I am an experienced, well-rounded marketer, with a personal drive and calm approach that gets the best of my team and stakeholders to deliver great results. I began my career in direct and digital agencies, moving into brand and through-the line, before migrating to client-side marketing. I have both strong B2C and B2B experience across all channels and have worked in a broad range of categories including Consumer Electronics, Telco, Finance, Property, Home Entertainment, Insurance, Pharmaceutical, Not-for-Profit and more. I am an insight led, customer centric marketer – always working to cut the jargon, tap into our benefits, and engage with marketing comms. I wear many hats and lead marketing teams that get the job done. I bring 360 degree thinking, structure and process to work out how to make ideas happen, learn and optimise over time. I am dedicated, pragmatic and calm in my nature, and work well with all personality types to ensure my team delivers on time, with excellence. I enjoy variety in my role and enjoy nothing more than seeing a brilliant integrated campaign come to life and understanding its impact.