Felipe Díaz H Email & Phone Number

Bogota, D.C., Capital District, Colombia

Responsible for +100 Mio USD6 Categories with +15 Brands (Apronax, Aspirina, Redoxon, Berocca, Alka Seltzer, Aspirina Cardio, Tabcin, Afrin, Clarityne, others)Full P&L accountability: 4Ps management with clear financial focus, searching for better positioning and market shareTeam leader: Early skills & talent developmentCross Countries: Andean Region (CO, EC, PE, VNZ)Media & Digital InvestmentFuture Vision & Innovation for each categoryRoute to marketCo creation of Venezuela relaunch

Ecuador

Short time assignment in Ecuador. Responsible for adjust route to market, sales structure, commercial and trade processes, define how to allocate sales investment and lead a change of culture into a one team and deliver mindset.

Colombia

Responsible for the biggest Brand Franchise within Nutritional Andean Region, Redoxon®. I oversee right strategic vision for total Nutritional portfolio (5 Brands) while creating outstanding strategy and execution plans to deliver results. In this role I lead and create together with commercial, financial and medical detailing teams clear solutions for our consumers, shoppers, and customers. Digital transformation is a cross pillar in all plans and markets.

Colombia

Full accountability of Marketing and P&L figures of Digestive, Allergy, Cough & Cold and Nasal categories within Andean Region. In charge of 11 Brands, main ones are Alka® Seltzer, Clarityne®, Tabcin® and Afrin®.Responsible for the second largest Bayer’s Allergy Franchise in LATAM managing a doble marketing model, RX and OTC.In all categories, especially within Global Brands, it is needed a regional synergy in two stages, reaching LATAM objectives while developing winner proposals for Andean needs. With local brands as Ditopax, it is required local creativity, supply and supplier negotiation management.Sales Channels empowerment and Trade engagement are key duties to warrant right strategy execution.

Colombia

For this role I was moved from Ecuador to Colombia.In charge of the biggest brand within Bayer Consumer Care Colombia – Mexsana®. This job position had two direct reports. Mexsana ® is a local brand that requires local construction in terms of Communication Strategy and Pipeline.

Ecuador

In charge of innovation projects within Consumer Care Business. This role requires a clear understanding of all categories’ strategies and regional alignment to ensure a feasible long-term vision.

Ecuador

Responsible for OTC and Cosmetics dermatological products such as Bepanthen® and Canesten®. I did lead and implement marketing strategies based in full local consumer insights.

Ecuador

Ecuador

Ideation and implementation of a specialized ecommerce for pets Category. Strong iteration process to establish a competitive go to market strategy while developing a profitable monetization business model.

Ecuador

In charge of CRM building & In-bound manager, regional tools alignment and execution. Responsible for two head counts.

Ecuador

In charge of leading Brands in different categories. I managed Brand´s Strategies, consumer research understanding, right commercial tools creation and ATL investment definition.Ego® (Men hair care line): Conceptualized and launched new campaign, supported sales channels tactics with right POS communication and ad-hoc channels´ offers.Fortident® (Toothpaste): Implemented new packaging image and new cap improvement. Main accomplishments: • EGO® Sales Increase: +11%• Fortident® Exhibition: Natural shelf space growth + 10% due to sell out increase.

Ecuador

Strategic and operational support in beverages (JugosYa®/Frutiño®) andhome care (Aromatel®) categories. I did lead projects of lineextension and formula & flavor improvement.

Master´S In Innovation For Corporate Development, 3.88/4.00

Bachelor'S Degree, Marketing & Finance (2 Majors), 3.63/4.00

Bachelor Of International Business (Finance), Study Abroad 12 Month Exchange Program