Felicity Irwin Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Parks Victoria is the land manager of much of Victoria's public land and water. We balance getting people into nature while ensuring it is there for generations to come. My role:- Leading all aspects of marketing including ATL and BLT activity, digital channels, campaign and always on framework, product marketing (hiking and camping)- Driving increased revenue for Parks Victoria’s commercial properties and assets- Developing Parks Victoria’s first major campaign ‘Pack Your Summer Smarts’ aiming to positively impact behaviour change during summer, reducing incidents by 5% Y-O-Y- Leading and developing an ambitious, high-performing marketing team through a values-led approach - Driving the Parks Victoria brand strategy to ensure all Victorians are ‘Into Nature’- Ownership of customer research and insight integration in marketing and throughout the wider business- Delivering and supporting contemporary content strategies across a broad range of projects, content formats and channels with a focus on Instagram, website, YouTube, Facebook, LinkedIn, creators/influencers, paid social and podcast - Currently delivering an average annual growth rate of 15-20% across priority social channels and doubled email subscribers to almost 30,000 in the last 12 months. - Integrating AI to streamline and scale content operations and workflow- Member of the Directorate Leadership Team- Member of the Public Information working group (cross-government crisis communication)- High-profile, cross-functional project management, driving efficiencies to deliver service excellence - Continually learning as a member of the Diversity and Inclusion Work Group and Active Ally network

Latitude Group Travel helps schools design and deliver transformative moments for students through experiential-learning based tours and programs. It aims to create the world's best educational tours and programs by working closely with schools to custom design a solution that brings to life their curriculum.My role: - General management of a fast-growing SME (personnel, P&L, client relationships, new business development, partnerships, marketing and sales)- Developed and managed successful commercial partnerships contributing >20% of annual growth- Drove revenue growth of 174% in three years (actual to projected total revenue pre-COVID hit)- Development of new products including regenerative tourism opportunities for school students- Developed a carbon calculator enabling schools to estimate and offset their scope 1, 2, 3 emissions- Change management and leadership during COVID-19 impact- Developed a post-COVID business strategy positioning the company for quick wins and long term success- Led new business development, partnerships and sponsorships - Identified and implemented new areas of commercial growth for different customer groups- Led all inbound customer acquisition strategies (marketing, business development and sales) largely via BTL content and product marketing, email marketing, socials, PR, partnerships, SEO/SEM/UX, and more

Port Melbourne

Région De Amiens, France

The Comité Régional du Tourisme des Hauts-de-France or the Northern France Tourism Board leads and supports the positive development of the visitor, arts and cultural, business events and other linked economies of the region.

Melbourne, Australia

As the Victorian Government's lead tourism agency, we provide a foundation for industry growth. With strong research, policy, strategy and aviation platforms, we're building a framework for greater commercial reach. And with seed investment and infrastructure we're enabling industry to venture into new territories.What We Do: As your partner, we share our resources and deep industry knowledge to grow businesses. With creative campiagns we provide a platform for far reaching market exposure. And our industry networks foster collaboration - supporting businesses to etch out new ground.

Warragul, Victoria

Hartwell

Wantirna, Melbourne

Implementation of local marketing campaigns on behalf of major Australian companies. The agency (The LAM Agency, a CPM Brand) specialises in the development of online Brand Manager and Store Manager applications which allowed franchisees to better leverage national brands on a local scale. The majority of my role focused on working with the Australian Defence Force, ANZ Banks, Brumby's Bakeries and Telstra accounts by providing marketing advice to franchisees.

Coldstream, Yarra Valley

Implementation of direct marketing campaigns to wine club subscribers to increase the frequency and spend of wine purchases. Receptionist, event ticket sales management, event coordination.Cellar door tastings and sales, waitressing in fine dining restaurant.

Bachelor'S Degree, Tourism

Certificate Iv Of Business, Sales And Marketing