Felipe Brescancini

Felipe Brescancini Email and Phone Number

Teaching Fellow @ University of Leeds
York, GB
Felipe Brescancini's Location
York, England, United Kingdom, United Kingdom
Felipe Brescancini's Contact Details

Felipe Brescancini work email

Felipe Brescancini personal email

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About Felipe Brescancini

I am full-time engaged in positive social impact in leadership roles in several organisations since 2012. Founder of Think Twice Brasil (TTB) which promotes education for social impact and human rights. Chair of the Board at Plan International Brasil, a global NGO leading the movement for girls’ rights in 75 countries. Partner at Virtuous Company Consultancy which works with top management with an exclusive ESG approach.I am currently a PhD Researcher at Leeds University Business School, UK. I hold an MSc in Economic Psychology from the London School of Economics (LSE), a BSc in Management from Pontificia Universidade Católica (PUC-SP), Brazil, and PGs in Social Impact.I was the Business Development Director of Sistema B Brasil (B Corp) until 2022, a global movement that creates business standards to build a regenerative, inclusive, and sustainable economy. Until 2014, I worked for ten years in Marketing at Procter & Gamble, leading local and regional multifunctional teams in Latin America.Passionate about cultures, I have been to more than 100 countries, 40 of which were in field research about inequality and social impact. This project was published in the digital book “Empathy Experience throughout the World”.I live with my wife and son in the UK, and I have lived in Australia and Chile. I am native in Portuguese, fluent in English and Spanish, and competent in French.Main skills: Social Impact, CSR, Sustainability, Servant Leadership, Problem-solving, Mediation, Complex Project Management, P&L Responsibility, and Marketing.I am always available to connect and work together towards positive socio-environmental impact.

