Metyis is a global, dynamic firm that delivers cutting-edge AI & Data, Digital Commerce, Marketing, and Design solutions. With over 1000 professionals across 15 locations, the company specializes in creating long-term partnerships that drive sustainable growth. Its advisory services enable data-driven decision-making, enhancing performance and delivering real value. By empowering organizations with the tools and strategies needed to thrive, Metyis is committed to fostering continuous innovation and growth.

L-Founders, with a 30-year legacy, pioneers global loyalty concepts, collaborating with retailers to craft innovative short-term loyalty programs. Committed to pushing boundaries, they introduce cutting-edge ideas and technologies, enhancing lives and setting new standards in loyalty.Transitioned to Head of Data and Analytics (LATAM) at L-founders after its acquisition of BrandLoyalty.As the Head of Data and Analytics (LATAM), these are my responsibilities: • Lead and develop a high-performing team of data analysts, fostering a culture of collaboration and continuous improvement.• Guide and oversee the approval of strategic data projects, ensuring alignment with organization goals and regulatory compliance.• Successfully implement advanced analytics solutions, enhancing data-driven decision-making.• Lead cross-functional team in Brazil and Mexico for analytics projects across LATAM.• Train the LATAM team to design optimal projections, focusing on higher ROI for retailers and the company.• Oversee project design, ensuring data-driven projections with lower risk for the company.• Drive innovation in data and analytics processes, aligning with industry best practices.• Establish and maintain effective communication channels across LATAM teams and stakeholders.• Develop and implement data governance policies to ensure data quality and security.• Collaborate with global counterparts to share insights and contribute to overall company strategies.

BrandLoyalty excels in crafting impactful 8-20 week loyalty campaigns connecting retailers, partners, and shoppers. From strategy to execution, it transforms behavior by aligning with objectives, creating joyful, effective solutions that boost loyalty and enhance business outcomes.Projects • Led Agile transformation for Data Optimization Project, streamlining solutions, maximizing efficiency and fostering global insights adoption.• Led nine impactful campaigns with Brazilian retailers, including Carrefour, Oba and Verdemar.Key-achievement:• Managed successful design and execution of high-impact campaigns with top Brazilian retailers.• Led Agile transformation for BrandLoyalty's Data Optimize Project, optimizing efficiency globally.• Successfully delivered diverse projects spanning various business areas, including Key Account, Supply, Trade, OPS, Business Intelligence, Marketing, Finance, Sales and more.As the Head of Data Management, these were my responsibilities: • Spearhead innovation projects in Europe and Latin America, leveraging valuable data insights.• Develop dynamic loyalty solutions with digital activation and personalized offers for precise campaign control.• Launch an internal innovation channel, disseminating insights from successful Brazilian market campaigns.• Manage the Innovation & BI team, ensuring high-quality project delivery and report automation.• Lead Agile transformation for the Data Optimize Project, optimizing solutions on a global scale.• Guide project viability analysis for Innovation & BI initiatives, ensuring strategic alignment.• Design efficient project execution strategies for timely delivery of high-impact initiatives.• Craft new service verticals, aligning with dynamic market trends and consumer demands.• Fulfill demand for Data Insights & Digital solutions, ensuring stability and user trust through team coaching.• Manage partner company BuildingBlocks, fostering seamless collaboration and effective outcomes.

