Felipe Albuquerque

Felipe Albuquerque Email and Phone Number

Marketing Manager | Digital Marketing | Strategyc Marketing Plan | Campaign Marketing | Deamand Generation | Growth Marketing @ Elytron Security S.A.
sao paulo, sao paulo, brazil
Felipe Albuquerque's Location
São Paulo, São Paulo, Brazil, Brazil
About Felipe Albuquerque

I am a marketing manager with over 14 years of relevant experience, having generated millions for the companies I've worked for by creating high-conversion funnels, advanced paid traffic strategies, branding, and optimizing sales processes.In every company I've worked with, I've consistently stood out by leading diverse teams to achieve challenging goals, regardless of the technical difficulty, and by always maintaining an excellent relationship with clients and colleagues.At my current company, I lead the sales funnel and demand generation process, which is responsible for 35% of the company's revenue, achieving a result 26% higher than the same period last year through advanced automation and customer acquisition strategies.I have built departments from scratch, trained people, implemented processes, and worked from the micro to the macro level, ensuring that operations were healthy and growing. I have designed workflows for efficient and effective marketing planning and campaign management.Currently, my goal is to further develop in the areas of marketing management and its various disciplines such as digital and growth, which I have pursued through market-recognized certifications.Feel free to contact me via email or WhatsApp.Email: fcamposalbuquerque@gmail.comWhatsApp: +55 (11) 982133643Digital Marketing | Team Management | Strategic Planning | Campaign Management | Performance Marketing | Data Analysis | SEO | Paid Media | Project Management | Communication | Facebook Ads | Google Ads | CRM | Marketing Automation | Inbound Marketing | Branding | Budget Management | Customer Experience | Events | Content

Felipe Albuquerque's Current Company Details
Elytron Security S.A.

Elytron Security S.A.

