Felicio Ferraz Júnior Email & Phone Number

*Board Member | NED for Family Businesses, Mid-Sized Companies, and NGOs**Investor & Partner | Real Estate & Renewable Energy in RJ & ES, Brazil**Business & Career Mentor | Leadership Influencer at LeadersTalk.com**Strategic Business Leader with Global Expertise**As a seasoned executive with extensive experience in FMCG, I have driven strategic growth, market turnarounds, and sustained performance across multiple markets for BAT Group PLC (GBP £25B global turnover). My leadership journey includes roles as Cluster CEO, Country Manager, Regional Marketing Director (32 countries), and Senior Marketing/Brand Executive. I specialize in navigating complex cross-cultural environments, serving as a trusted advisor to C-Suite and Board Executives. My focus is on simplifying business models, delivering strategic clarity, and achieving measurable results—whether it's boosting profitability, protecting volumes, or gaining/defending market share in high-stakes markets. *Core Expertise*- *FMCG Business Leadership:* End-to-end management of multi-market clusters and P&L ownership (USD $750M+). - *Strategic Execution:* From roadmap creation to in-market implementation, delivering quick wins and long-term growth. - *Turnaround Specialist:* Restructuring underperforming businesses and stabilizing for future growth. - * Innovation & Marketing:* Launching next-generation products, executing impactful campaigns, and driving regulatory engagement. - *Cross-Cultural Leadership:* Leading diverse teams of 1,100+ across regions, fostering collaboration, and building high-performance cultures. *Board & Senior-Level Roles* - Member of multiple boards, including commercial chambers (US & UK) and BAT Companies. - Former Cluster CEO (4 markets) and Country CEO, Sri Lanka (USD $750M turnover). - Proven track record of strategic focus, business resilience, and market growth. *Leadership Development & Industry Recognition* - Alumni of prestigious programs: - *IMD* (General Management, ENIGMA Impacting the Future) - *Darden* (Strategic Marketing Program) - *IOD Sri Lanka* (Board Leadership Program) - Multiple industry awards for leadership and innovation. - Multilingual: Fluent in Portuguese, English, and Spanish. *Passion for Leadership & Mentorship* I’m committed to inspiring and guiding the next generation of leaders, leveraging my expertise to mentor professionals and influence global audiences.

Listed skills include Team Leadership, Trade Marketing, Brand Management, Business Development, and 46 others.