Projects • Meu Carrefour: Led digital loyalty launch at Carrefour, optimizing ROI by 50%. Enhanced engagement and secured key partnership.• Executed seven impactful campaigns with three of Brazil's top five food retailers by turnover—physical with Muffato, digital with Carrefour, and hybrid with Pão de Açúcar (Casino group).• Automated reports to PowerBI, ensuring efficient sharing with internal stakeholders and clients for enhanced collaboration and insights delivery.Key-achievement:• Spearheaded Carrefour's digital loyalty launch, boosting ROI and securing a key partnership.• Built the Business Intelligence & Projects team from scratch and instilled a successful work culture.• Automated dozens of reports to PowerBI for seamless sharing with internal stakeholders and clients, reducing calculation time by 40%. Enhanced focus on result analysis and insights generation.As the Data Analytics Manager, these were my responsibilities: • Serve as the Brazilian office spokesman, by presenting data insights to the global board and local stakeholders.• Establish and lead the Business Intelligence & Projects team, fostering a successful work culture.• Pioneer the first 100% digital program in Brazil in collaboration with Carrefour.• Ensure the successful design and execution of short and mid-term campaigns with top Brazilian retailers.• Coordinate the automation of reports to PowerBI for seamless sharing.• Train specialists on how to design loyalty programs for food retail.• Lead data analytics discussions with local key clients, aligning strategies with their goals.• Implement data-driven insights, enhancing decision-making for stakeholders.• Foster cross-functional collaboration, ensuring effective communication among several teams, such as Operations (Netherlands) and Supply (Brazil).

Projects • Executed 20 campaigns with top Brazilian retailers (COOP, Pão de Açúcar, Extra, Muffato), optimizing client engagement.• Designed and managed the first national campaign in partnership with Disney, ensuring successful collaboration and impactful results.• Innovated fraud analysis and mitigation methods, enhancing program integrity and safeguarding against potential risks.Key-achievement:• During our first national campaign with Disney, we achieved record plushie redemptions, surpassing any Toy chain in the country.• Innovated fraud analysis, reducing fraud to almost 0, enhancing program integrity and safeguarding against potential risks.• Managed our first Instant Loyalty Promotion with Pão de Açúcar in partnership with Jamie Oliver.As the Senior Project Manager, these were my responsibilities: • Lead viability analysis for new projects, collaborating with HQ, and presenting to clients• Redesign fraud analysis, reducing it to as low as possible, mitigating potential risks.• Designed innovative methods for calculating results and ROI, improving stakeholder presentations.• Coordinate and supervise the Business Intelligence team, ensuring prompt problem resolution.• Collaborate with the Supply team, ensuring stock availability in hundreds of stores for optimal customer experience.• Utilize SAS for stock allocation, ensuring stock in 500+ stores, considering sales predictions, individual capacity, and varied lead times.• Manage COOP account, facilitating a smooth go-live, coordinating service perspectives, and training retail managers.• Become one of the key stakeholder in major campaigns with retailers like Pão de Açúcar, Extra, COOP, and Super Muffato.• Execute 20 short and mid-term campaigns, optimizing engagement with top Brazilian retailers (COOP, Pão de Açúcar, Extra, Muffato).

Cielo: A dynamic fintech and services hub for retail, propelling markets with intelligent solutions for over 1 million users. Pioneering progress, Cielo embraces innovation, connectivity, and growth, setting businesses in motion with cutting-edge technology, efficiency, and security standards.Projects • Recreation of Cielo’s Loyalty Program for small accounts.Key-achievement:• Led Loyalty Program Recreation at Cielo, cutting costs by 30%, boosting customer satisfaction, and forming key alliances for a 40% redemption increase. Established team, managed agencies, and conducted POS research for impactful redesign and continuous improvement.Responsibilities: • Coordinate 100% of Cielo Fidelidade communications, managing seasonal campaigns, point-based actions, and performance analysis in digital marketing.• Lead the design and launch of a budget-saving loyalty platform for small retailers, contributing to cost reduction.• Establish a service hub for retailers in Cielo's loyalty app, enhancing customer support and engagement.• Enhance app attractiveness through strategic partnerships, increasing redemptions.• Conduct market research to identify consumer preferences and trends, informing targeted strategies for loyalty program enhancements.• Implement A-B testing methodologies to optimize communications and increase user engagement on the loyalty platform.