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Marketing Manager | Digital Marketing | Strategyc Marketing Plan | Campaign Marketing | Deamand Generation | Growth Marketing
sao paulo, sao paulo, brazil
Website:
elytronsecurity.com
Employees:
4
Felipe Albuquerque Work Experience Details
  • Elytron Security S.A.
    Marketing Manager
    Elytron Security S.A. Nov 2024 - Present
    São Paulo, Brasil
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  • Michelin Connected Fleet
    Growth Specialist
    Michelin Connected Fleet Nov 2023 - Nov 2024
    São Paulo, São Paulo, Brasil
    Michelin Connected Fleet is the technology arm of Michelin tires, offering a suite of solutions to B2B and B2C clients for fleet control and management in logistics or last-mile delivery.I'm responsible for accelerating the growth of the company's channels, aiming to achieve goals and maintain a sustainable CAC/LTV:- Managing CRO on digital acquisition platforms- Developing and executing growth strategies to increase the company's user and client base- Identifying improvement opportunities at all stages of the growth funnel, from acquisition to retention- Monitoring and reporting growth metrics such as conversion rate, churn rate, lifetime value (LTV), and cost per acquisition (CAC)- Researching and implementing new growth strategies, tools, and technologies to stay ahead of industry trends- Fostering a culture of experimentation and innovation, encouraging all team members to contribute ideas and growth tests.
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  • Johnson Controls
    Growth Marketing Manager
    Johnson Controls Oct 2022 - Dec 2023
    São Paulo, São Paulo, Brasil
    Johnson Controls is an American multinational with a presence in more than 140 countries, producing solutions for the most different types of buildings and industries.I am responsible for Digital Marketing and Growth Marketing in all Latin American countries:- Development of Growth Marketing and Digital Marketing strategies - Creating sales funnels and lead generation processes - Acquiring new users and upselling existing customers - CRM and behavior-based conversion strategies - Managing Google Ads, Meta Ads and Linkedin Ads campaigns- A/B testing, growth hacking and analytics for greater conversion - Data analysis, Power BI, Interactive Dashboards, Business Intelligence - Teams in multiple countriesResults:- Historical record of leads and qualified leads generated by the company - ROI on marketing campaigns of over 540% - Best lead generation process recognized by Johnson Controls' global structure - More than USD 7 million in closed deals from marketing - Implementation and creation of the sales funnel process, generating pipelines in excess of USD 30 million. - Dashboard construction in Power Bi, giving clarity to data and data-based decision making
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  • Johnson Controls
    Marketing Manager
    Johnson Controls May 2021 - Oct 2022
    Brazil
    Responsible for Marketing in Brazil and Chile- Budget creation for multiple marketing campaigns - Team management with more than 6 employees - Branding, brand identity, integrated communication and press relations - B2B lead generation, sales funnel and conversion tracking - Management of events, fairs and exhibitions with stands and brand activation - A/B testing, growth hacking and analytics for greater conversion - Data analysis, Power BI, Interactive Dashboards, Business Intelligence - Marketing planning and strategic marketingResults:- Generated business at trade fairs and exhibitions - Efficient lead generation process, achieving the company's biggest sale of the fiscal year. - More than USD 1.3 million in closed deals from marketing - Efficient internal communication, improving clarity and the way we communicate - Construction of Dashboards in Power Bi, decision making based on data and facts
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  • Amparo Health
    Growth Marketing Coordinator
    Amparo Health Sep 2020 - May 2021
    São Paulo, Brazil
    Amparo Health is a company focused on family health, with several offices throughout Brazil and telemedicine. I accepted the challenge of working for a health company in the middle of a pandemic.Responsible for the entire process of acquiring new users. - Growth hacking and acquisition strategies - Retention strategies, CRM and base recurrence - A/B testing, growth hacking and analytics for greater conversion - Google Ads, Meta Ads and programmatic media to attract new patients. - Marketing planning and strategic marketing with a mindset based on data and goals - E-mail marketing and customer journey strategies, aiming for greater conversion and user experience - Team management with more than 4 employeesResults: - More than 70% of the company's revenue coming from leads - Historical record of monthly patients within Amparo, during the period I worked in the acquisition function. - Email conversion rates of over 25% - Implementation of the HubSpot CRM tool - Achievement of 105% of the targets set in Growth
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  • Stefanini
    Digital Marketing Coordinator
    Stefanini May 2020 - Sep 2020
    São Paulo, Brazil
    The Stefanini Group is a Brazilian multinational giant, operating mainly in the technology market with software and IT services for the B2B market.Responsible for creating the company's sales funnel- Creation of the first sales funnel process in the company's history - CRM strategies, customer journey and acquisition - Creation of e-mail marketing, landing pages and inbound marketing - Google Ads, creation of the company's first online campaign - Marketing planning, with complete mapping of lead sources and directing leads to the sales team - Lead generation with e-mail marketing, Google campaigns and the customer journey.Results: - First sale in the company's history through a lead generation process - Creation of the first lead generation process from absolute scratch - Email conversion rates of over 30% - Legacy left with an approved and functional process - Transformation of the marketing mindset into a source of revenue for the company
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  • Johnson Controls
    Senior Digital Marketing Analyst
    Johnson Controls Oct 2017 - May 2020
    São Paulo, Brazil
    Responsible for the company's digital marketing operation in Brazil - Execution of strategies to attract, capture and convert leads - Operation of the sales funnel and digital marketing - Creation of e-mail marketing, landing pages and inbound marketing - Data analysis for decision-making - SEO and SEM to attract leads and generate conversions - Online marketing strategies, campaign budget control and results.Results: - Over R$3.5 million generated in business from leads - ROI of over 105% - CTR of campaigns over 5% - Qualified lead conversion rates over 50% (best rate in history) - Transformation of the marketing mindset into a source of revenue for the company
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  • Johnson Controls
    Marketing Analyst
    Johnson Controls Oct 2016 - Sep 2017
    São Paulo, Brazil
    Responsible for part of the company's marketing execution in Brazil - Managing and executing the company's events calendar - Operation of the sales funnel and digital marketing - Development of all the company's offline material - Responsible for sales conventions and working with the sales team and sales funnelResults: - More than 24 events held in a single year - Organization and execution of events in Europe (Spain) and Latin America (Argentina) - Creation of more than 50 sales materials in one year
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  • Sensormatic Solutions América Latina
    Junior Marketing Analyst
    Sensormatic Solutions América Latina Oct 2014 - Sep 2016
    São Paulo, Brazil
    Sensormatic Solutions is an American multinational, operating in the retail security segment with the supply of anti-theft antennas and tags. Responsible for part of the company's marketing execution in Brazil.- Responsible for the company's communication with employees and the market - Creating sales funnels with the sales team - Development of all the company's offline material - Responsible for sales conventions and company eventsResults: - More than 14 events held in a single year - Complete restructuring of the company's communications - Participation of two Re-brands within the company - Creation of more than 20 sales materials in one year
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  • Sensormatic Solutions América Latina
    Marketing Assistant
    Sensormatic Solutions América Latina Sep 2013 - Sep 2014
    São Paulo, Brazil
    - Responsible for part of the company's marketing execution in Brazil - Support for trade fairs and events - Internal communication and endomarketing - Development of all the company's offline material - Responsible for sales conventions and company eventsResults: - More than 10 events held in a single year
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  • Predicta
    Paid Media Assistant
    Predicta Jun 2012 - Dec 2012
    São Paulo,Brazil
    Predicta Digital is a national agency, acting as Publisher for various advertisers on famous portals such as Terra.Responsible for part of the advertising publications - Operation within the Terra portal in several countries - Publishing and programming advertising - Publication and quality targets - Traffic and retargeting toolsResults: - Highest number of publications made in 1 month
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  • Motorola Solutions America Latina Brasil
    Marketing Intern
    Motorola Solutions America Latina Brasil Jan 2011 - Jan 2012
    São Paulo, Brazil
    Motorola Solutions is an American multinational with a presence in more than 60 countries, and is the B2B division of the famous Motorola company.Responsible for the back office and marketing operation - Managing purchase orders and payment requests - Responsible for marketing shipments and gift stock - Assisting area managers with marketing activities - Construction of offline marketing materialsResults: - Working as the only person within the marketing operation reporting directly to the marketing manager for Latin America.
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Felipe Albuquerque Education Details

Frequently Asked Questions about Felipe Albuquerque

What company does Felipe Albuquerque work for?

Felipe Albuquerque works for Elytron Security S.a.

What is Felipe Albuquerque's role at the current company?

Felipe Albuquerque's current role is Marketing Manager | Digital Marketing | Strategyc Marketing Plan | Campaign Marketing | Deamand Generation | Growth Marketing.

What schools did Felipe Albuquerque attend?

Felipe Albuquerque attended Fundação Getulio Vargas, Pontifícia Universidade Católica De São Paulo.

Who are Felipe Albuquerque's colleagues?

Felipe Albuquerque's colleagues are Ricardo Sarmento, Vanessa Clelia, Cássio Nogueira, Larissa Vita Scorzafava, Victor Souza, Matheus Almeida, Jorge Remígio.

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