Felipe Brescancini's Current Company Details
University of Leeds

University Of Leeds

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Teaching Fellow
York, GB
Felipe Brescancini Work Experience Details
  • University Of Leeds
    Teaching Fellow
    University Of Leeds
    York, Gb
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  • University Of Leeds
    Teaching Fellow
    University Of Leeds Nov 2023 - Present
    Leeds, England, United Kingdom
    Sustainability and Corporate Social Responsibility (CSR)
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  • Plan International Brasil
    Chairperson Of The Board
    Plan International Brasil Oct 2020 - Present
    São Paulo, Brazil
    A volunteer commitment in an independent development and humanitarian organization that advances children’s rights and equality for girls.
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  • Plan International Brasil
    Board Member
    Plan International Brasil Feb 2019 - Sep 2020
    São Paulo Area, Brazil
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  • Think Twice Brasil
    Founder
    Think Twice Brasil Mar 2014 - Present
    São Paulo Area, Brazil
    Think Twice Brasil (TTB) is a social impact organization founded in 2013. Its mission is to promote Education for Peace and Human Rights to interrupt cycles of violence and inequality.The first project designed and implemented by TTB in 2014 was the Empathy Experience, a research journey on social and gender inequality across 40 countries in Africa, the Middle East and Asia for 400 days. A digital book about this project was published in Portuguese (link below).
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  • Virtuous Company Consultoria E Educação Executiva
    Partner
    Virtuous Company Consultoria E Educação Executiva Apr 2020 - Present
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  • Sistema B
    Director Of Business Development For Brazil
    Sistema B Mar 2021 - Sep 2022
    São Paulo, Brazil
    A global movement of people using business as a force for good by redefining success in business to build a more inclusive and sustainable economy. Responsible for leading the relationship and business development with the biggest range of organizations in the region, managing the certification and collaboration opportunities, being the key point of contact globally-regionally-locally.
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  • Sistema B
    Key Account Director For Latin America
    Sistema B Sep 2020 - Sep 2022
    São Paulo, Brazil
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  • Procter & Gamble
    Trade Marketing Group Manager - Personal Health Care Brazil
    Procter & Gamble Apr 2013 - Feb 2014
    São Paulo, Brazil
    Leader in PGT (Joint-venture P&G+Teva) for the healthcare category brands, Hipoglós, Vick, and Metamucil.• Responsible for sales objective, negotiation, and customers’ plan, in-store visibility strategy, and distribution. • Leader of an outsourced sales organization with 160 professionals all around Brazil. An exclusive team for the category accountable for P&G indirect customers to guarantee high-quality distribution and best in class in-store visibility.• Leader also for the category with P&G direct sales team for the top drug store chains and drug wholesalers.• Main achievements: Monthly average growth of 40% in sales versus last year with the outsourced team, after leading a restructuring with new positions and system, changes in remuneration, objectives’ metrics and field training.
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  • Procter & Gamble
    Marketing Group Manager - Oral Care & Personal Health Care Brazil
    Procter & Gamble Jan 2011 - Mar 2013
    Sao Paulo, Brazil
    Responsible for different categories in Brazil managing Oral-B, Zooth, Hipoglos, Vick, and Metamucil.• Leader of a multi-functional team with thirty professionals to manage the strategy of seven categories.• Responsible for the sales objective, share growth, trial, and awareness by consumer segment and financial results.• Annual investment plan for media, point of sales, PR activities, and customer negotiation by market channel.• Strategic planning of marketing and integrated communication for the launch of five products, on average, per year.• Continuously identify business opportunities in the market, developing important growth plans for the brands.• Main achievements: Oral-B sales growth of 50% in Oral-B in 2011. In Mar/12, a historic sales record for the category and the highest value share since the launch of toothpastes, 6.5% nationally. Oral-B campaign in 2012 carnival with a record in spontaneous media: 250MM impacts and media return of R$5MM. Growth of 20% versus previous year in winter plan for Vick.
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  • Procter & Gamble
    Marketing Product Manager - Oral Care Regional - Latin America
    Procter & Gamble Mar 2008 - Dec 2010
    Santiago, Chile
    Responsible for Oral Care brands Oral-B and Crest for Latin America.• Leader for the long-term innovation plan, products launch, commercial and promotional initiatives for the toothpaste category for 15 countries around the region. Quantitative and qualitative consumer researches to qualify products and identify new benefit concepts. Development of brand equity strategy, pricing and media plan.• Manage communication strategy and media materials by brand and consumer segment for Brazil and Mexico.• Main achievements: Launch plan for the Oral-B toothpaste line-up in Brazil in Mar/09. Share reached in the first quarter in drug channel of 3.5% in value and 10% in volume, results were 30% above target. Value share accomplished with the launch in supermarkets channel in Jan/10 of 3% in two months, twice its objective.
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  • Procter & Gamble
    Marketing Junior Product Manager - Oral Care Brazil
    Procter & Gamble Oct 2005 - Feb 2008
    Sao Paulo, Brazil
    Manager for the Oral Care brands Oral-B, Zooth, and Pro.• Responsible for product launch plans for the toothbrushes, dental flosses and mouthwash categories in Brazil.• Marketing plan to increase brand awareness: media, promotional activities, point of sales interactions and pricing strategy.• Lead business reviews, analyzing sales and market trends to recommend actions to guarantee the success of the brands' goals.• Main achievements: Ten products launched during 2006-2007, such as Pro-Saúde lineup. Historic sales record for the brand in Dec/07. Relaunch plan for Oral-B mouthwash in Dec/05, growing national value share 20% over the target in the first semester.Note: I was part of the transition process in the global acquisition of The Gillette Company by Procter & Gamble in Jan/05.
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  • The Gillette Company (Former)
    Marketing Assistant (Internship) - Shaving Razors Brazil
    The Gillette Company (Former) Apr 2004 - Sep 2005
    Sao Paulo, Brazil
    Assistant for shaving razors and blades brands, MACH3, Sensor, and GII.• Execution leader for product launch and promotional activities in Brazil. Forecast and control of sales objective and marketing investment. Report market results and brands performance, identifying opportunities and recommending plans.• Main achievements: Plan and implementation of MACH3Turbo launch in Mar/05, with media, activation plan, and consumer promotion. The plan achieved 5% value share nationally in blades and razors market in the first year, 15% above target.
  • Bankboston
    Process Consultant (Internshup) For Operations & Technology Corporate Business Unit
    Bankboston Apr 2002 - Mar 2004
    Sao Paulo, Brazil
    • Issue of accounting reports, analysis and presentations for internal clients, including expenses and headcounts for the Operations & Technology Corporate Buiness Unit. Manage new services quotations and assist the director for specific reports.• Main achievements: A customized system created to generate analytical and graphical reports for a better cost control and financial results tracking, which resulted in fewer operational costs for the unit and enabled easier and more productive access to data.
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Felipe Brescancini Skills

Trade Marketing Product Innovation Marketing Shopper Marketing Consumer Products Brand Equity Brand Management Customer Insight Fmcg Marketing Strategy Consumer Behaviour Marketing Management Segmentation Product Marketing Global Marketing Management Strategy Market Planning

Felipe Brescancini Education Details

Frequently Asked Questions about Felipe Brescancini

What company does Felipe Brescancini work for?

Felipe Brescancini works for University Of Leeds

What is Felipe Brescancini's role at the current company?

Felipe Brescancini's current role is Teaching Fellow.

What is Felipe Brescancini's email address?

Felipe Brescancini's email address is fe****@****ail.com

What is Felipe Brescancini's direct phone number?

Felipe Brescancini's direct phone number is 4475487*****

What schools did Felipe Brescancini attend?

Felipe Brescancini attended Leeds University Business School, The London School Of Economics And Political Science (Lse), Schumacher College, Pontifícia Universidade Católica De São Paulo, Espm Escola Superior De Propaganda E Marketing, Yunus Social Business Centre & Espm-Sp, Artemísia, Amana-Key, Camberwell High School, Melbourne, Australia, Himachal Vipassana Centre, India.

What skills is Felipe Brescancini known for?

Felipe Brescancini has skills like Trade Marketing, Product Innovation, Marketing, Shopper Marketing, Consumer Products, Brand Equity, Brand Management, Customer Insight, Fmcg, Marketing Strategy, Consumer Behaviour, Marketing Management.

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