Felipe Barbosa Santos Email & Phone Number

Minas Brasil, Belo Horizonte, Minas Gerais, Brasil

Trabalhando diretamente com o Sicoob, uma das maiores redes de cooperativas financeiras do Brasil, tenho a oportunidade de planejar e executar estratégias de gestão da marca, posicionamento institucional e de produtos e serviços, criar campanhas publicitárias e promocionais impactantes, atuar no processo de atendimento das demandas dos públicos internos e externo, criação e divulgação de campanhas publicitárias e promocionais e acompanhamento de processos relacionados com a marca, além de monitorar e otimizar resultados em diversas plataformas digitais como Google Ads e Facebook/Instagram Ads. Outro ponto central será o desenvolvimento de um diálogo alinhado com os públicos internos e externos, buscando sempre aprimorar as campanhas de comunicação e contribuir para o crescimento das cooperativas filiadas, através de projetos consistentes e bem fundamentados.Esse papel me desafiou a encontrar maneiras inovadoras de fortalecer o reconhecimento da marca Sicoob, sempre garantindo a integridade de sua comunicação e alinhamento com os valores do cooperativismo.A Cecremge desempenha um papel vital no apoio às suas cooperativas filiadas, representando seus interesses, orientando suas operações e incentivando o crescimento com base em princípios cooperativos. Fazer parte dessa equipe, que aposta em inovação e capacitação contínua, tem sido essencial para meu desenvolvimento profissional e para o fortalecimento da visão de excelência do sistema cooperativo.Estou empolgado por contribuir com essa missão e colaborar para o sucesso das cooperativas filiadas, promovendo um impacto positivo no sistema financeiro e na sociedade.

Brazil

Inventário is a creativity studio focused on Arts, Design, and Communication. For 6 years, I served as a multidisciplinary creative, art director, and graphic designer, contributing to the development of standout and innovative projects that amplified the potential of various brands and companies. My journey at Inventário was characterized by a diversity of projects and responsibilities. From creating logos, visual identities, and brand books to crafting online and offline campaigns, eBook layouts, video editing, image retouching, and website and landing page development. I leveraged my strong skills in Adobe programs, notably Illustrator, Photoshop, LightRoom, InDesign, and Premiere Pro, to breathe life into the innovative ideas and concepts each project demanded. Beyond technical design and communication skills, my experience at Inventário allowed me to develop and refine fundamental behavioral skills such as responsibility, commitment, flexibility, initiative, open-mindedness, and creativity. I learned the importance of teamwork, listening to and understanding clients' needs, and continuously seeking creative and effective solutions to achieve proposed goals. During this period, I had the opportunity to work on challenging and rewarding projects, contributing to the success and growth of brands, products, packaging, editorials, and strategic projects. Each project was an opportunity to learn, grow, and apply my knowledge and passion for design in an impactful and meaningful way. My journey at Inventário Criativo was marked by continuous learning, professional growth, and the satisfaction of contributing to the creation of brands and projects with personality and relevance in the market. These learnings are valuable and continue to positively influence my career and development as a graphic designer and art director.

Brazil

CoolHow is a creative lab that gathers high-performance talents around challenges to agilely create learning experiences and solutions that respond to business, societal, and environmental transformations. Over the past two years, I collaborated with companies such as Netflix, Natura Ekos, Unimed BH, Sebrae, XP, Dexco, Unicef, Sebrae Play, NOSSAS, among others.In the Content department, we provide repertoire and inspiration for people and businesses through corporate learning programs with the mission of developing more interesting, meaningful, exciting, and inspiring knowledge and professional development materials.There, I coordinated demands related to content creation and strategies, conducting market and trend research to guide the team in developing content aligned with each client's objectives, seeking innovation and differentiation.It was also my responsibility to analyze reports and metrics of created strategies to measure results or identify needs for change; oversee the team to ensure they keep files and other work-related information updated; hold meetings with the Design and Creation team, Copywriters, Image, and Video to present new ideas and online and offline strategies; provide constructive feedback and training to improve individual and collective performance; address strategic issues with clients and stakeholders; motivate, guide, and supervise the team in their daily routine; and support all company teams: learning experience design, project, research, production, welcome and psychological support, finance, and IT.As a manager, it was part of my routine to have a systemic view of the agency and processes; propose improvements and implement new platforms and facilitators; be a support and reference for the client; coordinate schedules and deadlines to ensure timely project delivery.

