Creation, launch, and management of multidimensional and long-term partnerships that generate mutual revenue for the company and partners, ensuring customer success.Establish deep relationships with partners at all levels of the organization, serving as the main point of contact for the partnership.Create executive alignment and commitment with key partnership goals and strategic initiatives, maintaining access and influence with key leadership contacts.Provide feedback to channel peers and leadership regarding market intelligence, competition, knowledge gaps, and other valuable information obtained through work with partners.Development of business opportunities by promoting brand recognition and experience.Implementation of a data-driven approach to measure and refine tasks and actions relevant to the area.

Development and execution of responsible strategies to attract and continuously improve engagement and loyalty of the installed base for customer retention.Analysis and development of projects, requirements gathering, process mapping, and data modeling, aiming to study and implement systems according to business rules.Execute and deploy projects on digital service platforms to deliver and ensure the best technical solution for the commercial operation of services, meeting the needs of business areas.Monitoring, reporting, and execution of activities.Preparation of design, specification, testing, and implementation of projects.Proficiency in handling issues and enforcing deadlines/results from the requested areas.

Alignment with new technologies and appropriate engagement discourse on concepts and current trends.Support to the sales force, providing information about the application of our products and markets.Contribution to the commercial development and business expansion of the company through active client management.Ensure that commercial and managerial KPIs are achieved through daily activities such as calls and contacts, virtual visits, proposal preparation, and process management.Offer technical and strategic solutions in a consultative manner, building trust relationships and bringing sustainable business.Maintain updated records, analyze performance and results reports, generating data for decision-making and/or constructing action plans to achieve the business's strategic objectives.

Creation, launch, and management of multidimensional and long-term partnerships that generate mutual revenue for the company and partners, ensuring customer success.Establish deep relationships with partners at all levels of the organization, serving as the main point of contact for the partnership.Create executive alignment and commitment with key partnership goals and strategic initiatives, maintaining access and influence with key leadership contacts.Provide feedback to channel peers and leadership regarding market intelligence, competition, knowledge gaps, and other valuable information obtained through work with partners.Creation and maintenance of strategic partnerships, managing and expanding the network of operations.Development of business opportunities by promoting brand recognition and experience.Implementation of a data-driven approach to measure and refine tasks and actions relevant to the area.

Client relationship management; needs assessment, proposal development for improvements, solution strategies, follow-up, and action plans to achieve better results.Account management and support through multiple channels: Skype, email, phone, in-person meetings.Monitoring of indicators and goals; MRR, Churn, NPS for service, Up and Cross-sell.Strategic planning and follow-up for new accounts, providing consultancy on the platform and suggesting solutions that enhance the customer experience.Development of internal and external relationships with key stakeholders (commercial, products, developers, support, finance).Management of a client portfolio with a consultative and proactive approach, proposing creative applications to ensure maximum utilization of our solutions and customer satisfaction.Personalized service; conducting pilot projects, consultancy, training, and assistance with HR processes using Profiler.Study and execution of the contact qualification process from the database, generating business opportunities, qualifying, and screening contacts.Lead qualification and opportunity generation for the sales team, directing service to solve the client’s challenges and pain points.Identification of each prospect's needs and client profiles, creating rapport, mirroring, and managing objections.Updating and understanding CRM tools to ensure goal attainment.Monitoring results and identifying improvements.Ensuring a "premium" experience for clients using our services.

Generation of opportunities and business development.Strengthening of existing commercial relationships by discussing needs with current clients and sharing product offerings.Qualification of sales leads (inbound/outbound) through various service channels.Initial approach, connection.

Client relationship management, needs assessment through contacts to maintain the portfolio, ensuring loyalty and good results for the organization.Administrative role in sales and post-sales: identification and analysis of potential process failures, passing them on to responsible parties for adjustment, ensuring credibility and appropriate products for the client.Development of internal procedures, optimization of routines, and standardization of processes, promoting an improved work environment and reducing operational costs.Development of new products: coordination of workflows and projects from the initial idea to launch, with a strong interface with R&D, production, packaging, trade marketing, and commercial areas.Negotiation with clients and suppliers: identification and attraction of new partners, customizing the product portfolio, generating more assertive sales.Market and business mapping (prices, potential, and trends), monitoring and analysis of the competition through attractive negotiations, achieving greater competitiveness and customer satisfaction.Relationship marketing: implementation of actions for customer retention, focused on opinion leaders and networking, contributing to brand diffusion and demand generation.

Monitoring of strategic planning, presentation of indicators, follow-up, and optimization of administrative and operational routines, reducing costs and refining data for the creation of the management dashboard.Participation in internal audit processes, supervision of routines in accordance with organizational standards, ensuring the integrity of accounting data.Training and development of the team, identifying the need for professional training and monitoring performance evaluations, resulting in a more qualified and productive team.Supervision of teams, monitoring goal achievement, activity quality, and providing feedback, improving the work environment and interaction among employees, resulting in better communication between departments, customer satisfaction, and company results.Management of the collections team, monitoring the delinquent accounts portfolio, achieving credit recovery with an emphasis on targets.

Execution of financial routines, accounts receivable, balance inquiries, bank reconciliations, credit and collections, statement verification, and system updates.Updating the SAP system, converting and posting bank statements, executing links, handling extension of payment terms, preparing management reports to ensure data reliability.Interface with sales and logistics departments, ensuring timely invoicing after merchandise delivery confirmation.Preparation and presentation of management reports, calculation and analysis of company results for client accountability.

Feasibility analysis of investment, verifying processes related to the financial investment of the State of Minas Gerais in research related to scientific growth and development.

Preparation of purchasing control spreadsheets, processing material acquisition processes, sending proposals/requests to suppliers, and compiling information related to the company's inventory.

There was the exciting opportunity to venture and create a company; Conforto Indústria e Comércio. Alongside two partners, we founded a company specialized in manufacturing and selling products for pet shops.It was a new and challenging scenario, involving various aspects of participation, problem-solving, and addressing typical demands of a company starting from scratch. I can say it worked out well and was an excellent work and life experience.