Felipe Aristizabal Ochoa

Felipe Aristizabal Ochoa Email and Phone Number

Líder CoE Analítica Digital y Growth Marketing @ Bancolombia
Antioquia, Colombia
Felipe Aristizabal Ochoa's Location
Medellín, Antioquia, Colombia, Colombia
About Felipe Aristizabal Ochoa

For over 12 years I have centered my professional carreer on implementing strategies, culture and good practices for Digital Analytics, placing the user on the center and adding maths and science to the marketing exercise. For the last 4 years I have been an enthusiast of how Martech and AI can be used to serve businesses and people's daily lives, in an ethical way and respecting their privacy.I studied Business Management at EAFIT University in Medellin, Colombia. I have more than 12 years of experience in Digital Marketing, and 7+ years of experience leading Digital Analytics teams and strategies for multinational companies in LATAM. I have vast experience in team work and leadership with high level teams.

Felipe Aristizabal Ochoa's Current Company Details
Bancolombia

Bancolombia

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Líder CoE Analítica Digital y Growth Marketing
Antioquia, Colombia
Website:
bancolombia.com
Employees:
19914
Felipe Aristizabal Ochoa Work Experience Details
  • Bancolombia
    Líder Coe Analítica Digital Y Growth Marketing
    Bancolombia
    Antioquia, Colombia
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  • Bancolombia
    Digital Analytics & Growth Marketing Corporate Leader
    Bancolombia Dec 2016 - Present
    Medellín
    Lead the Marketing Analytics & Growth Marketing strategy of Bancolombia Group in Colombia, Panama, El Salvador and Guatemala. Leading a highly-experienced high-level team of over 30 data engineers, data scientists, business intelligence and data analytics specialists. Directly report to the CMO.
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  • Geekboss
    Cofounder | Global Chief Consulting Officer
    Geekboss Dec 2015 - Present
    Medellín
    We co-founded Geekboss in 2015 with a genuine vision that LATAM’s companies can adopt tech as fast as it advances. We run the last mile with our clientes with our practical and pragmatic consulting methodology and a powerful group of experts in growth marketing, e-commerce, data analytics and AI.
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  • Seguros Sura
    Digital Marketing Coordinator
    Seguros Sura Dec 2015 - Dec 2016
    Medellín
    Responsible for coordinating the Wesura digital strategy, SURA insurance intrapreneurship, including UX, SEO, Social Media, Digital Advertising and Digital Analytics operations. Manage advertising budget of over 450.000 USD. Directly report to the General Manager.
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  • Seguros Sura
    Digital Marketing Analyst
    Seguros Sura Jan 2015 - Dec 2015
    Medellín
    Responsible for all online advertising for insurance sales. Leading the Digital Strategy, SEO, SEM, Digital Analytics and User Experience Strategy. Manage budgets of over 250.000 USD. Directly report to the Head of Digital Marketing.
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  • Software One | Intergrupo
    Digital Analytics Analyst
    Software One | Intergrupo Jul 2012 - Jan 2015
    Medellín
    Estimate, manage and monitor all kinds of digital analytics projects, from the structuring of the business model, KPI's, measurement plan, implementation plan and reporting for large clients in Colombia and Latin America.
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Felipe Aristizabal Ochoa Skills

Google Analytics Marketing Digital Web Analytics Digital Marketing Marketing Strategy Business Strategy Publicidad En Internet Digital Strategy Estrategia De Mercadotecnia Teach Strategic Planning Redes Sociales Estrategia Digital New Business Development Marketing En Internet Desarrollo Web Innovation Management Business Planning Online Advertising E Commerce Liderazgo De Equipos Estrategia Empresarial Marketing Social Media Internet Strategy Team Leadership Usabilidad Desarrollo Empresarial Google Adwords Hotjar Optinmonster Inbound Marketing Medios Sociales Mercadotecnia

Felipe Aristizabal Ochoa Education Details

Frequently Asked Questions about Felipe Aristizabal Ochoa

What company does Felipe Aristizabal Ochoa work for?

Felipe Aristizabal Ochoa works for Bancolombia

What is Felipe Aristizabal Ochoa's role at the current company?

Felipe Aristizabal Ochoa's current role is Líder CoE Analítica Digital y Growth Marketing.

What schools did Felipe Aristizabal Ochoa attend?

Felipe Aristizabal Ochoa attended Eafit | School Of Administration, Finance And Technologies.

What are some of Felipe Aristizabal Ochoa's interests?

Felipe Aristizabal Ochoa has interest in Smo, Mci, Usabilidad Y Optimización De Sitios Web, E Commerce, Internet, Education, Environment, Web Analysis, Seo, Animal Welfare.

What skills is Felipe Aristizabal Ochoa known for?

Felipe Aristizabal Ochoa has skills like Google Analytics, Marketing Digital, Web Analytics, Digital Marketing, Marketing Strategy, Business Strategy, Publicidad En Internet, Digital Strategy, Estrategia De Mercadotecnia, Teach, Strategic Planning, Redes Sociales.

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