Brazil

I had the honor of being part of the Escolha Sua Vida team, Brazil's largest coaching and personal development program, led by renowned coach Paula Abreu. Over three years, I immersed myself in a universe of transformation and growth, actively contributing to the brand's expansion and consolidation.As a graphic designer, I was responsible for creating and refreshing the visual identity of Escolha Sua Vida's programs, courses, and projects. Additionally, I developed digital books, e-books, worksheet layouts, infographics, custom illustrations, and edited photos and videos for campaigns and product promotion.My work also extended to creating content for social media platforms, including Instagram, Facebook, YouTube, and LinkedIn, as well as for Escolha Sua Vida's communities, website, email marketing, and visual communication for events, such as stages, badges, certificates, backdrops, and general signage. I had the opportunity to design products for the brand, such as planners, agendas, shirts, mugs, water bottles, and playing cards.This experience was enriching in several aspects. I learned the importance of aligning visual creativity with the program's objectives and values, and how effective communication can drive engagement and have a positive impact on people's lives. Moreover, working alongside Paula Abreu and her inspiring team provided me with valuable insights into the coaching and personal development universe.

Brazil

For four enriching years, I had the privilege of being part of the Amadoria team, an innovative company that promotes learning experiences, art, and connection. From the outset, I witnessed and actively participated in the brand's growth and consolidation, making a significant contribution to its upward trajectory.As a graphic designer and communication analyst, I was responsible for various fronts, from managing branding and creating visual identities to internal and external communication. I developed graphic pieces for social media, managed visual identity at public and corporate events, and was responsible for writing campaign texts and captions, always aligned with the company's values and objectives.This experience also allowed me to monitor brand perception, define actions to change and/or reinforce positioning, manage visual, verbal, and sensory identity for different audiences at various events – both public events inside and outside the venue, as well as corporate events for companies and organizations.In addition to technical skills in design and communication, my time at Amadoria enabled me to develop and enhance essential behavioral skills such as proactivity, creativity, self-responsibility, commitment, empathy, and business acumen. I learned the importance of care, good humor, and positive energy in the workplace, and valued flexibility and analytical and holistic problem-solving.My journey at Amadoria was marked by continuous learning, professional growth, and the opportunity to contribute to a greater cause, promoting collaborative culture and the personal and professional development of individuals. These learnings are invaluable and continue to positively influence my career and development as a graphic designer and communication professional.

Brazil

Founded in 2001, BeloDente operates in the dental plan market and stands out nationally for its dedication to customer service. The company serves over 350,000 beneficiaries from approximately 10,000 client companies across the country.There, I was responsible for creating and developing graphic projects, designing and editing offline media, developing visual arts for internal marketing actions, image editing, planning and executing promotional and institutional campaigns, conducting market analysis and sales statistics, among other activities. Additionally, I actively participated in updating and monitoring the website, developing promotional actions, copywriting, and internal communication for the company.This experience allowed me to develop and enhance essential skills in graphic design, marketing, and communication. I learned the importance of teamwork, understanding and meeting client needs, and seeking creative and effective solutions to achieve proposed objectives. I also gained practical knowledge in sales statistics, market research, campaign planning, and customer loyalty.During this brief period, I was able to contribute significantly to BeloDente's success, helping to strengthen its market presence and consolidate its reputation as a company committed to excellence and customer satisfaction. Each project and challenge faced were opportunities for learning and professional growth, which continue to positively influence my career and development as a graphic designer and marketing professional.

Brazil

FRS Service for Renovation and Maintenance of Works marked my career transition, where I ventured into other universes beyond International Relations and was able to develop new competencies, skills, and push myself out of my comfort zone. There, I worked as an administrative assistant, performing crucial roles that contributed to the smooth operation and sustainable growth of the company.In the Human Resources area, I actively participated in the recruitment and selection process, as well as being involved in employee training and development. I had the opportunity to closely monitor safety training and certifications, ensuring that the team was adequately trained and aligned with the company's quality and safety standards, as well as those required by the construction industry market.In terms of logistics, I was responsible for checking and entering state and national invoices, preparing managerial reports, and verifying inventory, ensuring they were aligned with released orders and met customer demands efficiently and organized.This experience provided significant professional growth, allowing me to develop and enhance essential skills in administrative management, Human Resources, and logistics. I learned the importance of working with precision, attention to detail, and organization, ensuring that all processes were executed efficiently and excellently.Moreover, the opportunity to work in different areas of the company provided me with a comprehensive and integrated view of the business, contributing to the development of a multidisciplinary and proactive approach in solving challenges and identifying improvement opportunities.

Brazil

ChildFund Brazil is an organization with over 55 years of history dedicated to helping children, adolescents, and young people grow up healthy, educated, and protected. Its mission to transform lives and communities aligned perfectly with my personal and professional values, making my experience with this organization deeply rewarding and enriching.At ChildFund Brazil, I worked as a Resource Mobilizer in a strategic intervention conducted within Shopping Cidade in Belo Horizonte. My main responsibilities were to create a photo and art exhibition from the perspective of the children from the Fund, approach people, present the organization's social projects, and engage potential sponsors and donors. This role required effective communication skills, empathy, persuasion, and a deep understanding of the values and positive impacts of ChildFund Brazil's projects.During my tenure, I experienced the importance of resource mobilization work for the success and continuity of the organization's social projects. This experience also provided me with significant growth in skills such as active listening, negotiation, and relationship management. I learned the importance of listening to people's stories and needs, building a relationship of trust and engagement that facilitated the donation and partnership process.

