Felipe Albuquerque Email & Phone Number

São Paulo, Brasil

São Paulo, São Paulo, Brasil

Michelin Connected Fleet is the technology arm of Michelin tires, offering a suite of solutions to B2B and B2C clients for fleet control and management in logistics or last-mile delivery.I'm responsible for accelerating the growth of the company's channels, aiming to achieve goals and maintain a sustainable CAC/LTV:- Managing CRO on digital acquisition platforms- Developing and executing growth strategies to increase the company's user and client base- Identifying improvement opportunities at all stages of the growth funnel, from acquisition to retention- Monitoring and reporting growth metrics such as conversion rate, churn rate, lifetime value (LTV), and cost per acquisition (CAC)- Researching and implementing new growth strategies, tools, and technologies to stay ahead of industry trends- Fostering a culture of experimentation and innovation, encouraging all team members to contribute ideas and growth tests.

São Paulo, São Paulo, Brasil

Johnson Controls is an American multinational with a presence in more than 140 countries, producing solutions for the most different types of buildings and industries.I am responsible for Digital Marketing and Growth Marketing in all Latin American countries:- Development of Growth Marketing and Digital Marketing strategies - Creating sales funnels and lead generation processes - Acquiring new users and upselling existing customers - CRM and behavior-based conversion strategies - Managing Google Ads, Meta Ads and Linkedin Ads campaigns- A/B testing, growth hacking and analytics for greater conversion - Data analysis, Power BI, Interactive Dashboards, Business Intelligence - Teams in multiple countriesResults:- Historical record of leads and qualified leads generated by the company - ROI on marketing campaigns of over 540% - Best lead generation process recognized by Johnson Controls' global structure - More than USD 7 million in closed deals from marketing - Implementation and creation of the sales funnel process, generating pipelines in excess of USD 30 million. - Dashboard construction in Power Bi, giving clarity to data and data-based decision making

Brazil

Responsible for Marketing in Brazil and Chile- Budget creation for multiple marketing campaigns - Team management with more than 6 employees - Branding, brand identity, integrated communication and press relations - B2B lead generation, sales funnel and conversion tracking - Management of events, fairs and exhibitions with stands and brand activation - A/B testing, growth hacking and analytics for greater conversion - Data analysis, Power BI, Interactive Dashboards, Business Intelligence - Marketing planning and strategic marketingResults:- Generated business at trade fairs and exhibitions - Efficient lead generation process, achieving the company's biggest sale of the fiscal year. - More than USD 1.3 million in closed deals from marketing - Efficient internal communication, improving clarity and the way we communicate - Construction of Dashboards in Power Bi, decision making based on data and facts

São Paulo, Brazil

Amparo Health is a company focused on family health, with several offices throughout Brazil and telemedicine. I accepted the challenge of working for a health company in the middle of a pandemic.Responsible for the entire process of acquiring new users. - Growth hacking and acquisition strategies - Retention strategies, CRM and base recurrence - A/B testing, growth hacking and analytics for greater conversion - Google Ads, Meta Ads and programmatic media to attract new patients. - Marketing planning and strategic marketing with a mindset based on data and goals - E-mail marketing and customer journey strategies, aiming for greater conversion and user experience - Team management with more than 4 employeesResults: - More than 70% of the company's revenue coming from leads - Historical record of monthly patients within Amparo, during the period I worked in the acquisition function. - Email conversion rates of over 25% - Implementation of the HubSpot CRM tool - Achievement of 105% of the targets set in Growth

São Paulo, Brazil

The Stefanini Group is a Brazilian multinational giant, operating mainly in the technology market with software and IT services for the B2B market.Responsible for creating the company's sales funnel- Creation of the first sales funnel process in the company's history - CRM strategies, customer journey and acquisition - Creation of e-mail marketing, landing pages and inbound marketing - Google Ads, creation of the company's first online campaign - Marketing planning, with complete mapping of lead sources and directing leads to the sales team - Lead generation with e-mail marketing, Google campaigns and the customer journey.Results: - First sale in the company's history through a lead generation process - Creation of the first lead generation process from absolute scratch - Email conversion rates of over 30% - Legacy left with an approved and functional process - Transformation of the marketing mindset into a source of revenue for the company

São Paulo, Brazil

Responsible for the company's digital marketing operation in Brazil - Execution of strategies to attract, capture and convert leads - Operation of the sales funnel and digital marketing - Creation of e-mail marketing, landing pages and inbound marketing - Data analysis for decision-making - SEO and SEM to attract leads and generate conversions - Online marketing strategies, campaign budget control and results.Results: - Over R$3.5 million generated in business from leads - ROI of over 105% - CTR of campaigns over 5% - Qualified lead conversion rates over 50% (best rate in history) - Transformation of the marketing mindset into a source of revenue for the company

São Paulo, Brazil

Responsible for part of the company's marketing execution in Brazil - Managing and executing the company's events calendar - Operation of the sales funnel and digital marketing - Development of all the company's offline material - Responsible for sales conventions and working with the sales team and sales funnelResults: - More than 24 events held in a single year - Organization and execution of events in Europe (Spain) and Latin America (Argentina) - Creation of more than 50 sales materials in one year

São Paulo, Brazil

Sensormatic Solutions is an American multinational, operating in the retail security segment with the supply of anti-theft antennas and tags. Responsible for part of the company's marketing execution in Brazil.- Responsible for the company's communication with employees and the market - Creating sales funnels with the sales team - Development of all the company's offline material - Responsible for sales conventions and company eventsResults: - More than 14 events held in a single year - Complete restructuring of the company's communications - Participation of two Re-brands within the company - Creation of more than 20 sales materials in one year

São Paulo, Brazil

- Responsible for part of the company's marketing execution in Brazil - Support for trade fairs and events - Internal communication and endomarketing - Development of all the company's offline material - Responsible for sales conventions and company eventsResults: - More than 10 events held in a single year

São Paulo,Brazil

Predicta Digital is a national agency, acting as Publisher for various advertisers on famous portals such as Terra.Responsible for part of the advertising publications - Operation within the Terra portal in several countries - Publishing and programming advertising - Publication and quality targets - Traffic and retargeting toolsResults: - Highest number of publications made in 1 month

São Paulo, Brazil

Motorola Solutions is an American multinational with a presence in more than 60 countries, and is the B2B division of the famous Motorola company.Responsible for the back office and marketing operation - Managing purchase orders and payment requests - Responsible for marketing shipments and gift stock - Assisting area managers with marketing activities - Construction of offline marketing materialsResults: - Working as the only person within the marketing operation reporting directly to the marketing manager for Latin America.

Master Of Business Administration (Mba), Gestão De Marketing

Bacharel, Publicidade, Propaganda E Marketing