Projects • Bota Fora D&D - launched a short-term campaign, showcasing the premier Decor & Design center in Latin America.• Pilot 360 campaign with stores, banks and credit cards companies.• Academia de Astros - Managed 50+ events in collaboration with the bank Bradesco, presenting regional winners based on performance.Key-achievement:• Designed and executed the company's first 360 campaign with partners Cielo, Elo, Caixa, Banco do Brasil, and Cielo's POS-utilizing stores, overseeing a pilot in 33 cities.Responsibilities: • Lead all campaigns with Visa, ensuring strategic alignment and maximizing engagement with key stakeholders.• Manage end-to-end campaigns with Bradesco, optimizing collaboration and delivering ROI positive results.• Launch the company's inaugural 360 campaign.• Project manage campaigns for Key Account clients in collaboration with the Commercial area, optimizing client engagement • Develop and implement a new method to measure campaign results, presenting KPI briefings to senior management.• Streamline partner bank processes, cutting annual campaign analysis time by 50%, enhancing efficiency.

Selected among +14.000 applicants to be in Cielo Leadership Development program as a Trainee.Projects • Teamed up with Commercial VP to propose, approve and execute a project, restructuring the commercial department, adding new verticals.Key-achievement:• Collaborated with the Commercial VP to propose and implement a board-approved project, successfully restructuring the department with new verticals. Resulted in Commercial Managers for vertical accounts gaining market share against competitors post-implementation.Responsibilities: • Complete job rotations in 8 departments, gaining comprehensive experience in Business, Retail Sales, Key Account Sales, Marketing, Products, Finance, Data Base Marketing and Trade Marketing.• Travel to multiple states, residing in Paraná for a month, supporting Key Account negotiations and gathering data for board presentations.• Collaborate with a Commercial VP to design and present a board-approved project, successfully restructuring the Commercial department with new verticals.

The Walt Disney Company, a global entertainment leader, weaves magic through its three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From animation to theme parks, sports coverage, and television, Disney creates timeless stories connecting with audiences worldwide.While pursuing a Postgraduate Certificate in Hospitality Management at the University of Central Florida, I also had the chance to take part in an International College Program at Disney World. There, my roles included working with business operations as a Concierge at the Disney’s Caribbean Beach Resort and Disney's Art of Animation Resort, as well as fulfilling duties as a Park Greeter at Disney's Hollywood Studios.Highlights: • Effectively navigated and resolved complex guest situations from diverse cultural backgrounds in English, Spanish, and Portuguese, ensuring seamless communication and satisfaction.• Implemented strategic queue management initiatives, resulting in a 15% reduction in wait times throughout the resort, enhancing the overall guest experience and contributing to improved guest satisfaction.• Awarded 10 Disney Fanatic Cards in recognition of exceptional performance and dedication, showcasing a consistent commitment to delivering outstanding results in the international college program.Skills: • Problem Solving• Customer Analysis• Business Insights• Customer Relationship Management• Business Process Improvement

Redinteligente is a performance improvement consultancy, creator of a system that streamlines end-to-end talent acquisition processes, also structuring performance management, offering knowledge assessments, behavioral profiling (DISC methodology) and turnover analysis, fostering collaboration between teams and HR.• Supported the sales team in discussions with existing clients and prospects, enhancing relationship-building and deal success.• Developed English, Portuguese, and logic tests for candidate selection, contributing to effective talent acquisition for partner companies.• Designed tailored training modules addressing diverse company needs, optimizing Human Resources capabilities and employee development.• Produced and released evaluation charts for partner companies, offering actionable insights for performance improvement and strategic decision-making.• Conducted financial analyses of partner companies, delivering concise reports to managers for informed decision-making and strategic planning.

Siemens, a Top 10 global software giant with €77.8bn revenue in 2023, pioneers the fusion of real and digital realms. Empowering industries—transportation, buildings, grids—Siemens accelerates global digital transformation, fostering competitiveness, resilience, and sustainability.• Evaluated performance, qualifications, and ensured contract compliance, facilitating seamless management. Compiled and presented monthly reports to senior management.• Generated weekly reports on departmental sales, commodity trends, and cost reduction initiatives. Conducted impactful presentations on key figures, including revenue forecasts and budget analysis.• Worked closely with the Legal team to guarantee timely signing of target agreements. Streamlined processes, ensuring alignment with expected dates and organizational goals.