Brazil

One of my earliest professional achievements - and one I am very proud of - was serving as an Undergraduate Research Scholar at Fapemig, contributing significantly to scientific research development in the International Relations course at PUC-MG. This opportunity was a significant milestone in my academic and professional journey, providing an enriching environment for deepening knowledge and honing essential skills in research and critical analysis.During my tenure at Fapemig, I had the opportunity to develop and refine my academic writing and critical analysis skills, providing me with a solid foundation in research methodology and scientific communication. I delved into studies relevant to my research area, contributing to the production of quality scientific knowledge and academic relevance.One of the most rewarding experiences was presenting my thesis at seminars and symposia, where I could share my findings, receive constructive feedback, and interact with other researchers and professionals in the field. Additionally, I had the honor of having one of my works published in scientific journals, enhancing the impact and visibility of my academic work.

Brazil

Throughout my professional journey, I had the incredible opportunity to work as a merchandising salesperson for luxury products at the renowned Cirque du Soleil, during the Varekai and Corteo shows in Belo Horizonte. This experience was an immersion into a world of exceptional creativity, art, and performance.Working at Cirque du Soleil provided me with unique insights into the importance of customer service in a high-level entertainment environment. I was responsible for presenting and selling exclusive products, crafted to reflect the magic and quality that are trademarks of the company, handling product replacements, providing customer support, and managing inventory and warehouses. Additionally, interacting with a diverse and passionate audience for the arts expanded my communication skills and adaptability.This experience also taught me to value the importance of teamwork and collaboration. At Cirque du Soleil, each member plays a crucial role in the success of the show, teaching me the significance of aligning with the team's objectives and contributing proactively to achieve exceptional results.

Brazil

I had the opportunity to work and learn as an administrative assistant at Contabilidade Wolf, a traditional company in the accounting sector known for its commitment to clients. In this role, I was able to develop and refine various skills and knowledge essential for administrative and accounting management, contributing significantly to the company's operational efficiency.While there, I was responsible for assisting in the preparation of balance sheets, expense classification, and document registration, ensuring the accuracy and compliance of accounting information. Additionally, I performed checks on withheld taxes, account analysis, fiscal closing entries, and executed receipt cancellations, demonstrating attention to detail and a commitment to the quality of services provided.One of my most rewarding responsibilities was client interaction, where I could apply my interpersonal skills and communication ability to understand their needs, clarify doubts, and provide personalized support, thereby strengthening the company's relationship with its clients and contributing to their satisfaction and loyalty.I also organized client folders and files, ensuring easy retrieval and secure storage of important information, and performed other essential administrative tasks for the company's efficient operation.With this experience at Contabilidade Wolf, I learned the importance of organization, precision, care, and attention to detail in the workplace, as well as the value of teamwork and commitment to excellence in service delivery.

Brazil

I served as a monitor for the Health in Schools Program (PSE) for the Belo Horizonte City Hall, accompanying over 400 children and pre-adolescents from Levindo Lopes Municipal School (East region) to health clinics, dental clinics, and psychological services for screenings and follow-ups. I developed health awareness and prevention activities, as well as internal campaigns on hygiene and nutrition for the school community.This experience provided me with a deep understanding of the health needs of these young individuals and the importance of an integrated approach between education and health for their healthy and harmonious development.Additionally, I designed and implemented health awareness and prevention activities, addressing topics relevant to the age group served and promoting healthy habits and balanced lifestyles. I also conducted internal campaigns on hygiene and nutrition for the school community, aiming to raise awareness among students, teachers, and families about the importance of personal hygiene and balanced nutrition for health promotion and disease prevention.This experience was very impactful in my professional life, allowing me to develop skills in public health project planning, teamwork, and community engagement, enabling me to make a difference in the lives of so many families.

Brazil

IBGE 2010 Temporary Hiring for the Brazilian Demographic Census.For several months, I had the opportunity to contribute to the collection of essential data for understanding and planning the Brazilian demographic landscape. In this role, I traveled through the eastern region of Belo Horizonte, visiting hundreds of households and commercial establishments to conduct interviews and gather detailed information about the local population.During my time in the 2010 Census, I developed key skills in data collection, interviewing, and interpersonal communication. I learned the importance of organization, accuracy, and attention to detail in the information-gathering process, as well as gained a deeper understanding of the social and demographic dynamics of the region I worked in.

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