Senior Director Of Marketing
Lead the development of actionable insights and analytics focused on marketing optimization and the customer journey across campaigns, products and events. Optimizing results from top-down marketing mix modeling, bottom-up attribution models, and marketing and consumer insights to deliver strategic recommendations to key business stakeholders. Drive long-term, annual and seasonal marketing strategies to support the Universal Orlando guest experience. Prospecting and managing partnerships with key stakeholders to generate the necessary insights derived from business goals.