Felipe Lima Email & Phone Number

Amsterdam, NH, NL

Amsterdam, North Holland, Netherlands

Metyis is a global, dynamic firm that delivers cutting-edge AI & Data, Digital Commerce, Marketing, and Design solutions. With over 1000 professionals across 15 locations, the company specializes in creating long-term partnerships that drive sustainable growth. Its advisory services enable data-driven decision-making, enhancing performance and delivering.

São Paulo, Brazil

• L-Founders, with a 30-year legacy, pioneers global loyalty concepts, collaborating with retailers to craft innovative short-term loyalty programs. Committed to pushing boundaries, they introduce cutting-edge ideas and.
• Lead and develop a high-performing team of data analysts, fostering a culture of collaboration and continuous improvement.
• Guide and oversee the approval of strategic data projects, ensuring alignment with organization goals and regulatory compliance.
• Successfully implement advanced analytics solutions, enhancing data-driven decision-making.
• Lead cross-functional team in Brazil and Mexico for analytics projects across LATAM.
• Train the LATAM team to design optimal projections, focusing on higher ROI for retailers and the company.

São Paulo, Brazil

• BrandLoyalty excels in crafting impactful 8-20 week loyalty campaigns connecting retailers, partners, and shoppers. From strategy to execution, it transforms behavior by aligning with objectives, creating joyful.
• Led Agile transformation for Data Optimization Project, streamlining solutions, maximizing efficiency and fostering global insights adoption.
• Led nine impactful campaigns with Brazilian retailers, including Carrefour, Oba and Verdemar.Key-achievement:
• Managed successful design and execution of high-impact campaigns with top Brazilian retailers.
• Led Agile transformation for BrandLoyalty's Data Optimize Project, optimizing efficiency globally.
• Successfully delivered diverse projects spanning various business areas, including Key Account, Supply, Trade, OPS, Business Intelligence, Marketing, Finance, Sales and more.As the Head of Data Management, these were.

São Paulo, Brazil

• Projects
• Meu Carrefour: Led digital loyalty launch at Carrefour, optimizing ROI by 50%. Enhanced engagement and secured key partnership.
• Executed seven impactful campaigns with three of Brazil's top five food retailers by turnover—physical with Muffato, digital with Carrefour, and hybrid with Pão de Açúcar (Casino group).
• Automated reports to PowerBI, ensuring efficient sharing with internal stakeholders and clients for enhanced collaboration and insights delivery.Key-achievement:
• Spearheaded Carrefour's digital loyalty launch, boosting ROI and securing a key partnership.
• Built the Business Intelligence & Projects team from scratch and instilled a successful work culture.

São Paulo, Brazil

• Projects
• Executed 20 campaigns with top Brazilian retailers (COOP, Pão de Açúcar, Extra, Muffato), optimizing client engagement.
• Designed and managed the first national campaign in partnership with Disney, ensuring successful collaboration and impactful results.
• Innovated fraud analysis and mitigation methods, enhancing program integrity and safeguarding against potential risks.Key-achievement:
• During our first national campaign with Disney, we achieved record plushie redemptions, surpassing any Toy chain in the country.
• Innovated fraud analysis, reducing fraud to almost 0, enhancing program integrity and safeguarding against potential risks.

São Paulo Area, Brazil

• Cielo: A dynamic fintech and services hub for retail, propelling markets with intelligent solutions for over 1 million users. Pioneering progress, Cielo embraces innovation, connectivity, and growth, setting businesses.
• Recreation of Cielo’s Loyalty Program for small accounts.Key-achievement:
• Led Loyalty Program Recreation at Cielo, cutting costs by 30%, boosting customer satisfaction, and forming key alliances for a 40% redemption increase. Established team, managed agencies, and conducted POS research for.
• Coordinate 100% of Cielo Fidelidade communications, managing seasonal campaigns, point-based actions, and performance analysis in digital marketing.
• Lead the design and launch of a budget-saving loyalty platform for small retailers, contributing to cost reduction.
• Establish a service hub for retailers in Cielo's loyalty app, enhancing customer support and engagement.

