Felicity Tao Email & Phone Number

Cincinnati, OH, US

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

As part of the leadership team, Felicity oversees GCF’s branding, marketing and communications strategies to elevate the organization’s standing as a leading community foundation in the nation. Part of her focus will be to build on the GCF story in ways that connect and inspire a wide range of audiences, and advance GCF’s mission by designing bold programs.

720 Pete Rose Way, Cincinnati, OH

Cincinnati, Ohio

• Corporate Branding
• Lead as a versatile brand strategist to find compelling insights that help create a brand strategy to differentiate the brands and inspire ideas that make people stop, think, and believe
• Establish and manage the corporate brand architecture and guidelines for each brand
• Plan and drive brand positioning, communication, marketing campaigns, and connections across all marketing channels for the B2B brands CBTS and OnX Canada
• Develop and implement a content strategy to create effective standard sales enablement materials and campaign assetsSocial Media
• Develop social media goals, content marketing strategy, and content calendar

Cincinnati Area, OH

• Develop the corporate brand strategy and provide overall branding and messaging guidelines to ensure consistent brand communications and experience
• Maintain a dynamic brand architecture and execute brand integration from mergers and acquisition
• Own the corporate content strategy development and execution including working with cross-functional teams (sales, engineering, service) to deliver marketing, sales enablement, and customer service materials
• Lead campaign creative ideation and manage creative resources including internal creative content managers and external agencies
• Optimize the creative process and day-to-day management of agencies to increase productivity, efficiency and effectiveness
• Collaborate with the product marketing team to create go-to-market strategy for each strategic product and launch new products

Cincinnati Area, OH

• Create and execute digital and content strategies including web, social media, blog, email, and digital campaigns
• Developed an award-winning corporate website with an optimized SEO strategy to drive traffic and enable lead generation
• Built all CBTS social media platforms from the ground up, gaining 25,000 target followers on LinkedIn in three years
• Increased go-to-market speed and revenue through digital transformation initiatives that automated the marketing, sales, and service funnels
• Successfully integrated three B2B brands and established the renovated brand for future growth in new markets
• Manage creative resources and agencies to deliver marketing campaign, sales enablement and customer service materials

Greater Los Angeles Area

• Led strategic planning and execution for all marketing communications programs
• Redesigned the company’s website resulted in doubled web traffic and enhanced brand awareness in 12 months
• Increased online sales by 40% year over year by deploying a cost-effective SEO/SEM strategy
• Launched and oversaw an overseas branch in China, achieving break-even in 12 months

• Led major strategic programs to grow business and expand service offering
• Developed the company’s first brand guidelines to establish its premium brand status in the marketplace
• Increased online business revenue by 400% in 30 months by revamping the corporate website and deploying a comprehensive SEO/SEM strategy
• Led annual research projects and focus groups initiatives to discover new growth opportunities and increased sales by 10% by applying proprietary market research results
• Launched a new business division (Forensic DNA) and exceeded annual revenue forecast every year

• Managed the Online Marketing, Creative Services, Market Research, and Strategic Planning Departments consisting of 15 marketing professionals
• Led multi-million dollar sports sponsorship and public relations campaigns for key accounts including Philips, Nokia, and Worldwide Entertainment
• Campaign budgeting and results forecasting

• Built and maintained the website for the company’s main product line, providing a communication and training channel for distributors worldwide
• Developed marketing collaterals, prepared press releases, and placed print ads.
• Organized trade shows and conferences to connect sales with customers

• Translator for consulate officers in bilateral meetings and visits
• Media monitoring and analysis

Ms, Journalism/Communications

Ba, International Relations & English