Felicity Feather Clancy Email & Phone Number

Arlington, Va

Arlington, Va

Lead strategic communications and alliances for senior team and 20-member staff. Served as lead staff person on association-wide re-branding campaign, designed to increase relevance of the organization and enhance member value across generations.Developed strategic communications campaign to promote ACA’s top priority, the National Medicare Equality Petition, resulting in 30,000 signatures in first months of campaign.Revamped member communications program and launched new bi-weekly e-newsletter, ACA Connects, with open and click rates significantly above industry averages.Spearheaded staff-wide messaging meetings and developed new communications SOPs that improved and streamlined outreach efforts across print and digital platforms.

Alexandria, Va

Led an award-winning team of 30 staff members.Spearheaded execution of comprehensive branding campaign designed to solidify consumer awareness of physical therapists as practitioners of choice for improving mobility and reducing pain. Resulted in tens of millions of media impressions, driving hundreds of thousands of potential patients to consumer website www.moveforwardpt.com.Oversaw marketing efforts, contributing to > 50% increase in conference attendance during time when most associations were experiencing effects of recession.Reorganized communications unit staff during 1st year on board, cutting net expenses by more than $1.2M in 2009 alone and improving overall performance in subsequent years.Established APTA Media Corps, professionally trained group of media spokespersons, resulting in increased media coverage of APTA and profession in major outlets across country.Redesigned and renamed APTA’s flagship magazine, PT in Motion, and its weekly e-newsletter and blog, PT in Motion: News, making them more reader-friendly and improving how issues of importance to members were highlighted.Established strong social media presence for association and developed social media guidelines and best practices for members.Enhanced use of new and multi-media to accomplish communications goals.Awards included:Big Apple Award for best health care marketing consumer services campaign, "Top Ten Fittest Baby Boomer Cities," by the Public Relations Society of America, New York Chapter, 2014.American Society of Association Executives Gold Circle Award for best e-magazine, 2013.Finalist, PR News Non-Profit PR Awards in 4 categories: annual report, social media campaign, branding / re-branding campaign, and website, 2010.

Arlington, Va

Managed diverse staff of 7 creative professionals.Launched new profession-wide monthly publication, ACA News, increasing circulation from 11K to more than 62K, in effort to raise awareness of association among chiropractors.Reached nearly 100 million Americans each year through use of earned media, dramatically raising public awareness of often-misunderstood healthcare profession.Generated coverage by major media outlets such as Today Show, MSNBC, Associated Press, The Washington Post, The Chicago Tribune and many others through series of successful news and feature releases, media pitches, letters to the editor, video news releases, and radio news tours.Transformed static, lackluster website into dynamic, award-winning and user-friendly resource accessed by tens of thousands of ACA members, non-members, and potential patients each month.Developed and presented successful media relations training program for ACA leaders, doctors, and staff so popular it was taken “on the road” to state associations and chiropractic colleges nationwide.Established ACA media spokesperson team, a professionally trained group of media spokespersons, resulting in increased media coverage of ACA and profession in major outlets across country.Oversaw and served as staff liaison for communications audit of public relations and publications activities that resulted in vastly improved membership communications vehicles and savings of hundreds of thousands of dollars for ACA.Researched and implemented process of bringing flagship publication, The Journal of the American Chiropractic Association (JACA), in-house, resulting in Society of National Association Publications’ award for most improved magazine one year later.

Germantown, Md

After only one year on the job, promoted to managing editor, overseeing 5 reporters, 5 freelancers and 2 photographers. Assigned and edited all stories and photos, wrote weekly editorials and oversaw newspaper production.Crafted human interest and hard news stories focusing on political and community events in cities of Rockville and Gaithersburg, MD.Developed strong ties with community leaders and local politicians, resulting in many exclusive stories.

Masters, Public Administration, Concentration In Non-Profit Management, Honors Graduate

Activities and Societies: Pi Alpha Alpha, the national honor society for public affairs and administration

Ba, Journalism, Cum Laude Graduate

Activities and Societies: Staff Writer, The Penn, campus newspaper; Reporter/assignment editor intern, WJAC-TV news department, Johnstown.