I made the decision to address my work-life balance and once more operate as a freelance writer/consultant. This way I am able to spend more time focussed on the aspects of work I particularly enjoy.

I merged RT Associates with another small agency and we became Apropos. As a Director and busines partner the nature of my work continued. The client mix evolved over the years and included Honda New Zealand, Canadian Dairy Companies, 3M, Douglas Pharmaceuticals, Vector, food and beverage manufacturers and not for profit companies. My position involved company management (including quoting and billing), looking after staff and clients as well as dealing with suppliers and outside contractors… Show more I merged RT Associates with another small agency and we became Apropos. As a Director and busines partner the nature of my work continued. The client mix evolved over the years and included Honda New Zealand, Canadian Dairy Companies, 3M, Douglas Pharmaceuticals, Vector, food and beverage manufacturers and not for profit companies. My position involved company management (including quoting and billing), looking after staff and clients as well as dealing with suppliers and outside contractors. Along with project management, I was involved with the creative output on all campaigns from broadcast TVCs, video content , radio commercials, digital and print advertising, OOH billboards, FB and Instagram posts and any other aspects of the campaign. I was also responsible for developing content for web and social media activity as well as writing customer publications, EDMS and blogs. I also managed all the web content via a number of CMS platforms for a number of clients. Show less

I joined RT Associates as a Director and business partner. It was my intention to take over the company from Richard, who was looking to move out of the business. As an owner and partner, my role was to not only look after all the clients and staff, but also to be responsible for the strategic and creative output of the agency. The agency had a good mix of clients with the likes of Mercedes Benz, the Human Rights Commission, Forest Research (which we renamed and rebranded as Scion) and… Show more I joined RT Associates as a Director and business partner. It was my intention to take over the company from Richard, who was looking to move out of the business. As an owner and partner, my role was to not only look after all the clients and staff, but also to be responsible for the strategic and creative output of the agency. The agency had a good mix of clients with the likes of Mercedes Benz, the Human Rights Commission, Forest Research (which we renamed and rebranded as Scion) and Roche Diagnostics amongst others. A key part of the work we created for Roche Diagnostics was the branding and creation of ExtraCare – a patient and health professional educational programme funded by Roche and set up to raise awareness of diabetes and provide support and information to those communities most affected. Show less

I contracted my writing services to Burnett & Associates once again and also worked with a few smaller agencies specialising in healthcare.In addition I became one of the associate editors on ‘The Good School’s Guide’. This was an annual publication covering all the private/public schools in the UK. It was comprehensive, purporting to give parents the info that the prospectus didn’t . My job involved interviewing head teachers, staff members, some senior school pupils and where possible… Show more I contracted my writing services to Burnett & Associates once again and also worked with a few smaller agencies specialising in healthcare.In addition I became one of the associate editors on ‘The Good School’s Guide’. This was an annual publication covering all the private/public schools in the UK. It was comprehensive, purporting to give parents the info that the prospectus didn’t . My job involved interviewing head teachers, staff members, some senior school pupils and where possible parents, current and ex. I would then write a review of the school which appeared in the publication. Show less

I set myself up as a freelance writer as by now I had young children and needed the flexibility. I contracted my services to advertising agencies and also worked for a few small private clients who could not afford the costs of a big agency. During this time, I found myself working for an increasing number of pharmaceutical clients and healthcare agencies and the nature of work ranged from the launch of new products to creation of ongoing patient and healthcare professional information.

I was part of a creative team which worked on a number of large multinational and local accounts. These ranged from Cocoa-Cola to General Motors, Portugal Tourism, Johnson & Johnson. Together with my Art Director, we won a number of local and international awards.

This agency specialised in not-for-profit marketing and advertising. I was responsible for a number of clients and this included the project management of their accounts, development of new campaigns and any other communications as required. The nature of the work included large DM campaigns, materials produced for specific events, annual reports and regular newsletters/updates to the stakeholders and donor base.• My clients included: The British Heart Foundation, Muscular… Show more This agency specialised in not-for-profit marketing and advertising. I was responsible for a number of clients and this included the project management of their accounts, development of new campaigns and any other communications as required. The nature of the work included large DM campaigns, materials produced for specific events, annual reports and regular newsletters/updates to the stakeholders and donor base.• My clients included: The British Heart Foundation, Muscular Dystrophy Group, Cancer Relief Macmillan Fund, and NSPCC. Show less

Worked in Petroleum Economist and Public Affairs Divisions for British Petroleum. Position included editing and writing the in-house newsletter, press releases and any media liaison.

English editor for range of educational titles. Position included editing creative writing and science series for senior school students and liaising with the authors and illustrators (where appropriate).

Responsible for researching and writing content for bi-monthly publication. These could be individual interview/profiles to in-depth articles on anything from legal issues to human interest stories.