João Felipe Cruz Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

São Paulo, Brazil

As an Ads Quality Specialist, I played a vital role in analyzing and ensuring the quality of ads in the Brazilian market and Spanish-speaking markets in Latin America, maintaining an accuracy rate of over 98% in evaluating and inspecting ads. Served as an Internal Quality Auditor, ensuring consistent compliance and quality of ads in these regions. - Development and Maintenance of Quality Standards: I actively contribute to the development of quality inspection standards, continuously driving and optimizing process and system platforms. Maintained an accuracy rate of over 98% in evaluating and inspecting content and advertisements on the platform, ensuring compliance with established quality standards.- Data Analysis: I identified trends and areas for improvement, in addition to preparing reports, contributing to improving the effectiveness of operations. Analyzed large sets of data, seeking insights into opportunities and developing action plans for key stakeholders.- Quality Audits and Moderation: I worked on carrying out quality audits and moderating calibration sessions with internal and outsourced teams. I actively worked on aligning, enforcing, and understanding ad policies across different Spanish-speaking regions in Latin America, ensuring consistent compliance and quality. Conducted thorough reviews and provided feedback to development Vendor teams to ensure high-quality moderation.- Interdepartmental Collaboration: Participated in multiple projects in close collaboration with Risk, PNP, RIM, Adex and ECC Global, contributing to the overall security and integrity of the platform.

As a Freelance Brand Strategy and Marketing Specialist, I played a pivotal role in crafting digital and business strategies, providing consultancy services, and delivering lectures to communication agencies. My diverse experience encompasses art direction and the management of comprehensive projects in areas such as project management, brand positioning, copywriting, paid traffic, and market research, with a strong emphasis on logo development, visual identities, and branding.- Brand and Visual Identity Management: As a Brand Manager, I spearheaded the conception and execution of branding strategies, including the creation of consistent logos and visual identities for a wide range of clients.- Digital and Business Strategies: I developed and implemented digital strategies to enhance clients' online presence and business outcomes.- Consultancy and Lectures: Beyond conventional responsibilities, I functioned as a consultant, sharing insights through lectures to communication agencies, contributing to the industry's growth.- Copywriting and Paid Traffic: I crafted persuasive and effective content while optimizing paid traffic to bolster online visibility and engagement.- Market Research: I conducted comprehensive market analyses to steer strategies, identify opportunities, and cater to the needs of target audiences.

Dourados, Brazil

I worked as a Brand Manager, and in addition to the basic responsibilities associated with the role, I also:- Team Manager: I was responsible for training, evaluating, and supervising the team's activities.- Project Management: I worked closely with the team to plan and execute advertising campaigns, social media initiatives, and graphic materials for client presentations, aiming to maintain high standards and quality in all services provided by the company.- VIP Client Relations: I handled pre-approval of projects, prepared and presented campaign results analysis reports, managed traffic, and other materials.Key Achievements: I achieved an 80% increase in the number of clients served and a more than 60% increase in client portfolio retention.

Dourados, Mato Grosso Do Sul, Brazil

As a Commercial and Customer Service Manager in the hospitality industry, I set commercial goals, service standards, and oversaw team management. I also led marketing planning initiatives and delivered strategic reports to the board.- Commercial Management: I was responsible for defining and monitoring commercial goals, including pricing strategies, promotions, and strategic partnerships that drove increased guest retention and repeat business.- Marketing Planning: I developed and implemented effective marketing plans, identifying market opportunities and positioning strategies to maximize the hotel's visibility and achieve commercial objectives.- VIP Customer Service: I maintained a high standard of service for VIP customers, ensuring an exceptional experience that resulted in guest loyalty and satisfaction.- Team Management and Service Standards: Leading the team, I established service standards and supervised training to ensure consistent service quality that met customer expectations.- Reports and Presentations: I prepared performance metric reports and corrective action plans for the board, contributing to strategic decision-making.- Bar and Event Center Opening: I successfully led the opening of the hotel's bar and event center, establishing goals, pricing policies, service standards, and commercial partnerships that drove business growth.

Dourados, Mato Grosso Do Sul, Brazil

As a Financial Manager, I provided leadership in both human and financial resource management. This encompassed setting and monitoring commercial goals, budget planning, cost control, and crafting reports for the board.- Human Resource Management: I led human resource management strategies, including recruitment, team development, and personnel policy implementation, optimizing organizational performance.- Establishment and Monitoring of Commercial Goals: I set clear commercial objectives and tracked progress, implementing strategies to enhance commercial performance.- Financial Resource Management: I planned and oversaw the company's financial activities, establishing financial resource management policies to ensure efficiency and financial sustainability.- Budget Planning and Financial Analysis: I crafted budget plans, conducted financial feasibility studies, and managed costs and revenues to optimize the utilization of financial resources.- Accounts Payable and Receivable Control: I supervised accounts payable and receivable management, ensuring effective reconciliation of payments and bank deposits.- Report Compilation: I developed reports and parameters to oversee activities and evaluate results achieved by the company, providing valuable insights for strategic decision-making.

Branding I, Branding

Sketching For Designers, Visual Design

Course focused on creation, exploration and representation of Ideas and illustrations, compositions, atmosphere and architecture, colors.

Figma, Visual Design

Study of the Figma tool to create interfaces, interactive prototypes, presentations and exploration of the main design methodologies.

Comunicação Social - Publicidade E Marketing, Marketing

Information Systems, Computer Programming/Programmer, General