Felipe Saenz Email & Phone Number

Bogotá, Bogota, CO

Bogota, D.C., Capital District, Colombia

Bogotá D.C. Area, Colombia

• DentsplySirona is the world leader in the dentistry industry (consumables and equipment) with annual sales of U$ 4B.Selected to lead Dentsply Sirona Latam operating companies as the Managing Director of the consumables.
• Achieved the largest percentage growth of any sub-region worldwide three consecutive years in a row.
• Reengineered the company vision and strategic business plan to fuel growth by building, repositioning, and launching a market relevant portfolio for the Latam region.
• Drove a new strategic focus to move the business from a distribution-based model to a consumption-based model to deliver long term sustainable high growth.
• Developed and implemented the Go-To-Market Strategy for Latam, which was selected for presentation to the Board and ultimately chosen as the benchmark strategy for the EOC (Economic Opportunity countries) market.
• Surpassed volume objectives and financial KPI´s: volume above budget by 17%; gross margin in excess of 8%; EBITDA in excess of 10%.

Colombia

• Appointed to lead the world leader luxury brand in Colombia with full P&L responsibility.Achievements
• Positioned Cartier as the number one Luxury Brand in terms of sales and brand awareness.
• Built the largest Boutique of Latin America which drove Cartier to its highest ever brand share.
• Successfully developed and executed the strategy to boost sunglass sales making Colombia the number one sunglass market for Cartier in Latam.
• Developed and implemented the retail strategy in Colombia achieving an increase in sales of 12% and financial KPI´s in excess of 10 %.

Colombia

• Strategic and commercial business leader for Latam North comprising Colombia, Venezuela, Central America, and Caribbean. Responsible for driving market share, revenue, and profit growth with annual sales of $120M USD..
• Created the winning business model that enabled strong execution in the markets and delivered strong top and bottom-line growth on the unlocked phone business.
• Developed and implemented the retail strategy in Colombia, Central America, and Caribbean region, selling to more than 30 top retail accounts across the region.
• Surpassed volume objectives and financial KPI´s: achieved 10% of region sales volume growth with gross margin in excess of 20%.

• Developed the trade-marketing strategy for BAT Colombia, setting the guidelines and framework for each channel plan: Convenience, Grocery, Horeca, and small format. Leveraged knowledge of consumer behavior to.
• Led the brands to record high market share in the three focus channels: Grocery 40%, Horeca 30%, and Convenience 37%, therefore competing vigorously in all three channels in the high-margin premium and international.
• Successfully implemented the Effective Market Focus methodology surpassing volume objectives by 5%, market share by 4%, and profitability by 5%.

Master In Business Administration - Mba, Master In Business Administration - Mba, Mba

Executive Masters In Finance And International Business, Finance And International Business, Executive Masters

Executive Masters In Strategic Marketing, Marketing, Executive Masters

Bachelor, Engineer - Insustrial

Education record

Education record

Education record