Felipe Taboada Email & Phone Number

São Paulo, Brasil

Key qualifications and responsibilities: • Responsible for the P&L of the Brazilian beverages business;• Responsible for defining the long-term growth strategy, defining investment, regional plan approvals and funding allocation;• Responsible for all routine management of the business, alignment of areas (Sales, Marketing, Operations and Finance);• Responsible for managing the partnership between PepsiCo and Ambev, routine alignments, definition of Indicators and shared investment management;• Responsible for team management, talent pipeline alignment, approval of people structure and organizational design.Main achievements: Latin American operation with the highest growth in the last 3 years, with the following results:• We have doubled the profit over the last 3 years;• Consistent market share gain in the last 3 years (gaining 20% more market share vs 2020);• Best climate assessment (OHS) in Latin America, with an overall index above 95%;• Double-digit growth in volume and revenue in the last 3 years;• Voted the best sales team (Franchises) in the world, in 2022 and 2023

São Paulo, São Paulo, Brazil

Key qualifications and responsibilities: • Responsible for the P&L of the local beverages business (Kero Coco);• Responsible for defining the business turnaround strategy, defining investments and cuts, regional plan approvals and funding contributions;• Responsible for all routine management of the business, alignment of areas (sales, marketing, operations and finance).Main achievements: Turnaround of the business from 10 consecutive years of losses to a profit of 10% (which continues to this day).• Adjustment of operational size (closing plants, structure adjustment and growth replanning);• Go-To-Market alignment, definition of customers and distributors and portfolio planning;• Adjustment of the entire Revenue Management part (product mix, price per channel/region and sustainable growth strategy);• First year of the turnaround (2018) resulting in breakeven point (drop in volume while maintaining the same revenue as the previous year);• Volume growth from 2019 onwards, maintaining the business with operating profit.

São Paulo E Região, Brasil

Key qualifications and responsibilities: • Design of activation plans, incentives for sales teams and campaigns with customers;• Management and alignment of market programs for business growth;• Responsible for transforming category strategies into activation plans for customers and the sales team;• Deployment and management of the execution in the field.

São Paulo Area, Brazil

Key qualifications and responsibilities: • Responsible for planning and defining sales strategies at MDLZ;• Definition of sales targets and remuneration indicators;• Leader of the sales forecast process and planning cycle (S&OP).

Advanced Project Management Program (Sapm), Project Management

Finished

Master’S, Chemical Engineer

Mba, Business Administration

Graduate, Food Engineer