Felipe Diniz Email & Phone Number

São Paulo, Brasil

• Orientação da equipe de lojas para otimização de resultados e avaliação de testes.• Fortalecimento de relacionamentos para conectar produtos aos clientes.• Identificação de mercados emergentes e monitoramento de mudanças regionais.• Representação da categoria para garantir uma experiência completa ao cliente.• Realização de pesquisas de mercado nacional para feedback na estratégia comercial.• Otimização da jornada interna e Visual Merchandising para melhorar a performance.• Responsável pelos novos projetos comerciais de expansão ACE.

São Paulo, São Paulo, Brasil

Reporte para Sócios.• Responsável pela reestruturação do departamento de Gestão de Categorias e Inteligência.• Liderei um time de 6 pessoas.• Iniciei o projeto de planejamento estratégico e comercial de todas as categorias da empresa.• Coordenei a revisão da precificação e seleção do mix de produtos e marcas.• Liderei o projeto de Visual Merchandiser, alinhado com o plano de expansão de novas lojas.

São Paulo, Brazil

Reporting to the Executive Director.• Responsible for the national leadership of projects related to the Water Sports and Skateboard categories.• Coordinated the 360º strategic alignment between all sales channels and worked with brands to develop business plans with the aim of accelerating economic growth.• Nationally led the Water Sports and Skateboard projects.• Defined and monitored strategic, commercial and marketing planning, short and long term for the categories.• Defined the assortment of the category's mix of products and brands.• Worked with brands to develop business plans, aiming for economic growth.• Coordinated the 360º strategic alignment between different sectors (Supply, Visual Merchandising, Marketing, National Production, Physical Stores and Digital).• Guaranteed economic results with KPI analysis (turnover, margin, inventory).Main results:• Based on research, experiences and market trends, I encouraged the implementation of new businesses, brands, products and consumer experiences, adding value and perception to the consumer public. As a result, in 2022 the water sports category grew +10 points above the company's growth with a margin within the target and the forecast for 2023, according to the Business Plan constructed, would be to deliver +15 points above.

São Paulo, Brazil

Report from 2018 to 2021 to the Director.• Responsible for national leadership for 3.5 years in the Water Sports category, totaling 6 brands.• Directly led up to 6 employees and restructured 40% of the indirect team. Indirectly, I led 12 people, in addition to coordinating the strategic alignment for the 45 stores in Brazil and ensuring the 360º strategy for all sales channels.• Led a direct team with 4 employees and an indirect team with 12 employees.• Nationally led the project and results of Surf's own brand (Olaian).• Identified the needs of the surfing market and target audience in Brazil and developed new products.• Builds a relationship network in the market (events, technical partners and influencers).• Promoted the implementation of new businesses, products, services and experiences across all sales channels.

São Paulo, Brazil

• Led a direct team with 6 employees and an indirect team with 15 employees.• Nationally led the project for Decathlon's 6 own water sports brands.• Defined and monitored the category's short and long-term strategic and commercial planning.• Defined the assortment of the category's mix of products and brands.• Coordinated the 360º strategic alignment between different sectors (Supply, Visual Merchandising, Marketing, National Production, Physical Stores and Digital).• Responsible for the annual budget and results of the category in Brazil.• Validated and encouraged the development of new nationally produced products.Main results:• Based on research, experiences and market trends, I encouraged the implementation of new businesses, brands, products and consumer experiences, adding value and perception to the consumer public. As a result, in 2020 and 2021 the water sports category grew +5 points and +8 points respectively, above the company's growth, with a margin above the target in both years.

São Paulo, Brazil

• Led and built a direct team of 14 employees.• Builds the commercial project and guarantees the operational and economic efficiency of the category and store (KPI`s).• Led the store's Logistics efficiency project and the selection process for new employees.

São Paulo, Brazil

• Responsible for planning and controlling the category, as well as preparing management reports.• Responsible for economic KPIs (stock, revenue, margin and availability).• Managed the distribution chain for Physical Stores (30 units) and Digital.• Managed supplier portfolio (80% import + 20% national) and made purchases at SKU level.

São Paulo, Brazil

• Commercial manager specializing in the Insurance sectors: Group Life, Property and Personal Accidents.• Responsible for implementing and developing sales strategies at Itaú Empresas agencies.• Frequent visits to Itaú Empresas branches and Corporate Clients.• Support for Itaú Empresas relationship managers in the Bank channel in the Insurance sectors.

São Paulo, Brazil

• Assistance and visits to corporate insurance brokers and corporate clients, in relation to the insurance sectors: Group Life, Personal Accidents, Lending and Health and operational support to sales managers.• Support to the sales manager in all lines of business.Main Goals:• I won the PRADI award, as a national highlight of the year 2012 among business consultants in the Beneficios Brokers commercial area (Dec/2012).

São Paulo, Brazil

• Assistance to insurance brokers, in relation to the insurance sectors: Group Life, Personal Accidents, Credit Life and Health.• Support to the sales manager in all lines of business.

São Paulo, Brazil

• Customer service.• Daily cash flow management.

Pós-Graduação - Especialização, Fashion Business, 9,3

Activities and Societies: • Mkt e comunicação de moda • A evolução do consumo e seus impactos sobre as marcas • Canais de venda e gestão.

Executive Mba, Marketing/Marketing Management, General

Curso, Brand Strategy

Curso, Gestão De Categoria E Produtos

Curso, Project Management

University Education, Business Administration

High School