São Paulo Area, Brazil

• Projects
• Bota Fora D&D - launched a short-term campaign, showcasing the premier Decor & Design center in Latin America.
• Pilot 360 campaign with stores, banks and credit cards companies.
• Academia de Astros - Managed 50+ events in collaboration with the bank Bradesco, presenting regional winners based on performance.Key-achievement:
• Designed and executed the company's first 360 campaign with partners Cielo, Elo, Caixa, Banco do Brasil, and Cielo's POS-utilizing stores, overseeing a pilot in 33 cities.Responsibilities:
• Lead all campaigns with Visa, ensuring strategic alignment and maximizing engagement with key stakeholders.

São Paulo E Região, Brasil

• Selected among +14.000 applicants to be in Cielo Leadership Development program as a Trainee.Projects
• Teamed up with Commercial VP to propose, approve and execute a project, restructuring the commercial department, adding new verticals.Key-achievement:
• Collaborated with the Commercial VP to propose and implement a board-approved project, successfully restructuring the department with new verticals. Resulted in Commercial Managers for vertical accounts gaining market.
• Complete job rotations in 8 departments, gaining comprehensive experience in Business, Retail Sales, Key Account Sales, Marketing, Products, Finance, Data Base Marketing and Trade Marketing.
• Travel to multiple states, residing in Paraná for a month, supporting Key Account negotiations and gathering data for board presentations.
• Collaborate with a Commercial VP to design and present a board-approved project, successfully restructuring the Commercial department with new verticals.

Orlando

• The Walt Disney Company, a global entertainment leader, weaves magic through its three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From animation to theme parks, sports coverage, and.
• Effectively navigated and resolved complex guest situations from diverse cultural backgrounds in English, Spanish, and Portuguese, ensuring seamless communication and satisfaction.
• Implemented strategic queue management initiatives, resulting in a 15% reduction in wait times throughout the resort, enhancing the overall guest experience and contributing to improved guest satisfaction.
• Awarded 10 Disney Fanatic Cards in recognition of exceptional performance and dedication, showcasing a consistent commitment to delivering outstanding results in the international college program.Skills:
• Problem Solving
• Customer Analysis

Campinas E Região, Brasil

• Redinteligente is a performance improvement consultancy, creator of a system that streamlines end-to-end talent acquisition processes, also structuring performance management, offering knowledge assessments, behavioral.
• Supported the sales team in discussions with existing clients and prospects, enhancing relationship-building and deal success.
• Developed English, Portuguese, and logic tests for candidate selection, contributing to effective talent acquisition for partner companies.
• Designed tailored training modules addressing diverse company needs, optimizing Human Resources capabilities and employee development.
• Produced and released evaluation charts for partner companies, offering actionable insights for performance improvement and strategic decision-making.
• Conducted financial analyses of partner companies, delivering concise reports to managers for informed decision-making and strategic planning.

São Paulo, Brazil

• Siemens, a Top 10 global software giant with €77.8bn revenue in 2023, pioneers the fusion of real and digital realms. Empowering industries—transportation, buildings, grids—Siemens accelerates global digital.
• Evaluated performance, qualifications, and ensured contract compliance, facilitating seamless management. Compiled and presented monthly reports to senior management.
• Generated weekly reports on departmental sales, commodity trends, and cost reduction initiatives. Conducted impactful presentations on key figures, including revenue forecasts and budget analysis.
• Worked closely with the Legal team to guarantee timely signing of target agreements. Streamlined processes, ensuring alignment with expected dates and organizational goals.

Master'S Degree, Marketing/Marketing Management, General

Insper University, founded in 1987, is one of only two Brazilian institutions accredited by AACSB, the leading global accreditor of.

Master'S Degree, Hospitality Administration/Management

University of Central Florida was founded in 1963, excelling particularly in computer science, business and hospitality management. In is.

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services

FACAMP is a privately-owned college founded in 2000 where I obtained a Bachelor's degree in Business Administration. Notably, FACAMP is.