Felipe Arroyo Douat Email & Phone Number

Bogotá, Distrito Capital, Colombia

Consultora que se especializa en apoyar a las empresas familiares, en su proceso de evolución y transformación por cambios generacionales o de administración delegada. Enfoque en tres áreas clave: ◾ Desarrollo organizacional.◾ Transformación Empresarial.◾ Innovación y Tecnologías aplicadas. La misión es apoyar a empresas familiares en su adaptación a los cambios internos y del mercado y en la mejora de su competitividad, con un compromiso de ofrecer soluciones personalizadas que fortalezcan su estructura organizativa, identifiquen oportunidades de crecimiento e implementen tecnologías digitales de vanguardia. LOGROS:◾ Reestructuraciones estratégicas.◾ Implementación de Gobiernos Corporativos y Acuerdos de Familia.◾ Reorganizaciones bajo ley 1116.◾ Negociaciones Sindicales.◾ Transformaciones culturales, funcionales y operativas de compañías, con resultados excepcionales.◾ Implementación de Proyectos de Responsabilidad Social con enfoque y sostenibilidad.

Área Metropolitana De Bogotá D.C.

Empresa de Ingeniería, diseño y consultoría en Obras Civiles e Infraestructura, 76 empleados. Ventas COP $14.000 MM.◾ Redireccionamiento de la empresa para mejorar y elevar la curva de crecimiento, con enfoque en nuevos segmentos de mercado, incremento de márgenes de operación por proyecto y Calidad en el Servicio.◾ Cooperación permanente con la Junta Directiva y Accionistas. Representante Legal. LOGROS:◾ Restructuración de la operación del área de Ingeniería, origen del negocio, optimizando el modelo productivo basado en eficiencia, y asignación adecuada de recursos, reduciendo el costo de ventas y mejorando la calidad del servicio.◾ Fortalecimiento del esquema comercial de la compañía, para acceder a 2 nuevos nichos de mercado.◾ Actualización financiera y administrativa de la compañía, reduciendo los índices de cartera y aumentando la facturación de procesos invisibles en la operación.◾ Mejoramiento del margen neto del negocio, pasando de un 2% al 12%.

Bogotá Colombia

Cable developer and marketer, with production plants in Cajica and Santa Marta, Colombia. 350 employees. Sales: COP $200 B. ◾ Responsible for the integral restructure of the business strategy: commercial model, business traceability, organizational schemes (restructuring under 1116 Law), alignment and intervention of production processes, export and financial schemes of the company. ◾ Permanent and direct interaction with the Directive Board and shareholders. Legal Representative. ◾ Relationship with labor union, responsible for negotiation of collective convention.Achievements:◾ Increased EBITDA by 4.8% during 2019-2020. ◾ Transformed commercial strategy with a further focus on the national market, resulting in a 36% increase of sales in 2019 in comparison to the previous year. ◾ Efficiency models in management applied, achieving a >16% reduction of corporative expenses.◾ Strengthened the new productive model based on margin and efficiency, reducing sales costs by 11.8%.

Bogotá Colombia

◾ Supply and Store departments management, through traceability and cost optimization, assuring a correct flow of resources.◾ Integral structuring of organizational schemes with the objectives of achieving continuity and business growth through articulate and effective management of each link of the chain of value.◾ National and international logistics coordination, activating the cycle of income from raw materials and finished product outings for more than 4,500 tons per month.Achievements:◾ Reduced operative costs in logistics: transport and duty agents, in over 18%, through the execution of two RFP and negotiations with more than 11 companies.◾ Negotiation and agreement with the guild organization for a year of settlement to two years

Bogotá Colombia

Colombian construction company of institutional and housing projects. Espinosa Business Group. ◾ Responsible for restructuring of the company from a strategic and functional level.◾ Management of financial resources for the development of construction projects. ◾ Closure of unconclusive projects through analysis and execution of the integral action plan.Achievements:◾ Closed negotiations of terrains for COP $16.8 B on strategic points around Bogota.◾ Structured project with an investment of COP $24 B, for high socio-economic level (strata 6) of 140 apartments.

