Hannah Martin Email & Phone Number

Madison, Wisconsin, United States

• Leading employee engagement initiatives to operationalize brand and to launch the brand for remaining business areas.
• Designing and facilitating training programs to equip employees with the skills and knowledge to adopt brand.

Madison, Wisconsin, United States

• Note: TruStage was formally CUNA Mutual Group
• Developed and implemented integrated communications strategies for an enterprise-wide initiative to consolidate 14+ brands–encompassing 4200+ employees–under a single brand, resulting in increased brand cohesion and.
• Collaborated with project manager and leadership to integrate communications into overall cross-functional brand launch, ensuring timely completion of plans and dependencies while accomplishing high employee sentiment.
• Drove staff engagement and adoption across 100,000+ assets, including specialized early brand training for nearly 500 employees.
• Conducted internal employee engagement research and stakeholder analysis, providing valuable insights on staff sentiment to address concerns and foster buy-in from all levels of the organization.

Remote

• Built and managed capacity and risk management tools to optimize workflow for a team of 12 part-time contractors.
• Worked closely with cross-functional partners including creative teams, product owner, and operations to ensure a coordinated and deliberate approach toward efficient and effective projects.
• Provided proper communication in a variety of formats to ensure that stakeholders and senior management were aware of progress and roadblocks.
• Unblocked team members and continually refined the processes of cross-functional teams in order to improve velocity and agility while reducing complexity through stakeholder interviews, strategic planning, and more.
• Monitored and optimized budget as necessary.

Greater San Diego Area

• Woc Space is a marketing studio created from a foundation of inclusive community to help creatives of color tell their stories.
• Built an empowering online community for women and femme entrepreneurs of color, who–when surveyed–used "community", "educational", "empowering", "fun", and "inclusive" as the top 5 words to describe it.
• Facilitated all team meetings and community events, including weekly team meetings, brainstorm sessions, and planning sessions to deliver 50+ launches in two years.
• Secured my own talk through TEDxUCSD, a feature on #WeAllGrow Amigas, and guest appearances on podcasts

San Diego Metropolitan Area

• I consulted with small businesses and entrepreneurs to help them increase brand equity, referrals, and sales.
• Collaborated with small business CEOs to develop cross-functional marketing strategies, achieving an averages of 31% increase in lead generation and 20% higher conversion rates.· Authored and implemented sales email.

Houston, Texas, United States

• Supported over thirty-five students through an online educational program to assess the inclusivity of their small businesses and commit to inclusive practices across pricing, marketing, hiring, and more.
• Evaluated over thirty students’ business models to audit for opportunities to create more diversity and equity in their community

Greater San Diego Area

• I increased member engagement and therefore donations through a communications and program overhaul.
• Developed a twice-a-month educational workshop with leadership and by partnering with local non-profits, resulting in a 93% participant satisfaction rate (i.e. an overall rating of 4 or more out of 5) and 87.5% guest.
• Authored, distributed, and evolved a bi-weekly e-newsletter and a monthly calendar of events, developing stories about our impact to be used in communications and maintaining the open rate while doubling the click rate.
• Monitored SEO, Google Analytics, and Google AdWords.
• Based on partner feedback, designed and launched new professional website to recruit potential Partners and Investees.

San Diego, California

Greater Los Angeles Area

Whittier, CA

Whittier, CA