Director
CurrentAustralia's first fully female-owned product management consultancy, dedicated to helping and empowering ambitious SheEO's grow and scale through product management and ecommerce.
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Felicity Pascoe is listed as Director - The SheEO™ I Snr Product Manager | Digital Expert I Industry Growth Specialist l BBW Board I Mentor to Female Entrepreneurs I Empowering brands to launch, grow and scale their product-based business. at The SheEO Agency, based in Sailors Falls, Victoria, Australia. AeroLeads shows a matched LinkedIn profile for Felicity Pascoe.
Felicity Pascoe previously worked as Director at The Sheeo Agency and Digital Product Manager at Cotton On Group. Felicity Pascoe holds Advanced Product Management, Business/Commerce, General from Rmit Online.
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I am a Senior Product Manager with a keen eye for innovation and a passion for driving the success of both physical and digital products, particularly within the Retail, FMCG, and IT sectors. Known for my adaptability and tenacity, I excel in uniting diverse teams to tackle even the most intricate challenges head-on.I love collaborating with ambitious start-ups, nimble SMEs, and established corporate enterprises. I am committed to empowering individuals and organisations to reach their fullest potential.Bringing over two decades of expertise, I have cultivated a proven track record of driving business and product growth. I champion customer-centric product design and use data-driven insights to make business decisions. I deliver continuous improvement by implementing change via strong project management and agile delivery methodologies, consistently optimising the quality and pace of project execution, resulting in tangible, sustainable outcomes for stakeholders.As a digital leader, I have over a decades experienced in e-Commerce, digital strategy and management. I have proven experience in designing and delivering seamless online experiences that drive conversion and revenue growth.Proficient in Digital and Social Media Marketing, I leverage these skills to enhance product visibility and engagement across diverse digital platforms. Additionally, with a background in Marketing Communications and Graphic Design empowers me to craft compelling visual narratives that resonate with target audiences.
Listed skills include Leadership, Customer Experience, Consulting, Stakeholder Engagement, and 48 others.
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A career timeline built from the work history available for this profile.
Australia's first fully female-owned product management consultancy, dedicated to helping and empowering ambitious SheEO's grow and scale through product management and ecommerce.
Geelong, Australia, AU
As a Digital Product Manager at Cotton On I am responsible for the development and management of the digital roadmap and backlog.- Collaborate with design and insights team to identify opportunities and challenges.- Create and prioritise product backlog.- Facilitate user-centric product design and agile delivery to maximise quality and speed of execution..
As a Senior Product Marketing Manager at The LittleOak Company I was responsible for establishing and growing the Digital channel. This involved creating a product vision, roadmap and establishing a team to deliver the ecosystem and marketing. The digital channel scaled rapidly and globally supporting generating significant growth and security for the.
Melbourne, Victoria, AU
Business & Government Billing Dept.- Lead the Post BillPay product development, ensuring the product improved to meet the changing needs of business customers while aligning with the company's strategic goals.- Developed and defined key Product & Customer strategic initiatives focusing on transforming the end-to-end customer journey.- Worked in close.
Minneapolis, MN, US
- Created the vision, strategy and roadmap for a new digital marketplace venture.- Completed RFI and RFP process to shortlist vendor.- Worked with cross-functional teams to design the solution and architecture.- Actively lead and supported the preparation of business case.- Lead user-centric design and analysis to develop digital roadmap for exiting.
Geelong, Australia, AU
- Managed digital backlog and priority of initiatives and worked with cross-functional teams to deliver enhancements to cottonon.com.au.- Analysed data, customer insights and user-experience to identify areas of opportunity.- Contributed to strategy and provided input into planning and business development.- Deliver customer focused solutions to aid.
- Lead the development of program of work to ensure International Accounting Standard was being implement in listed companies.- Ensured Telstra is IFRS15 compliant.
Lead the development of a operational improvement program that will improve customer experience through reduction of repeat calls. Identify key drivers through analysis of operational data, monitoring of calls and bringing specialist teams together to discuss. Work collaboratively with process and operational SMEs to devise a program of initiatives that.
Responsible for optimising customer experience when they call Telstra. Completed vendor selection and feasibility for software that will aid process improvement.
Wynyard, New South Wales, AU
Digital Product ManagerIncreased market share by providing a digital solution that meets clients and customer recruitment needs. Accountability to deliver a roadmap for revitalised portal and mobile app for clients and customers.
Sydney, NSW, AU
Accountability to lead the build and launch a unique product offer for Telstra mobile customers that delivered a compelling differentiator.Accountable for ensuring high advocacy, profitable market share and customer growth through new product development.Managed proposition definition and business sign-off.Identify, develop and manage the end-to-end.
Sydney, NSW, AU
Accountability for leading a team of 9 staff to execute, deliver automated sales process for online mobile orders. Reduction of 50% of time to process, providing ability to meet customer sales/service needs.In addition, managed a support centre relocation (from Philippines to Pune/Chennai – Wipro) in order to create operational efficiency and cost reduction.
Melbourne, Victoria, AU
I was responsible for establishing and managing the Risk and Compliance program for Belong, ensuring project risks and industry compliance requirements were met and managed effectively. This also required sign-off by key internal and external governing bodies, which I successfully lead ensuring product could be launched into market.Key result, is we built.
Sydney, NSW, AU
Responsible for developing and implementing process improvement that improved mobile returns process.Reduced turnaround from 4-6 weeks to avg 1-2 days and shifted NPS from -33 to +25.
Sydney, NSW, AU
Implemented process improvement to improve customer interactions that resulted in reduced credit and rebates needing to be applied, saving ~$44m pa.
Sydney, NSW, AU
Accountable for identifying missed sales opportunities and developing solutions to save Foxtel sales. Improved sales by 40% through process improvement, resulting in $16m pa revenue.
Sydney, NSW, AU
Responsible for establishing and managing a new support team to manage system and process issues, ensuring business continuity with the rollout of new CRM technology.Delivering clear and concise communications on technical change and resulting impacts across the business units.
Adelaide, South Australia, AU
Designed and delivered internal and external advertising material. Designed new website based on best practice and other innovative hospitality websites.Collaborated with management to create strong brand strategy and ensure consistent delivery of marketing material to enforce brand.Market research to ensure marketing hitting target market both nationally.
Accountable for managing a hotel and running all elements of the business - customers, sales, marketing and financial management. Generated business growth through sales, marketing and events.
Accountable for selling telecommunication solutions to consumer customers.Accountable for monitoring quality of consultants calls and coaching them for improvement.Promoted to communications consultant to deliver communications and training material to consumer business.
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Felicity Pascoe works for The SheEO Agency.
Felicity Pascoe is listed as Director - The SheEO™ I Snr Product Manager | Digital Expert I Industry Growth Specialist l BBW Board I Mentor to Female Entrepreneurs I Empowering brands to launch, grow and scale their product-based business. at The SheEO Agency.
Felicity Pascoe is based in Sailors Falls, Victoria, Australia while working with The SheEO Agency.
Felicity Pascoe has worked for The Sheeo Agency, Cotton On Group, The Littleoak Company - Start-Up, Australia Post, and Target.
You can use AeroLeads to view verified contact signals for Felicity Pascoe at The SheEO Agency, including work email, phone, and LinkedIn data when available.
Felicity Pascoe holds Advanced Product Management, Business/Commerce, General from Rmit Online.
Felicity Pascoe is listed with skills including Leadership, Customer Experience, Consulting, Stakeholder Engagement, Business Transformation, Stakeholder Management, Public Speaking, and Requirements Analysis.
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