Felicia Wright

Felicia Wright Email and Phone Number

Product Manager @ Product Marketing
Columbia, MD, US
Felicia Wright's Location
Columbia, Maryland, United States, United States
Felicia Wright's Contact Details

Felicia Wright personal email

n/a
About Felicia Wright

Manage all aspects of the Customer Engagement strategy for Consumer Portfolios. Responsible for sustaining and improving accounts profitability, increasing activation rates and lowering attrition. Develop campaign documents including Promotion Planners and P&Ls. Utilize multi-channel communications including direct mail, email and others. Work closely with Senior Management to ensure open lines of communication as it relates to all aspects of my campaigns. Manage cross-functional teams (Risk, Marketing Analytics, Fulfillment) to ensure accurate and timely execution of all marketing efforts. Responsible for the annual and monthly financial forecasting.Specialties: Vendor Management; Campaign Management; Project Management; Campaign Management; Market Research

Felicia Wright's Current Company Details
Product Marketing

Product Marketing

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Product Manager
Columbia, MD, US
Employees:
108749
Felicia Wright Work Experience Details
  • Product Marketing
    Product Manager
    Product Marketing
    Columbia, Md, Us
  • Unitedhealth Group
    Product Manager At Unitedhealthcare
    Unitedhealth Group Nov 2009 - Present
    Minnetonka, Mn
    Developed and executed the UnitedHealthcare rebranding strategy resulting in 0 errors. Lead and execute ~10,000 policyholders for ANOC process for all in-force business annually.Manage the fulfillment and materials process internally and externally.Assisted with the launch of a hearing device for Medicare Supplement discount program.Develop and manage sales, marketing and retention strategies.Manage the collection and organization of competitor premium pricing annually.Managed the consolidation of the PacifiCare license that included ~10,000 policyholders retaining 90% of the accounts.
  • Us  Bank/Elan Financial Svcs
    Product Manager
    Us Bank/Elan Financial Svcs Sep 2006 - Mar 2009
    Responsible for leading Consumer/Business Rewards projects to support the Elan Credit Card product strategy including new product launches, enhancements to existing products and develops guidelines for product marketing execution. Represent business line on numerous cross-functional projects and advises with management on implications of actions. Supports initiatives to monitor product financial performance, Industry dynamics, competitive intelligence and market research to recommend product strategy adjustments.
  • Jpmorgan Chase & Co.
    Campaign Manager, Asssitant Vice President
    Jpmorgan Chase & Co. 2004 - 2006
    Wilmington, De
    Successfully managed Credit Card Portfolio Marketing programs throughout the project life cycle.Proven ability to work with cross-functional teams in order to deliver marketing programs both accurately and on time.Provided detailed status reports to multiple layers of management across multiple business lines.Applied excellent organizational skills, coupled with the ability to seamlessly multi-task, to plan and manage complex projects, consistently delivering results on time and within budget.Managed change requests through each phase of the project from business, as well as functional areas. Fostered trust among the business and functional lines by devising a straightforward review of the request and the development of options in order to approve the requested change.
  • Jpmorgan Chase
    Marketing Lead, Assistant Vice President
    Jpmorgan Chase 2003 - 2004
    Wilmington, De
    Managed direct mail channel utilizing Segment Suppression System, List Management, maintaining marketing calendar and product variety.Managed direct mail creative review process with legal and vendor ensuring all requirements were met.Gathering financial data from existing and run-off business for monthly commissions to ensure on target with the revenue forecast.Responsible for Internet channel revenue growth by rotating products and testing into new products.Partnered with Operations to streamline a process for identifying and resolving issues proactively.
  • Jpmorgan Chase & Co.
    Production Manager, Officer
    Jpmorgan Chase & Co. 1998 - 2003
    Wilmington, De
     Managed the tactical execution of direct mail campaigns to ensure accurate and timely printing of materials for various Consumer Lending and Consumer Internet Group acquisition business campaigns. Worked on over 30 campaigns totaling 60 million pieces in 2003 with Consumer Lending containing over 50 packages per campaign. All campaigns mailed on time with ~100% accuracy. Key liaison between the Graphic Center, Print/Production and list group and between agencies and internal project teams.
  • Jp Morgan Chase
    Market Research Manager
    Jp Morgan Chase 1996 - 1998
    Wilmington, De
    Managed team of 5 employees responsible for compiling, assembling, and analyzing market information for credit card group.Planned for effective implementation of longer term market research projects.Directed studies on present and potential markets for new or existing products and services.Designed sampling procedures, construct questionnaires and tabulate results. Evaluated and analyzed data on customers, prospective customers and competitors to estimate potential market penetration.
  • Chase Card Services
    Customer Service Representative
    Chase Card Services Mar 1994 - May 1996
    Wilmington, De

Felicia Wright Skills

Cross Functional Team Leadership Management Product Marketing Marketing Product Management Strategy Project Management Vendor Management Strategic Planning Leadership Program Management Market Research Account Management Analytics Marketing Strategy Process Improvement Marketing Communications Direct Mail Team Management Product Development Segmentation Pricing Competitive Analysis Multi Channel Marketing Business Analysis Business Relationship Management Direct Marketing Crm Marketing Analytics Database Marketing Data Analysis Business Development Email Marketing Strategic Partnerships Business Process Improvement Marketing Management Market Analysis B2b Customer Service Team Building Social Media Training Event Planning Customer Relationship Management

Felicia Wright Education Details

Frequently Asked Questions about Felicia Wright

What company does Felicia Wright work for?

Felicia Wright works for Product Marketing

What is Felicia Wright's role at the current company?

Felicia Wright's current role is Product Manager.

What is Felicia Wright's email address?

Felicia Wright's email address is fw****@****ast.net

What schools did Felicia Wright attend?

Felicia Wright attended Delaware State University, Concord High School.

What skills is Felicia Wright known for?

Felicia Wright has skills like Cross Functional Team Leadership, Management, Product Marketing, Marketing, Product Management, Strategy, Project Management, Vendor Management, Strategic Planning, Leadership, Program Management, Market Research.

Who are Felicia Wright's colleagues?

Felicia Wright's colleagues are Belinda Andres, Zach Eversman, Kiran Kumar, Harsha Reddy, Jeremy Giese, Rutvik Pathak, Dana Admire.

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    Researcher Interested In Institutional Reporting, Assessing Effectiveness, And Impacting Educational Policy.
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