Felipe Chiareli
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Felipe Chiareli Email & Phone Number

Director of Product-Led Growth and New Business at Contabilizei
Location: São Paulo, São Paulo, Brazil 12 work roles 2 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Contabilizei
Role
Director of Product-Led Growth and New Business
Location
São Paulo, São Paulo, Brazil
Company size
1908 employees

Who is Felipe Chiareli? Overview

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Felipe Chiareli is listed as Director of Product-Led Growth and New Business at Contabilizei, a company with 1908 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Felipe Chiareli.

Felipe Chiareli previously worked as Growth & Strategy Leader at Contabilizei and Head Growth at Iugu. Felipe Chiareli holds Graduação, Marketing from Universidade De São Paulo / Usp.

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Contabilizei

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Profile bio

About Felipe Chiareli

With over 15 years of experience in digital marketing, strategy, and new business development, I am a growth leader looking to expand my expertise in digital transformation, artificial intelligence, and innovation in challenging environments. Currently, I am the Head of Growth and Strategy at Contabilizei, an online accounting firm offering innovative and accessible solutions for small and medium-sized businesses.At Contabilizei, I develop and implement strategies for new products and services, monitor and optimize the performance of launched products, and lead teams in media, SEO, online acquisition, and CRO. I am also responsible for a team specialized in using artificial intelligence to optimize marketing, sales, and customer service processes. My goal is to maximize CAC, accelerate growth pace, and enhance customer experience. I hold a degree in Marketing from USP and an MBA in Strategic Business Management and Business Economics from FIPE. I am passionate about innovation, metrics, and solutions that create value for customers and the business.

Current workplace

Felipe Chiareli's current company

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Contabilizei
Contabilizei
Director of Product-Led Growth and New Business
State of São Paulo, Brazil
Website
contabilizei.com.br
Employees
1908
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12 roles

Felipe Chiareli work experience

A career timeline built from the work history available for this profile.

Director Of Product-Led Growth And New Business

Contabilizei

State Of São Paulo, Brazil

Growth & Strategy Leader

Current
Contabilizei

São Paulo, São Paulo, Brasil

- Development and implementation of strategies for new products/services.- Ongoing monitoring and optimization of launched products/services.- Management of media, SEO, and online acquisition teams, focusing on maximizing CAC (Customer Acquisition Cost) and accelerating growth pace.- Leading the CRO (Conversion Rate Optimization) and technology squad.

Oct 2021 - Present

Head Growth

Iugu

São Paulo, Brasil

Leadership in Performance Marketing, including SEO, CRO, and Inbound Marketing.Strategy definition for new customer acquisition in collaboration with sales teams.Leadership of the Pre-Sales team.

Nov 2020 - Oct 2021

Senior Product Manager

Sumup

São Paulo, Brasil

- Leading the adoption of new products (SumUp Bank).- Managing product development and communication strategies.- Defining go-to-market strategies for new products.

Jun 2020 - Nov 2020

Head Marketing Performance And Analytics

Contabilizei

São Paulo E Região, Brasil

- Responsible for the teams of Performance Marketing, Web Analytics, Inbound, SEO, and CRO.- Approval and monitoring of the monthly and annual Marketing budget.- Responsible for the strategic digital media planning.- Definition of inbound marketing strategy, content, and lead nutrition.- Responsible for website optimization, A / B tests, and SEO.

Apr 2019 - Jun 2020

Head Growth Hacking - Digital Marketing

Boaconsulta

São Paulo Area, Brazil

Management of the team responsible for: - Planning of Inbound Marketing campaigns.- SEO strategies and text and multimedia content.- Creation of customer attraction campaigns via media channels (Google, Facebook, and LinkedIn).- Monitoring and executing AB tests on landing pages and website.- CRM and Commercial Planning;- Consumer insights and Business.

Feb 2018 - Mar 2019

Leader Growth Marketer | Inbound Marketing

Serasa Experian

São Paulo Area, Brazil

  • Management of the team responsible for the e-commerce channel and lead generation of Serasa Experian (B2B) websites:
  • Creation of new channel to generate leads through the Serasa website that at the end of the project (Feb / 18) generated more than 2 thousand / leads contracted per month with conversion above 20%.
  • 30% increase in revenue from the e-commerce channel.
  • Reduced the cost of acquisition through digital media by 45%.
Mar 2015 - Feb 2018

Especialista Em Marketing Digital

Serasa Experian

São Paulo Area, Brazil

  • Estruturar a criação de uma área de marketing digital dentro da empresa.
  • Acompanhar os principais indicadores dos sites da Serasa.
  • Coordenar as campanhas das Agências de Marketing Digital.
  • Redução dos custos com Fee de agência em 20% no ano.
  • Aumento nos acessos ao site de e-commerce em 30% no ano (aprox. 450 mil acessos mês).
Apr 2014 - Mar 2015

Analista Sênior De Crm

Netshoes

São Paulo E Região, Brasil

- Melhorias na busca do site, tendo com resultado uma redução de 80% das buscas sem resultado e um aumento de 40% da receita.- Melhoria e revisão nas réguas de ativação de clientes, atuando no canal e-mail e Facebook.- Teste no site voltados a melhoria da performance.

