Felicity Irwin
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Felicity Irwin Email & Phone Number

Head of Digital Experience (Acting) at Parks Victoria
Location: Melbourne, Victoria, Australia 11 work roles 2 schools
1 work email found @parks.vic.gov.au LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email f****@parks.vic.gov.au
LinkedIn Profile matched
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Current company
Role
Head of Digital Experience (Acting)
Location
Melbourne, Victoria, Australia
Company size

Who is Felicity Irwin? Overview

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Quick answer

Felicity Irwin is listed as Head of Digital Experience (Acting) at Parks Victoria, a company with 991 employees, based in Melbourne, Victoria, Australia. AeroLeads shows a work email signal at parks.vic.gov.au and a matched LinkedIn profile for Felicity Irwin.

Felicity Irwin previously worked as Marketing Manager at Parks Victoria and General Manager at Latitude Group Travel. Felicity Irwin holds Bachelor'S Degree, Tourism from Monash University.

Company email context

Email format at Parks Victoria

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{first_initial}{last}@parks.vic.gov.au
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Profile bio

About Felicity Irwin

A customer focused and results-driven leader with 15 years of success in the visitor economy, across both public and private sectors. My expertise spans business development, economic development, brand and marketing, product innovation, operations, leadership and stakeholder engagement. I thrive on fostering collaboration to achieve exceptional outcomes for all parties involved. I am particularly passionate about cultivating positive workplace culture and prioritising employee well-being.I’m currently at Parks Victoria leading an incredible team of marketers to be a voice for nature, climate and people in Victoria’s most iconic and untouched places.My current projects include: - Leading the strategy and execution of Parks Victoria annual brand and marketing activities including campaigns, social and email marketing, research and insights integration, budget and revenue goals- Member of the Directorate leadership team- Member of the Public Information working group (cross-government working group to communication important public messages (crisis communication) during emergencies) - High-profile, cross-functional project management, contract management and delivery - Leading an ambitious marketing team, fostering a collaborative and results-oriented environment- Building awareness of key Parks Victoria programs and services - An active member of the Diversity and Inclusion Work Group and Active Ally network

Listed skills include Brand Management, Strategy, Campaign Strategies, Project Management, and 5 others.

Current workplace

Felicity Irwin's current company

Company context helps verify the profile and gives searchers a useful next step.

Parks Victoria
Parks Victoria
Head of Digital Experience (Acting)
Melbourne, VIC, AU
Employees
991
AeroLeads page
11 roles

Felicity Irwin work experience

A career timeline built from the work history available for this profile.

Head Of Digital Experience (Acting)

Melbourne, VIC, AU

Marketing Manager

Current

Melbourne, Victoria, Australia

Parks Victoria is the land manager of much of Victoria's public land and water. We balance getting people into nature while ensuring it is there for generations to come. My role:- Leading all aspects of marketing including ATL and BLT activity, digital channels, campaign and always on framework, product marketing (hiking and camping)- Driving increased.

Aug 2021 - Present

General Manager

Latitude Group Travel helps schools design and deliver transformative moments for students through experiential-learning based tours and programs. It aims to create the world's best educational tours and programs by working closely with schools to custom design a solution that brings to life their curriculum.My role: - General management of a fast-growing.

Dec 2019 - Aug 2021

Business Development Manager - Uk & Ireland

Région De Amiens, France

The Comité Régional du Tourisme des Hauts-de-France or the Northern France Tourism Board leads and supports the positive development of the visitor, arts and cultural, business events and other linked economies of the region.

Aug 2013 - Nov 2017

Regional Marketing Manager

Tourism Victoria

Melbourne, Australia

As the Victorian Government's lead tourism agency, we provide a foundation for industry growth. With strong research, policy, strategy and aviation platforms, we're building a framework for greater commercial reach. And with seed investment and infrastructure we're enabling industry to venture into new territories.What We Do: As your partner, we share our.

Dec 2009 - Dec 2011

Regional Marketing Coordinator

Tourism Victoria
Sep 2008 - Dec 2009

Economic Development Officer - Visitor Services

Warragul, Victoria

Aug 2007 - Aug 2008

Marketing Assistance - The Local Area Marketing Agency

Wantirna, Melbourne

Implementation of local marketing campaigns on behalf of major Australian companies. The agency (The LAM Agency, a CPM Brand) specialises in the development of online Brand Manager and Store Manager applications which allowed franchisees to better leverage national brands on a local scale. The majority of my role focused on working with the Australian.

Jun 2005 - Jul 2006

Direct Marketing Assistant, Cellar Door, Reception And Day On The Green Ticket Sales

Coldstream, Yarra Valley

Implementation of direct marketing campaigns to wine club subscribers to increase the frequency and spend of wine purchases. Receptionist, event ticket sales management, event coordination.Cellar door tastings and sales, waitressing in fine dining restaurant.

Jan 2002 - Jan 2005
Team & coworkers

Colleagues at Parks Victoria

Other employees you can reach at parkweb.vic.gov.au. View company contacts for 991 employees →

2 education records

Felicity Irwin education

FAQ

Frequently asked questions about Felicity Irwin

Quick answers generated from the profile data available on this page.

What company does Felicity Irwin work for?

Felicity Irwin works for Parks Victoria.

What is Felicity Irwin's role at Parks Victoria?

Felicity Irwin is listed as Head of Digital Experience (Acting) at Parks Victoria.

What is Felicity Irwin's email address?

AeroLeads has found 1 work email signal at @parks.vic.gov.au for Felicity Irwin at Parks Victoria.

Where is Felicity Irwin based?

Felicity Irwin is based in Melbourne, Victoria, Australia while working with Parks Victoria.

What companies has Felicity Irwin worked for?

Felicity Irwin has worked for Parks Victoria, Latitude Group Travel, Comité Régional Du Tourisme Des Hauts-De-France, Tourism Victoria, and Baw Baw Shire Council.

Who are Felicity Irwin's colleagues at Parks Victoria?

Felicity Irwin's colleagues at Parks Victoria include Ellen Cousins, Jethro Sallmann, Shane Southon, Dale Jannenga, and Peter Teesdale.

How can I contact Felicity Irwin?

You can use AeroLeads to view verified contact signals for Felicity Irwin at Parks Victoria, including work email, phone, and LinkedIn data when available.

What schools did Felicity Irwin attend?

Felicity Irwin holds Bachelor'S Degree, Tourism from Monash University.

What skills is Felicity Irwin known for?

Felicity Irwin is listed with skills including Brand Management, Strategy, Campaign Strategies, Project Management, Tourism, Web Marketing, Destination Marketing, and Media Relations.

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