the ability to seamlessly multi-task, to plan and manage complex projects, consistently delivering results on time and within budget.Managed change requests through each phase of the project from business, as well as functional areas. Fostered trust among the business and functional lines by devising a straightforward review of the request and the development of options in order to approve the requested change.

Wilmington, De

Managed direct mail channel utilizing Segment Suppression System, List Management, maintaining marketing calendar and product variety.Managed direct mail creative review process with legal and vendor ensuring all requirements were met.Gathering financial data from existing and run-off business for monthly commissions to ensure on target with the revenue forecast.Responsible for Internet channel revenue growth by rotating products and testing into new products.Partnered with Operations to streamline a process for identifying and resolving issues proactively.

Wilmington, De

 Managed the tactical execution of direct mail campaigns to ensure accurate and timely printing of materials for various Consumer Lending and Consumer Internet Group acquisition business campaigns. Worked on over 30 campaigns totaling 60 million pieces in 2003 with Consumer Lending containing over 50 packages per campaign. All campaigns mailed on time with ~100% accuracy. Key liaison between the Graphic Center, Print/Production and list group and between agencies and internal project teams.

Wilmington, De

Managed team of 5 employees responsible for compiling, assembling, and analyzing market information for credit card group.Planned for effective implementation of longer term market research projects.Directed studies on present and potential markets for new or existing products and services.Designed sampling procedures, construct questionnaires and tabulate results. Evaluated and analyzed data on customers, prospective customers and competitors to estimate potential market penetration.

Wilmington, De

Bachelor Of Science, Marketing

Education record