Felipe Reis Email & Phone Number

São Paulo, Brazil

Aveiro, Portugal

Lisboa, Portugal

• At Worten, my primary objective was to revolutionize how we developed and enhanced internal applications by introducing a data-driven approach. I spearheaded the integration of platforms like Microsoft Clarity, Hotjar.
• In addition, I actively participate in the development and documentation of the Design System to ensure consistency and improvement of the design of internal products within the company.

São Paulo, Brasil

• Support in the Design System development;
• Development & deployment of Interfaces.

São Paulo, Brasil

• Responsible for developing digital strategies focused on CRM; Study, immersion & analysis of KPI's for decision making in the campaigns of the brands of the Stellantis group.
• Data analysis in Analytics to create and structure new user journeys;
• Studies of current journeys seeking improvements in sales funnels;
• Sales funnel diagnostics to feed possible user surveys for usability improvements.

São Paulo E Região, Brasil

• Development of digital and CRM campaigns, SEO and Paid Media strategies, UX analysis, A/B testing, definition of new actions, customer portfolio and development and presentation of reports.
• Acting in the hotel industry with the largest resorts in the market (Aviva - Algar FLC).
• Acting in the retail and aviation industry (B2W, Azul, HP)

São Paulo, São Paulo, Brazil

São Paulo Area, Brazil

São Paulo, São Paulo

• Support in the routine of the sector organizing events in Latin America.
• Translations and adaptation of content for national campaigns.

São Paulo E Região, Brasil

• Analysis of metrics in Google Analytics and Facebook in order to seek improvements in user journey and sales funnel and user experience services (Cinemark, Bunge Group, Vivo, Magazine Luiza Group)
• Content scheduling and social media curation for the agency's clients.
• Meetings to align strategies and support writers in content production.

Osasco - SP

• Creation and development of content and internal communications.
• Social network interaction and monitoring.
• Brand strategy development.
• Structuring the marketing strategy for launching new products and services on the market.
• Planning and execution of advertising activities, visual identity, digital media.

Ux Design

Social Communication, Advertising, Advertising

Bachelor of Social Communication with emphasis on Advertising, concluded in June 2019.