Senior Crm & Lifecycle Manager
Current
Oct 2023 - Present
AeroLeads people directory · profile
Felicity Robilliard Email & Phone Number
CRM & Customer Lifecycle | Digital Projects | GTM Processes
at
Boody
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
CRM & Customer Lifecycle | Digital Projects | GTM Processes
Location
Sydney, New South Wales, Australia
Company size
Who is Felicity Robilliard? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Felicity Robilliard is listed as CRM & Customer Lifecycle | Digital Projects | GTM Processes at Boody, a company with 25 employees, based in Sydney, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Felicity Robilliard.
Felicity Robilliard previously worked as Senior CRM & Lifecycle Manager at Boody and Senior CRM Manager at Moonpig. Felicity Robilliard holds Masters, Public Relations And Advertising, Distinction from University Of New South Wales.
Company email context
Email format at Boody
This section adds company-level context without repeating Felicity Robilliard's masked contact details.
Boody
Review company-level records connected to Felicity Robilliard before choosing the right outreach path.
Profile bio
About Felicity Robilliard
Marketing leader with a decade of experience, focused on lifecycle and CRM. Managed best-in-market strategies across email, push, sms, web push, in-app and in-browser messaging with the aim to create a holistic omni-channel experience for customers. Thrive working with wide range of specialties and driving meaningful user journeys that drive engagement, retention and revenue.
Current workplace
Felicity Robilliard's current company
Company context helps verify the profile and gives searchers a useful next step.
Boody
9 roles
Felicity Robilliard work experience
A career timeline built from the work history available for this profile.
Senior Crm Manager
- Developed business cases to optimise the customer experience via CRM channels - Worked with internal and external stakeholders on optimisation initiatives- Bottom up build of CRM performance, including traffic and revenue forecasting - CRM team process optimisation- ORK tracking and accountability - Segment and database optimisation
May 2022 - Jan 2023
Senior Engagement Marketing Manager
- Led and managed the CRM team (2)- Led and managed the Onsite & App Visual Merchandising team (3)- Led the go to market process for monthly trade updates across all categories (Women and Men's Fashion and Sport, Beauty, Kids and Home)- Marketing lead for the business go to market process (monthly, quarterly, annual)- Weekly, monthly, quarterly reporting.
Feb 2020 - Apr 2022
Crm Manager - Trade
- Managed a CRM coordinator- Management of the monthly CRM marketing calendar across all channels; email, SMS, app push, web push, in-app messages.- Managed and executed the CRM personalisation and segmentation strategy across all channels; email, SMS, app push, web push, in-app messages.- Managed and executed the CRM retention strategy across all.
Nov 2017 - Feb 2020
Crm Coordinator
- Managed, planned and executed the CRM marketing calendar - Weekly and monthly reporting on CRM campaign performance- Worked closely with the Brand Partnerships Manager to transform brand representation in CRM channels- Rolled out behaviour led segmentation in email and push marketing
Sep 2016 - Nov 2017
Digital Marketing Coordinator
Sep 2015 - Sep 2016
Digital Marketing Executive
Jun 2014 - May 2015
Campaign Manager
Feb 2013 - Mar 2014
Marketing Coordinator
Apr 2012 - Feb 2013
Team & coworkers
Colleagues at Boody
Other employees you can reach at boody.com.au. View company contacts for 25 employees →
DG
David Greenblo
Colleague at BoodyGreater Sydney Area, Australia
View →
MF
Myriam F.
Colleague at BoodyGreater Sydney Area, Australia
View →
KA
Karen Azizi
Colleague at BoodyAbbotsford, New South Wales, Australia, Australia
View →
AB
Allison Bard
Colleague at BoodyIsrael, Israel
View →
AS
Alissa Schiraldi
Colleague at BoodyInglewood, California, United States, United States
View →
JR
Jianarose Ram
Colleague at BoodySydney, New South Wales, Australia, Australia
View →
PB
Paul Bertie
Colleague at BoodyMosman, New South Wales, Australia, Australia
View →
LP
Lottie Parrott
Colleague at BoodyGreater Guildford Area, United Kingdom, United Kingdom
View →
LA
Lina Aloisio
Colleague at BoodyGreater Sydney Area, Australia
View →
DG
David Greenblo Greenblo
Colleague at BoodySydney, New South Wales, Australia, Australia
View →
David Greenblo
Colleague at BoodyGreater Sydney Area, Australia
View →
MF
Myriam F.
Colleague at BoodyGreater Sydney Area, Australia
View →
KA
Karen Azizi
Colleague at BoodyAbbotsford, New South Wales, Australia, Australia
View →
AB
Allison Bard
Colleague at BoodyIsrael, Israel
View →
AS
Alissa Schiraldi
Colleague at BoodyInglewood, California, United States, United States
View →
JR
Jianarose Ram
Colleague at BoodySydney, New South Wales, Australia, Australia
View →
PB
Paul Bertie
Colleague at BoodyMosman, New South Wales, Australia, Australia
View →
LP
Lottie Parrott
Colleague at BoodyGreater Guildford Area, United Kingdom, United Kingdom
View →
LA
Lina Aloisio
Colleague at BoodyGreater Sydney Area, Australia
View →
DG
David Greenblo Greenblo
Colleague at BoodySydney, New South Wales, Australia, Australia
View →
2 education records
Felicity Robilliard education
Masters, Public Relations And Advertising, Distinction
University Of New South Wales
Bachelor Of Arts, Media, Technology And Culture, And Film Studies, Credit
University Of New South Wales
FAQ
Frequently asked questions about Felicity Robilliard
Quick answers generated from the profile data available on this page.
What company does Felicity Robilliard work for?
Felicity Robilliard works for Boody.
What is Felicity Robilliard's role at Boody?
Felicity Robilliard is listed as CRM & Customer Lifecycle | Digital Projects | GTM Processes at Boody.
Where is Felicity Robilliard based?
Felicity Robilliard is based in Sydney, New South Wales, Australia while working with Boody.
What companies has Felicity Robilliard worked for?
Felicity Robilliard has worked for Boody, Moonpig, The Iconic, Cancer Council Australia, and Experience Oxfordshire.
Who are Felicity Robilliard's colleagues at Boody?
Felicity Robilliard's colleagues at Boody include David Greenblo, Myriam F., Karen Azizi, Allison Bard, and Alissa Schiraldi.
How can I contact Felicity Robilliard?
You can use AeroLeads to view verified contact signals for Felicity Robilliard at Boody, including work email, phone, and LinkedIn data when available.
What schools did Felicity Robilliard attend?
Felicity Robilliard holds Masters, Public Relations And Advertising, Distinction from University Of New South Wales.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial