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Clients come to us when they have an idea that needs to be executed, or a problem that needs to be fixed. We do just that, and more. Together with the team, we get to know the project, understand it, analyze it, break it down, build it and add value to it. My 360º experience accumulated over the last 20 years includes interactive & web development services where I actively oversee and lead countless custom apps production, creative campaigns and mobile apps development for major clients which includes Nespresso, Mapletree Investments, Jewel Changi Airport, Now-defunct KidZania Singapore, McDonalds & Canon Singapore, to name a few. Before the shift, I handled mainly traditional marketing solutions such as creative print design services & production, MICE events and channel marketing activities. And so this is what I do for a living. And I'm still lovin' it.
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Account DirectorCodebox Pte Ltd Feb 2013 - PresentSingapore- Account servicing - Business development - Project Management- Conceptualize and provide integrated marketing solutions for clients, recommend and advise clients of appropriate deliverables and budget- Day-to-day management of assigned accounts, oversees project to ensure timely and accurate execution of client’s projects with expected KPIs met- Provide detailed post-project reports with insightful analysis- Responsible for the accounts’ profitability through high revenue and resource management, such as managing internal and external partnersTypes of projects: Web Applications, Software Solutions, Interactive & Digital Solutions, Mobile Applications, Channel Marketing Programs, Print Management. In a nutshell - Integrated Marketing Solutions. -
Account ManagerVintedge Pte Ltd Aug 2009 - Feb 2013Singapore- Account servicing with current key accounts and take an active lead in business development to bring in new accounts in FMCG, lifestyle and government sectors - Pre-sales tenders for MNCs/ Gebiz RFQs (request-for-quotations) - To conceptualize and develop integrated marketing solutions for clients, recommend and advise clients of appropriate deliverables and budget - Translate proposals/ briefs and execute clear working processes and deliverables - Day-to-day management of assigned accounts, oversees project to ensure timely and accurate execution of client’s projects with expected KPIs met - Responsible for the accounts’ profitability through high revenue and resource management, such as managing internal and external partners - Responsible for managing client’s trade marketing programs across APAC regions - Responsible for managing constructive and effective relationships with local third party vendors, agencies and partners -
Project ManagerPmg Asia Pacific Pte Ltd Jul 2007 - Dec 2008- Manage the overall progress and development of major accounts and projects. - Supervise and execute BTL projects throughout project duration, keeping track of timelines and ensure timely completion of projects - Logistical and fulfillment arrangements for projects - Manage the clients’ budgets and monthly expenditure reporting - Ensure that all project-related costing and client invoicing are completed duly and diligently on a regular basis - Responsible for managing client’s trade marketing programs across APAC regions: - Program management – execute program mechanics, training, incentives, in-store communications, loyalty programs - Responsible to support countries in localizing the retail management toolkits to meet specific country needs, at the same time ensuring alignment of concepts across region -
Marketing ExecutiveE. Excel Singapore Apr 2001 - May 2006- Conceptualize and implement in-house PR/ marketing campaigns and events (specializing in recruitment and retention programs) - Media Planning (advertisements, brochures, newsletters and other collaterals) - Events management - Organize and manage marketing activities - Preparation of market intelligence reports (market shares, competitors’ info) - Developing of marketing collaterals for target market - Account servicing (Handle major distributors’ portfolio) - Front line operations – Assist Customer Service counter for daily sales operations/date entry and crisis management. - Other administration/ co-ordination duties
Felicia Yee Skills
Frequently Asked Questions about Felicia Yee
What company does Felicia Yee work for?
Felicia Yee works for Codebox Pte Ltd
What is Felicia Yee's role at the current company?
Felicia Yee's current role is Account Director at Codebox Pte Ltd.
What is Felicia Yee's email address?
Felicia Yee's email address is fe****@****.com.sg
What skills is Felicia Yee known for?
Felicia Yee has skills like Integrated Marketing, Event Management, Project Management, Account Management, Client Development, Advertising, Direct Marketing, Print Management, Vendor Management, Business Development, Digital Marketing, Web Design.
Who are Felicia Yee's colleagues?
Felicia Yee's colleagues are Edwin Tan.
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Felicia Yee
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