Bogotá, Barranquilla. Colombia

Project development platform, under the model of business incubator, consulting and services. ◾ In charge of development and advising business models: under a business incubator model and operation of businesses in several markets through formalization of follow-up and control methodologies for the agricultural, institutional and food sector. ◾ Planning and developing evaluation processes, under the criteria of technical, commercial and economic viability, defining for each the business model to implement. ◾ Advisory about procedures, asset valuation, and corporate, economic, commercial, operative structuring to diverse enterprises of different economy sectors. Achievements:◾ Created the Boreale Services business model, to offer maintenance and cleaning management to institutional, corporative and residential clients.◾ Developed the entire chain of value for FarmFresh (agricultural products) for the agro-industrial sector.◾ Restructured the business model of Tiendas Silo (Food service in Stark Gyms), driving profitability.

Barranquilla, Colombia

Managing, urbanizing and operating company of the Free Zone in Barranquilla. Investments over COP $50 B. Second largest Free Zone of the country, owned by the Alfa Business group.◾ Responsible for conception and development of the company at a corporate and structural level.◾ Financial and administrative structuring, and the implementation of the project Zona Franca La Cayena. ◾ Design and structure of management plans, focused on growing and strengthening business.◾ High level relationship with the National, Regional and Local Government, as well as with the national control institutions and guild associations. ◾ Economic resources management, through negotiations with banks and financial institutions.Achievements:◾ Increased EBITDA by 65% through 2009 and 2015.◾ Closed negotiations of terrains for over 700,000 m2 in 4 years, for value of COP $190 B.◾ Leader of urban project of 1´250,000 m2 during 9 months, of an industrial park and construction of 350,000 m2 of industrial warehouses in 4 years, for a value of COP $380 B.◾ Structured and executed the La Cayena Foundation for the development of 4 social programs directed to 3 vulnerable sectors in the area of influence.

Bogotá Colombia

Developer and marketer of refinements for construction. Over 1,100 employees and yearly sales of COP $555 B.◾ Planning and developing of commercial strategies of soft grounds segment at national level: demand planning, creation of production and product import projections, development and launching of new product lines, and the leadership of the commercial work force (traditional and modern channels).◾ Structure sales budget at a national level.◾ Strategic bridge between commercial and production areas of the company. ◾ Negotiation with, international and local, suppliers and clients. Achievements:◾ Two digits increase in sales per year, reaching a 200% growth in 4 years.◾ Positioning of the carpet line as leader of the segment in the Colombian market.◾ Introduction of the laminated floors line and melamine, to the company portfolio.

Bogotá Colombia

Alfa Group production plant of ceramics.◾ Planning, evaluation and execution of productive expansion projects.◾ Investigation and development of new productive solutions.Achievements:◾ Production growth through the execution of a new production line of 125,000 m2 per month.◾ Raw material optimization through an implementation of a new system of Dynamic Separation

Bogotá D.C., Colombia

Empresa del Sector Alimenticio con presencia en más de 240.000 tiendas en el canal tradicional y retail a nivel nacional.◾ Responsable de la logística de producción y distribución de producto a nivel local y centros de distribución.◾ Administración y gestión del mantenimiento de la planta de producción y el parque automotor.◾ Generación de planes de eficiencia y eficacia, para optimizar el recurso material y humano.LOGROS:◾ Desarrollo de dos proyectos que redujeron al 60% la pérdida de moldes de producción.◾ A través de la optimización en la logística de entrega en almacenes Éxito (Casino), lideramos la categoría de producto perecedero.

Master En Direccion Comercial Y Marketing

Master En Finanzas, Economía Financiera Y Actuarial

Diseñador Industrial

Liderazgo Y Gestión De Empresas Familiares