Felipe Borssato Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

- Development and execution of customer journeys and campaigns through strategic marketing planning, aligning KPIs with strategy, focusing on customer engagement and satisfaction, improving relationships and outcomes.- Connecting departments and channels, applying advanced brand management (Branding) techniques to produce actions in various formats.- Development of account-based strategies (ABM), applying agile methodology and data analysis for personalized campaigns aimed at engagement, cross-sell, and upsell, using one-to-one, one-to-few, and one-to-many approaches.- Creation of efficient processes for the customer experience team in collaboration with sales and product teams.- Project management using agile methodologies, such as JIRA and ClickUp, to ensure organization and time management at each stage. Additionally, creating PowerPoint and Excel presentations to showcase results.- Planning and executing corporate events, activations, trade shows, conferences, and webinars for B2B and B2C audiences, focusing on experiential marketing (live marketing), analyzing the success of these actions through relevant metrics, offering detailed reports, and making data-driven recommendations.- Managing the budget and marketing action calendar, as well as maintaining the Power BI.

São Paulo, Brasil

- Creation and management of all internal processes: sales funnel (lead generation and capture), qualification, and customer service for new clients. Additionally, campaigns through digital channels for strategic accounts, aligning OKRs with strategy.- Production and management of over 100 in-person, digital, and hybrid events focused on brand experience (live marketing), internal marketing, audiovisuals, and gifts, utilizing strategies for retention and acquisition of new clients. Collaboratively led the team from briefing creation to project execution, achieving an NPS>87.- Performance management, journey mapping, and career planning for 6 direct reports, applying IDPs and 1:1s for continuous team development, always sharing knowledge and encouraging collaboration.- Analysis of initiative reports, success KPIs, ROI, ROO, and financial management of actions, ensuring that each campaign was aligned with the client's objectives.

- Creation of the Audiovisual Business Unit: development and pricing of products and services, end-to-end processes, sales funnel, and customer experience. Additionally, designed all journeys, plays, campaigns, and personalized communication and engagement programs to generate new opportunities within mapped accounts (ABM).- Delivered over 50 audiovisual projects with an NPS>85.- Managed the creative team and career development through processes such as 1:1s and IDPs.- Monitored ROI and NPS metrics, as well as full budget management.- Conducted competitor analysis to generate new insights.

São Paulo E Região, Brasil

Responsible for managing communities related to the business, as well as creating engagement actions for the in-person audience of the coworking space.- Created and monitored the onboarding funnel for new members in Pipedrive (introduction, screening, and inclusion in the private Facebook group and WhatsApp broadcast list).- Managed the happiness and engagement levels of both online and offline audiences (virtual members and coworking).- Managed the number and quality of reviews on Google and Facebook.- Produced content for internal engagement through A/B testing (Facebook and WhatsApp broadcast list).- Organized offline engagement activities, such as monthly happy hours, beauty day with manicure services, beer and chocolate tastings, and yoga sessions.- Developed engagement actions for specific target audiences with professional consulting.- Applied engagement metrics (NPS, conversion on Facebook and WhatsApp, Pipedrive) to propose improvements for both online and offline audiences.- Created a brand ambassador program with a playful storytelling approach to increase the brand's digital reach.- Managed ambassador engagement and rewards.- Designed and produced visual materials such as t-shirts, backpacks, and creative giveaways.- Designed Landing Pages to promote all activities.- Sourced suppliers and established partnerships.- Replicated internal content, including newsletters, news, projects, and actions, across all channels created for the online and offline community.- Produced and edited promotional videos for specific events: Christmas campaign, ambassador program promotion, teasers.- Set monthly visit goals to showcase the physical space (coworking) to online members and gain new insights through a created report.- Conducted competitor research to generate new insights.

São Paulo E Região, Brasil

Responsible for managing the commercial area with a focus on selling fixed positions and virtual offices.Inbound- Created and managed the sales funnel in Pipedrive.- Ensured service across all channels (chat, WhatsApp, Facebook, Instagram, phone, and mobile) and increased the sales conversion rate of products.- Developed initiatives to meet established targets for all products (virtual office, meeting rooms, coworking, and digital certificates), such as discount coupons, "buy and get" promotions, or hours of meeting rooms, and member-get-member programs.- Created a sales report with all the KPIs for the area.- Defined the Ideal Customer Profile (ICP) using data from Pipedrive and calls.- Managed and monitored the results of the team (intern).- Developed a sales playbook.- Conducted competitor research to generate new insights.- Monthly verification of the database with the financial platform.- Validated through phone surveys with online members for the opening of new units.- Created and automated the nurturing funnel for lost leads.- Monitored and analyzed Analytics: ROI and CAC, advertising investment in partnership with the digital marketing agency.- Closed strategic partnerships, such as with other coworking spaces and meeting rooms in other cities, including 360° tours.- Assisted in interviews to select candidates for related areas.- Analyzed "lost" opportunities to generate insights.Outbound- Created and managed the sales funnel in Pipedrive.- Prospected partner accountants across Brazil to increase virtual office revenue.- Defined the Ideal Accountant Profile (IAP) based on data gathered during calls.- Created and produced welcome kits for partners.- Developed a nurturing strategy and created automated emails (newsletters).

Graduação, Comunicação, 97

Curso Livre, Design Thinking

Curso Livre, Criatividade

Graphic Design

Adobe Photoshop, Illustrator e Premier básico

Education record