Felicity Walker-Pearce Email and Phone Number
Felicity Walker-Pearce work email
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Felicity Walker-Pearce personal email
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Need a true strategic thinker who goes beyond what’s required? I'm a postgrad qualified digital marketer with an edge - experienced in both client and agency side, armed with up-to-date digital knowledge and in relentless pursuit of best practice. I'm skilled at delivering deep industry insights through research and apply critical thinking and evidence-based solutions to deliver on business objectives. Over 20 years-experience in marketing and comms, stakeholder relations, across both client and agency management.–Driven to succeed–Problem solver–Strategic and proactiveContact: thegoodmarketer@gmail.com
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Head Of Campaigns And EvaluationsDepartment Of Premier And Cabinet (Vic)Melbourne, Vic, Au
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Head Of Campaigns And EvaluationsDepartment Of Premier And Cabinet (Vic) Jul 2023 - Present -
A/G Director, Advertising, Governance And InsightsDepartment Of Premier And Cabinet (Vic) Jun 2024 - Sep 2024
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A/G Senior Manager, Campaigns And Media BuyingDepartment Of Premier And Cabinet (Vic) May 2023 - Jun 2023Australia
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Principal Advisor, ClgcDepartment Of Premier And Cabinet (Vic) Nov 2022 - May 2023
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Covid-19 Senior Manager Covid-19 CampaignsDepartment Of Premier And Cabinet (Vic) Aug 2020 - Dec 2022
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Covid-19 Campaign Senior Media BuyerDepartment Of Premier And Cabinet (Vic) Aug 2020 - Nov 2022
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Senior Manager, Marketing OperationsDepartment Of Jobs, Precincts And Regions Sep 2018 - May 2023Melbourne, AustraliaMy marketing and public relations role focused on promoting and raising the profile of Victoria as a world class investment, trade and business location in both domestic and international marketsLed international PR strategy Managed advertising campaignsDigital managementDigital management committee memberBenchmarking and awareness researchPR strategy and management -
Assistant Director, Campaigns And AdvertisingAustralian Taxation Office - Assistant Director, Campaigns And Advertising Jun 2018 - Sep 2018Strategic management for large-scale advertising campaigns from strategic planning, briefing, management of advertising, creative and PR agencies, through to evaluation and analysisManaging government procurement for developmental research, benchmark and tracking research, public relations and creative services.Digital advertising, including social media content creation and reports and metrics analysisBudget managementProviding SEO and programmatic marketing training to staffProcurement Chair
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Communications Manager, Digital TransitionAustralian Taxation Office - Communications Manager, Digital Transition Nov 2016 - Jun 2018Campaign management for digital transformation projects, which involved the end-to-end marketing and communications management for: - communications strategies- creative and research procurement- concept testing- media briefs, planning and buying- evaluationManagement of: - content marketing - research and PR procurement - SEM (Google AdWords certified)
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Communications Officer, Campaigns And AdvertisingAustralian Taxation Office Feb 2016 - Nov 2016 -
Senior Account ManagerKandan Sep 2015 - Feb 2016South Melbourne, Victoria, AustraliaClients: Medibank PrivateBrand application through brand refresh "I feel better now"Digital Marketing - eDMs, Banner Display AdsSocial Marketing - Social and Promoted Posts -
Freelance Senior Account ManagerWhippet Australia Jul 2015 - Aug 2015Melbourne Area, AustraliaClients: Coles Financial ServicesDigital Marketing - eDMs, Banner Display AdsSocial Marketing - Social and Promoted Posts OOH - BillboardsRetail/POS Marketing -
Seo Account Manager (Contract)Sensis Nov 2014 - Jul 2015MelbourneDevelopment of strategic and tactical search engine optimisation plans to drive online trafficCampaign management Keyword research and keyword ranking reportsWebsite audits Consumer traffic behaviour analysisCompetitor analysis and reportingOnsite and offsite tacticsSocial media managementContent development, including headline and body copyWebsite editing including meta dataGoogle analytics reportingLink buildingPlatforms:JoomlaDrupalWordPressWixftpCPanelhtmlphpCSS -
Account DirectorRed Jelly Australia Jun 2013 - Nov 2013Hobart, TasDirection of campaigns - ATL BTL TTL– Strategy development– Briefing designers and copywriters– Managing budgets– Client relationship management– Director of clients’ marketing and advertising strategies– Leading a team to provide a high level of client service– Daily liaison with clients at both executive and junior levels – Identification of new business opportunities– Project completion to schedule and within an agreed budget– Strategic, creative and tactical application of my skills to push the client and the agency -
Account ManagerRed Jelly Australia Sep 2011 - Feb 2012Hobart, TasAccount Management Clients: BigW, Dan Murphys – Big Box Retail / FMCG – BTL marketing – Editing and proofing – Client liaison – End to end publications management – Preparation of client briefs – Asset management – Project management
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Communications OfficerAustrac Feb 2011 - Jul 2011MelbourneCorporate Communications Officer for the Australian Government: AUSTRAC:– Editing of internal and external publications– Media monitoring– Web Help Desk support– Changes to the agency’s external website and intranet, including liaison with IT department– Proofing, writing, reviewing content– Supporting the implementation of the agency’s communication strategy
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Marketing Contractor - Social Media ManagerSanbrook Brands Pty Ltd Nov 2010 - Apr 2011Boronia, VicSocial Media MonitoringFacebook Moderator -
Marketing CoordinatorSanbrook Brands Pty Ltd Sep 2009 - Nov 2010Boronia, Vic
Felicity Walker-Pearce Skills
Felicity Walker-Pearce Education Details
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Marketing -
Box Hill TafeBachelor Applied Music
Frequently Asked Questions about Felicity Walker-Pearce
What company does Felicity Walker-Pearce work for?
Felicity Walker-Pearce works for Department Of Premier And Cabinet (Vic)
What is Felicity Walker-Pearce's role at the current company?
Felicity Walker-Pearce's current role is Head of Campaigns and Evaluations.
What is Felicity Walker-Pearce's email address?
Felicity Walker-Pearce's email address is th****@****ail.com
What schools did Felicity Walker-Pearce attend?
Felicity Walker-Pearce attended Monash University, Box Hill Tafe.
What skills is Felicity Walker-Pearce known for?
Felicity Walker-Pearce has skills like Seo, Seo Copywriting, Seo Audits, Seomoz, Digital Copywriting, Copy Editing, Account Management, Account Direction, Marketing Strategy, Social Media Marketing, Advertising Agency, Telco Industry.
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