Felicity Walker-Pearce Email & Phone Number

Melbourne, Vic, Au

Australia

Melbourne, Australia

My marketing and public relations role focused on promoting and raising the profile of Victoria as a world class investment, trade and business location in both domestic and international marketsLed international PR strategy Managed advertising campaignsDigital managementDigital management committee memberBenchmarking and awareness researchPR strategy and management

Strategic management for large-scale advertising campaigns from strategic planning, briefing, management of advertising, creative and PR agencies, through to evaluation and analysisManaging government procurement for developmental research, benchmark and tracking research, public relations and creative services.Digital advertising, including social media content creation and reports and metrics analysisBudget managementProviding SEO and programmatic marketing training to staffProcurement Chair

Campaign management for digital transformation projects, which involved the end-to-end marketing and communications management for: - communications strategies- creative and research procurement- concept testing- media briefs, planning and buying- evaluationManagement of: - content marketing - research and PR procurement - SEM (Google AdWords certified)

South Melbourne, Victoria, Australia

Clients: Medibank PrivateBrand application through brand refresh "I feel better now"Digital Marketing - eDMs, Banner Display AdsSocial Marketing - Social and Promoted Posts

Melbourne Area, Australia

Clients: Coles Financial ServicesDigital Marketing - eDMs, Banner Display AdsSocial Marketing - Social and Promoted Posts OOH - BillboardsRetail/POS Marketing

Melbourne

Development of strategic and tactical search engine optimisation plans to drive online trafficCampaign management Keyword research and keyword ranking reportsWebsite audits Consumer traffic behaviour analysisCompetitor analysis and reportingOnsite and offsite tacticsSocial media managementContent development, including headline and body copyWebsite editing including meta dataGoogle analytics reportingLink buildingPlatforms:JoomlaDrupalWordPressWixftpCPanelhtmlphpCSS

Hobart, Tas

Direction of campaigns - ATL BTL TTL– Strategy development– Briefing designers and copywriters– Managing budgets– Client relationship management– Director of clients’ marketing and advertising strategies– Leading a team to provide a high level of client service– Daily liaison with clients at both executive and junior levels – Identification of new business opportunities– Project completion to schedule and within an agreed budget– Strategic, creative and tactical application of my skills to push the client and the agency

Hobart, Tas

Account Management Clients: BigW, Dan Murphys – Big Box Retail / FMCG – BTL marketing – Editing and proofing – Client liaison – End to end publications management – Preparation of client briefs – Asset management – Project management

Melbourne

Corporate Communications Officer for the Australian Government: AUSTRAC:– Editing of internal and external publications– Media monitoring– Web Help Desk support– Changes to the agency’s external website and intranet, including liaison with IT department– Proofing, writing, reviewing content– Supporting the implementation of the agency’s communication strategy

Boronia, Vic

Social Media MonitoringFacebook Moderator

Boronia, Vic

Graduate Diploma, Marketing

Bachelor Applied Music