Who is Felipe Marques? Overview
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Quick answer
Felipe Marques is listed as UX Researcher PL at Midway, based in São Paulo, Brazil. AeroLeads shows a work email signal at ilegra.com and a matched LinkedIn profile for Felipe Marques.
Felipe Marques previously worked as UX Researcher at Midway and Analista de Pesquisa de Mercado at Br Insights. Felipe Marques holds Bacharelado Em Relações Internacionais from Federal University Of Abc - Ufabc.
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Email format at Midway
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{first}.{last}@ilegra.com
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Profile bio
About Felipe Marques
Welcome! My name is Felipe and this is a little of my story:• I am a researcher with a background in Human Sciences who migrated to the UX world 2 years ago. Today I work as a Researcher allocated at Sompo Seguros by ilegra, an innovation consultancy with 20 years in the market;• Currently my main performance front is in Digital Innovation Research, having already worked in digital transformation squads of clients in the financial and insurance sectors;• With these clients I have already developed co-creation workshops, benchmark studies, heuristic analysis, job stories, jobs to be done, in-depth interviews, quantitative research, persona design, among others;• Within ilegra I was invited to develop a project to reformulate the remote onboarding process for new employees. Together with two colleagues, we carried out market trend research, interviewed professionals in the area and cross-referenced the company's historical data to produce a new Onboarding Journey, in addition to a report that contemplated all the discovered pains and indications to remedy them. . Today our project is used as a reference for the entire area of Digital Design and Innovation;• I am passionate about different experiences, where I can meet new people, understand their journeys and discover ways I could help them;• I have 4 years of experience in Startups Customer Centrics and Tech companies, working mainly with agile methodologies and innovation of processes and products;Feel free to message me if you want to get to know me more or need help :)
Listed skills include Microsoft Office, Atendimento Ao Cliente, Sap, Pesquisa, and 4 others.
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Felipe Marques's current company
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10 roles
Felipe Marques work experience
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Ux Researcher
Current- Participação na estruturação da área de Research Ops, criando e implementando processos que apoiem as atividades de pesquisa de UX.- Gerenciamento das melhores práticas e ferramentas de pesquisa de UX, garantindo que o time de design tenha os melhores recursos.- Implementação do uso de inteligência artificial nas operações de pesquisa, melhorando a eficácia das análises e entendendo melhor os comportamentos dos usuários.- Organização e manutenção do repositório de insights de pesquisa, assegurando que informações valiosas estejam acessíveis e utilizáveis para decisões de negócios e design.- Condução, treinamentos e workshops para o time de design, promovendo uma cultura de pesquisa orientada por dados e centrada no usuário.- Aplicação de pesquisas qualitativas e quantitativas para coletar insights profundos sobre as experiências e necessidades dos usuários.
Jul 2024 - Present
Analista De Pesquisa De Mercado
- Desenvolvimento de pesquisas quantitativas para clientes do Mercado de Varejo;- Extração, compilação e modelagem de bases de dados para geração de insight's.- Acompanhamento de métricas do negócio e suporte para recomendações estratégicas;- Estudo, análise e elaboração de relatórios mensais sobre a evolução de métricas de satisfação e recomendação (NPS e CSAT) do cliente;- Entendimento do negócio e desenvolvimento de propostas de melhorias com base em dados;- Uso de ferramentas para compilação de dados, storytelling para relatórios de análises.- Elaboração de pesquisas Ad Hoc.
Jul 2023 - Jul 2024
Ux Researcher | Digital Innovation Analyst
Allocated to the Sompo Seguros Innovation Team | Strategy Superintendence- Facilitation of workshops with design thinking techniques and agile methodologies, in co-creation ceremonies, strategic prioritization and construction of journeys;- Creation of study presentations and reports, with compilation and analysis to translate findings into insights for stakeholders and executive board.- Trend monitoring to identify best practices and opportunities for innovative experiences.- Construction of reference material for directors' decision making, always focusing on the most appropriate Research methodologies.
Mar 2022 - May 2023
Ux Researcher Jt
- Benchmarking Search;- Qualitative and quantitative research (in-depth interviews, focus groups, polls, etc.);- Co-creative workshops;- Analysis of digital flows;- Analysis of results and creation of clear, objective and effective reports, facilitating dialogue and decision-making in the business.- ResearchOps
Jun 2021 - Feb 2022
Ux Researcher
Alocado no Time de Inovação da Sompo Seguros:- Pesquisa de tendências de mercado;- Desenvolvimento e aplicação de Workshop;- Culturalização de inovação para equipes parcerias;- Contrução de apresentações claras e concisas para diretoria executiva;- Aplicação de Design Thinking nos projetos do time.
Mar 2022 - Mar 2023
Sdr Analyst
- Analysis and improvement in business processes;- Execution of the database contacts qualification process;- Training and Onboarding of new employees in pre-sales;- Creation of workflows;- Understanding of the qualification funnel and monitoring of results, identification of improvements and results-oriented;- Understanding of CRM tools (Hubspot).
Sep 2020 - Jan 2021
Sdr Junior Analyst
- Participation in the process of constant improvement in the Sales area through the best customer success practices;- Execution of the database contacts qualification process;- Qualification and screening of contacts;- Execution and monitoring of the qualification process, based on: Identification of the needs of each prospect; Customer profile identification; Creating rapport, mirroring and managing objections;- Scheduling and transferring contacts to the sales team;- Understanding of the qualification funnel and monitoring of results, identification of improvements and results-oriented;- Understanding of CRM tools (Hubspot).
Sep 2019 - Sep 2020
Electrical Customer Service
- Analysis of customer projects, identifying their needs and challenges;- Development of projects based on identified requests and needs;- Status update and constant monitoring of the project's success until its completion.
Feb 2017 - Sep 2018
Customer Relationship Intern
- Analysis of scheduled shutdown requests in the underground network;- Service and assistance in solving external and internal customer problems;- Control of execution of services in the underground network;- Preparation of weekly charts on the demand for services on the network;- Control of services through SAP;
Jan 2015 - Dec 2015
5 education records
Felipe Marques education
Bacharelado Em Relações Internacionais
Bachelor Of Science And Humanities,, Humanities/Humanistic Studies
Ux Design - Especialização Em Experiência Do Usuário
Técnico, Eletroeletrônica
FAQ
Frequently asked questions about Felipe Marques
Quick answers generated from the profile data available on this page.
What company does Felipe Marques work for?
Felipe Marques works for Midway.
What is Felipe Marques's role at Midway?
Felipe Marques is listed as UX Researcher PL at Midway.
What is Felipe Marques's email address?
AeroLeads has found 1 work email signal at @ilegra.com for Felipe Marques at Midway.
Where is Felipe Marques based?
Felipe Marques is based in São Paulo, Brazil while working with Midway.
What companies has Felipe Marques worked for?
Felipe Marques has worked for Midway, Br Insights, Ilegra, Sompo Seguros, and Kenoby.
How can I contact Felipe Marques?
You can use AeroLeads to view verified contact signals for Felipe Marques at Midway, including work email, phone, and LinkedIn data when available.
What schools did Felipe Marques attend?
Felipe Marques holds Bacharelado Em Relações Internacionais from Federal University Of Abc - Ufabc.
What skills is Felipe Marques known for?
Felipe Marques is listed with skills including Microsoft Office, Atendimento Ao Cliente, Sap, Pesquisa, Microsoft Excel, Microsoft Word, Microsoft Powerpoint, and Autocad.
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