Today I'm leading The Creators Bridge project. TCB is a Brazilian boutique content business agency oriented for the global industry. With market intelligence and consumer trends at our core, we curate opportunities for the new the global content ecosystem. We specialize in the prospection, management, and negotiation of Brazil's top content rights. From managing intellectual properties (IPs), scripts, production and co-production projects to high-end licensing products and channels development, we offer a 360 consumer-content business trough out all screens.

As a marketing leader at Globo, I developed strategic plans to enhance the company's international business across two key units: content licensing and channel distribution.Content Licensing Business Unit: I led the international licensing strategy, emphasizing relationships, lead acquisition, and client experience. I managed an annual plan with a focus on innovative team development and marketing budget oversight. By implementing an account-based marketing (ABM) strategy and digital growth tactics, we executed a performance-driven marketing campaign with a dedicated KPI assessment dashboard, ensuring optimal packaging for high product performance.Channels Distribution Business Unit: I directed initiatives to maintain the B2C subscriber base in various markets, refining operational models through partnerships for cost efficiency and broader media reach. I improved performance focus through digital campaigns tailored to audience behavior and loyalty financing strategies. Additionally, I contributed to the business plan, shaped marketing projections, conducted market studies, and oversaw the international version of the GloboPlay streaming platform.

At FOX, I significantly contributed to the company's success in Brazil by driving audience growth and market share for channels like FOX Sports, FOX, National Geographic, and FX.As the Head Of Marketing at FOX Sports, I focused on enhancing brand relevance through strategic expansion, audience engagement, and fan loyalty. I led impactful consumer campaigns tied to major football/soccer leagues and news programs, reporting to the CCO in Brazil and CMO in South America.Our tailored media strategy included innovative digital initiatives and partnerships, leading to a 120% increase in digital engagement in two years. I also spearheaded large-scale campaigns for the FIFA World Cup 2014 and Rio 2016 Olympics, reaching over 200 million consumers. Under my leadership, FOX SPORTS won the MARKETING BEST 2014 award for the best Below The Line action during the World Cup.

Leading marketing launch plans and branding positioning for several pay-TV channels (B2C) and licensing business (B2B). In this position, I designed the international strategy and implemented more than 30 high-impact campaigns in Angola, Japan, Singapore, South Korea, Portugal and Cannes. Under my creation, we developed the campaign with the greatest impact on the B2B content licensing market, which is been considered a case in the international market and supported record sales in 2011, exceeding the goal by 15%.Strong expertise in creating and executing upselling and retention marketing campaigns for Globo’s à la carte, premium and basic TV channels across pay TV and OTT platforms, mainly in partnership with major players worldwide such as Sling, Dish, Comcast, Rogers, DirecTV Latam, NOS Portugal, Vodafone Portugal, TVPlayer UK, Multichoice, Zap.

Responsible for trade marketing actions to enhance Universal Channel's brand awareness on the advertising marketplace. During this experience, I had the opportunity to understand the Brazilian advertisement market such as the top investor’s brands. Together with the commercial team of Globosat, Globo's paid channels arm, we create programs and relationship actions, events and campaigns. These actions were important to maintain the growth of the number of advertisers in the channel, which was among the top 10 in GLOBOSAT's revenue ranking.

Responsible for the launch, strategy and implementation of B2B marketing actions, pre-sales and post-sales of GLOBO TV SPORTS, business unit of Brazilian football championship licensing for sports channels around the world. Under my management, we developed the pillars of branding, sales pitching, ominichannels and Go To Market activations on trade shows in Monaco, China and Singapore. The two years plan result is been considered a case in the international sales division of Globo, exceeding the sales goal of 30%.

Fernanda Ribas is a significant audiovisual talents agency in Brazil, overseeing the careers of prominent actors, actresses, directors, and photographers in the country. The agency maintains relationships with major advertising agencies, content producers, and international agents. In my role, I was entrusted with the responsibility of overseeing, monitoring, and finalizing substantial campaign agreements, film projects, and collaborations with talented individuals. I had the privilege of actively participating behind the scenes, engaging with brilliant minds in both the advertising and artistic realms.

DellArte, a cultural solutions producer with a 40-year legacy in Brazil, South America, and globally, has curated 1,500 performances for 3 million enthusiasts of classical music, ballet, jazz, opera, and the most exhilarating offerings in the global cultural scene. In my role, I spearheaded the creation of a sales plan targeting new revenues through associated services, thereby establishing a new business unit for the company. Additionally, I had the opportunity to contribute to high-impact projects and directly engage in significant productions, including ballets, orchestras, and the renowned Music Winter Festival of Rio de Janeiro.

Founded in Rio de Janeiro in 1977 by producer Mario de Aratanha and sociologist Janine Houard, Kuarup stands as one of Brazil's foremost independent cultural producers. Accumulating numerous awards, including two Grammy Awards, Kuarup boasts a collection of titles considered one of the most significant in Brazilian music. During my tenure at Kuarup, I took charge of enhancing online sales leadership. Under my guidance, I instituted a partnership program based on sales commission. In less than a year, we successfully onboarded over 100 new partners, resulting in a noteworthy 21% annual increase in sales and expanded branding reach on new platforms. This project was developed with proprietary technology, representing an innovative approach for its time.