Leading a team of data scientists and analysts responsible for generating a deep understanding and efficiency in marketing and customer strategy design and execution through the development and application of analytical and data products.▪ Designed a data analytics/science solution to provide the team with their own tools and infrastructure to perform their work. With this solution, they were able to build their own products and solutions, becoming a reference in their field.▪ Led the creation of self-service tools that, with just a couple of parameters, allowed the marketing team to go from measuring 25% to 100% of their campaigns, gaining a better understanding of the real impact of their execution. Additionally, the team acquired enough resources to start conducting experiments.▪ Developed a self-service tool for experimental design to save time on basic test configurations and allocate more time to high-value projects.▪ Established universal control groups to measure marketing campaigns at different stages of the customer lifecycle, identifying actions that did not have a positive impact in certain geographic areas. This enabled the marketing team to implement changes and significantly improve results.

Leading the development of analytical and data products, as well as the reporting and insights generation needs for multiple companies within the group.▪ Developed self-service tools and data process automation, enabling the team to quadruple productivity in terms of solved analytical and modeling requirements.▪ Built an analytical environment that pre-processed raw data daily, generating a wide range of metrics, which helped the team increase data requests and analyses from 30 to 120 per month.

Leading the analysis and modeling of competitor strategies and customer segments to support the company's business efforts.▪ Monitored electric markets and the company's position.▪ Consolidated energy balances, trading data, and electric demand forecasts.▪ Built databases to store previously scattered and unstructured data, along with visual interfaces to facilitate access, reporting, and analysis for users from various areas of the company.

Leading the construction of analytical and reporting infrastructure and processes to support the agency's operation in modeling the probability of foreign companies expanding internationally into Chile and classifying them appropriately.▪ Increased prospect identification by over 10 times compared to the previous year by generating sectorspecific reports and analyses, lead generation, data analysis, and integrating the agency's various digital platforms through the use of big data technologies.

Managing a program designed to develop new talent in the field of analytics and data science.▪ Led and trained recent graduates from top universities in Chile in a 4-month program covering areas such as data management, statistics, communication, problem-solving, and business intelligence, as well as tools like SAS, R, Teradata, and Tableau. This program successfully generated over USD 8 million in revenue.

Leading a team of 24 managers and analysts for one of the largest banks in the United States to conduct advanced analysis and deliver solutions to support the marketing and sales strategy in the affluent segment and investment business line. The project involved 9 months of on-site work at various client locations in the United States.▪ Defined analysis plans to support key strategic initiatives in marketing and sales, combining descriptive and predictive analysis to understand customer-level opportunities.▪ Supported campaign planning, created tools for field staff to achieve and monitor goals, and measured the impact of all these actions through the development of metrics around business drivers.▪ Achieved an increase of over 20% in referrals and a 60% closure rate, along with a reduction of over 98% in opportunity generation time through the use of algorithms.

Supporting CORFO in promoting and attracting foreign investment in the mining supply sector from the United States, South Africa, and Eastern Europe.▪ Created indexes for comparing economic blocs, competing countries in the region, and different regions within the country, successfully identifying the top Chilean economic sectors to attract foreign investment from China.▪ Generated the Green City Index for a significant global economics publication.▪ Conducted various industrial and market studies.