• Part of Dove Men+Care Skin Cleansing Global team based in the United States. A fast-growing male grooming brand that believes that care makes a man stronger. • Responsible for Dove Men+Care Skin Cleansing Premium portfolio for North America. • Led the strategy and full development of innovations designed for e-commerce to accelerate the brand growth on Amazon, including the launch of a new Premium Natural Bars mix.

• Responsible for Lux Skin Cleansing business in Latin America, encompassing full innovation & communication strategy, mix development and creation of Purpose-led campaigns. • Led the full Lux repositioning in Latin America and brand turnaround in the region, achieving historical growth in Brazil. • Conceptualization, strategy and full mix development of a new Bath & Body collection to drive brand premiumization in Latin America (“Essences of Brazil by Lux Botanicals”) • Led the expansion strategy of Lux brand into a new consumer segment; China as the key market.

• Part of Lux Global Team based in Singapore, an iconic Beauty & Personal Care brand with a turnover over 1 Billion Euros and present in more than 100 countries. • Responsible for the global relaunch of Lux Fresh portfolio, including the full mix & communication development, leading cross-functional teams and working closely with external partners: fragrance houses, design, advertising and e-commerce agencies. • Responsible for Lux Skin Cleansing business in North Asia, including China, Taiwan and Hong Kong; a key region for Lux brand globally.

• Responsible for the strategy of Comfort brand launch in Latin America white spaces. And leading Comfort core mix relaunch in the region, focusing on Brazil and Chile. • Part of the team developing a global communication for Surf, Unilever low-tier laundry detergent brand. Co-leadership on the full mix development of Surf dilutes liquid mix in Latin America.

• Support on the account management of Unilever Laundry category brands: Dirt is Good (Omo), Surf and Ala across Latin American markets. • Participation on pitches to prospective brands working with other agencies from the BBH worldwide network.