Felicity Mccarthy (Leavy) Email & Phone Number

Dublin, Ireland

At Spark Digital, we help businesses of all sizes with their digital marketing or social media marketing needs. Here's just a sample of some of the work we can help with:Consultancy services to clients across sectors & regions including:- Pinterest UK (Tech) - SMB Education Hub and Communications- Facebook & Instagram (Tech) - Training workshop delivery. Education Program Management.- Western Digital (Electronics) - International Digital Marketing training program- IQEQ (Financial Services) - Bespoke social media training courses for International teams- IDA Ireland (International Trade) - Social Media Workshops & Social Media Strategy project- Grant Thornton Ireland (Financial Services) - Digital workshops- Allianz (Insurance) - Marketing Strategy and Team Structure- Daft.ie (Property tech) - Marketing strategy & execution- Pieta (Non-Profit) - Digital Marketing Strategy & Social Media Training- Tayto Park (Entertainment) - Social Media Audit and Recommendations- Louis Copeland (Retail) - Digital Marketing Strategy- Dubarry (Apparel) - Digital Marketing Audit- Mercantile Entertainment Group (Hospitality) - Digital Marketing ConsultancyTraining & lecturing across Digital Marketing & Social Media topics in partnership with other organisations such as:- Irish Times Training- Entrepreneurs Academy- University College Dublin- EM Normandie- South Dublin Local Enterprise OfficeCreate bespoke training courses, sector specific and topic specific.Speaking Events with:- Web summit- Social Media Summit- 3XE Digital- Microsoft Ireland- Irish Internet Association- Image Business Club - Digital Masterclass- DCU Ryan Academy - female propellor programme

Dublin

Leading the marketing organisation at Daft, including:- building team- developing marketing strategy- innovating new approaches to achieve business goals- Online & Offline channel strategy- Oversee business to business client marketing

Dublin, Ireland

Lead Facebook's EMEA Marketing team for Small & Medium Business. Developed and delivered marketing strategies to acquire, educate & grow self-service marketers using the Facebook platform to grow their businesses. Designed global education programs for Small Businesses across a range of channels including web content, webinars, e-learning programs & in-person events.Directed programs with outsourced providers for high volume customer acquisition across self-service and managed sales channels.Keynote speaker at industry events in UK & Ireland, including Marketing Week Live (London), Business Startup Expo (London), Dublin Web Summit - Basecamp, Social Media Week (London) & more.Managed Content Marketing campaigns for Inbound lead generation for acquisitionDirected teams of up to 6 Marketing Managers.

Responsibility for delivering comprehensive marketing strategies encompassing offline and online vehicles to deliver growth in customer acquisition and retain existing customers in a measurable and effective way, to a range of clients across industries and regions. Also lead and develop the digital marketing proposition for Acorn across all elements of online marketing, including E-Mail, Banner Advertising, SEO, Paid Search, Site Design and Online Merchandising. Direct flawless execution of marketing campaigns from creative design, to print sourcing & production, to online media buying, to performance analysis.

Management of all marketing activity for eBay Ireland, including strategy, planning, budget management, offline and online demand generation activities, and all onsite marketing and merchandising activities. Devised coherent marketing strategy encompassing E-mail Marketing, Paid and Organic Search, Website Merchandising, Affiliate Marketing, PR, Radio and Outdoor advertising. Consistently overachieved targets and optimised activities through rigorous testing plans and analysis to focus budgets on best performing vehicles.

Managed and executed marketing campaigns to drive desktop lines of business to drive market share across Home & Small Business in EMEA. Managed team of 6 brand managers across EMEA for desktop business, with complete accountability for profitability, revenues and unit growth in those businesses. Consistently overachieved targets in terms of growth and profitability.

Project managed complete roll-out of single ad-serving & e-mail tracking technology across Europe, from identification and selection of technology provider, to implementation by region.Developed online marcom programs to grow online revenue generated penetration of a fast growing business across EMEA, exceeding targets consistently.Delivered defined metrics set and a complete set of reporting tools, to forecast and measure return on investment in online marcom vehicles and campaigns.

Master Of Science (Msc) Marketing Practice, Digital Marketing, 1.1

Undertook my MSc in Marketing Practice from NUIG. Graduated with First Class Honours Degree in Marketing Practice.

Train The Trainer, Training / Education

Bachelor Of Commerce (Bcomm), Marketing, 2.1

Bachelor of Commerce Majored in Marketing & Business French