May 2013 - Mar 2014

Analista De Inteligência Competitiva

Netshoes

São Paulo E Região, Brasil

- Analise da concorrência no mercado de artigos esportivos e moda e estudos sobre potencial de mercado nacional e internacional.- Criação de KPIs de acompanhamento do mercado.- Identificação de oportunidades de negócios.

May 2012 - Apr 2013

Analista De Marketing De Produtos

Telefonica

São Paulo

- Suporte ao gerenciamento do produto de TV por assinatura através do desenvolvimento e revisão de processo comerciais.- Implementação de novos serviços/produtos, exemplo a implementação do serviço de TV em alta definição (HD).- Responsável pela gestão dos indicadores de performance do negócio, resultado obtido foi a redução em 15% dos pedidos de.

Apr 2011 - May 2012

Analista De Marketing Jr

Telefonica

São Paulo E Região, Brasil

- Implementação de novos processos operacionais no serviço de TV por assinatura, tais como implementação de novos canais de TV relevantes para os clientes (exemplo: 7 Afialiadas da Rede Globo) gerando diminuição no cancelamento dos clientes atendidos (aprox. 20% de redução).- Revisão dos processos já existentes operacionais, exemplo implementação de novos.

Apr 2010 - Mar 2011
Team & coworkers

Colleagues at Contabilizei

Other employees you can reach at contabilizei.com.br. View company contacts for 1908 employees →

TF Thiago Faria Thiago Faria Colleague at ContabilizeiSão Paulo, São Paulo, Brazil, Brazil View → AM Aline Macêdo Dos Santos Aline Macêdo Dos Santos Colleague at ContabilizeiSão Paulo, São Paulo, Brazil, Brazil View → JC Jon Cahilig Jon Cahilig Colleague at ContabilizeiLipa, Calabarzon, Philippines, Philippines View → BS Bianca Soares Bianca Soares Colleague at ContabilizeiCuritiba, Paraná, Brazil, Brazil View → ND Natália De Cássia Silva Franco Natália De Cássia Silva Franco Colleague at ContabilizeiSão Paulo, São Paulo, Brazil, Brazil View → LF Lorenzo Ferreira Lorenzo Ferreira Colleague at ContabilizeiSão Paulo, São Paulo, Brazil, Brazil View → AC Aline Castellani Duarte Aline Castellani Duarte Colleague at ContabilizeiSão Paulo, São Paulo, Brazil, Brazil View → RM Renata Maria B Silva Renata Maria B Silva Colleague at ContabilizeiSão José Dos Pinhais, Paraná, Brazil, Brazil View → AM Ariane Melo Ariane Melo Colleague at ContabilizeiBelo Horizonte, Minas Gerais, Brazil, Brazil View → BF Bruna Ferreira Rocha Da Silva Bruna Ferreira Rocha Da Silva Colleague at ContabilizeiSão Joaquim Da Barra, São Paulo, Brazil, Brazil View →
2 education records

Felipe Chiareli education

Mba Gestão Estratégica De Negócios E Economia Empresarial, Economics

Fipe - Fundação Instituto De Pesquisa Econômicas
FAQ

Frequently asked questions about Felipe Chiareli

Quick answers generated from the profile data available on this page.

What company does Felipe Chiareli work for?

Felipe Chiareli works for Contabilizei.

What is Felipe Chiareli's role at Contabilizei?

Felipe Chiareli is listed as Director of Product-Led Growth and New Business at Contabilizei.

Where is Felipe Chiareli based?

Felipe Chiareli is based in São Paulo, São Paulo, Brazil while working with Contabilizei.

What companies has Felipe Chiareli worked for?

Felipe Chiareli has worked for Contabilizei, Iugu, Sumup, Boaconsulta, and Serasa Experian.

Who are Felipe Chiareli's colleagues at Contabilizei?

Felipe Chiareli's colleagues at Contabilizei include Thiago Faria, Aline Macêdo Dos Santos, Jon Cahilig, Bianca Soares, and Natália De Cássia Silva Franco.

How can I contact Felipe Chiareli?

You can use AeroLeads to view verified contact signals for Felipe Chiareli at Contabilizei, including work email, phone, and LinkedIn data when available.

What schools did Felipe Chiareli attend?

Felipe Chiareli holds Graduação, Marketing from Universidade De São Paulo / Usp.

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