I led the Branding team, responsible for:- Develop and implement QuintoAndar's brand strategy, including positioning, identity and experience. We integrate brand with business, culture and product, working in partnership with the most diverse teams in the company, such as: Creative, Design, Product, Research, Communication, People and Customer experience. We we responsible for the rebranding of QuintoAndar, launched in January 2022.- Develop and implement QuintoAndar's brand… Show more I led the Branding team, responsible for:- Develop and implement QuintoAndar's brand strategy, including positioning, identity and experience. We integrate brand with business, culture and product, working in partnership with the most diverse teams in the company, such as: Creative, Design, Product, Research, Communication, People and Customer experience. We we responsible for the rebranding of QuintoAndar, launched in January 2022.- Develop and implement QuintoAndar's brand architecture. We were responsible for creating and launching other brands, like Grupo QuintoAndar and QuintoCred, as well as helping to develop the brand strategy of other brands in our portfolio, such as the Classified brands that we have in different countries in Latin America.- Monitor the evolution of brand KPI's and design action plans in partnership with other teams. Show less

I worked as an independent consultant, developing new startups, leading their brand strategy and experience, and developing creative special projects: 
- I developed a full new project of a pet food company, True Pet Food, leading the brand and product development with a multidisciplinary team, leading the marketing and communication plan and co-leading the relationship with investment funds. - I participated of the development of MUSA, a waste management startup (TrashTech).- I led… Show more I worked as an independent consultant, developing new startups, leading their brand strategy and experience, and developing creative special projects: 
- I developed a full new project of a pet food company, True Pet Food, leading the brand and product development with a multidisciplinary team, leading the marketing and communication plan and co-leading the relationship with investment funds. - I participated of the development of MUSA, a waste management startup (TrashTech).- I led the development of Cálida, a fashion-art movie for the launch of Victor Hugo Mattos at the Sao Paulo Fashion Week (SPFW). - I also have worked in partnership with creative agency (AKQA), innovation consultancy (CBA B+G) and research company (Talk Inc.) on proprietary projects and for large clients, such as Pepsico and Deezer. Show less

I had the challenge of strengthening the consulting, commercial and strategic leadership, adding value not only in branding strategy, but also in qualitative research, data analysis and communication. I conquered new important clients, such as Oi Telecom and Toca Obra (construtech), also developing projects with current clients.Main clients and projects:- Oi (Telecom) - brand repositioning (Oi "Faz sentido"), architecture and brand platforms, visual and verbal identity.- Warren… Show more I had the challenge of strengthening the consulting, commercial and strategic leadership, adding value not only in branding strategy, but also in qualitative research, data analysis and communication. I conquered new important clients, such as Oi Telecom and Toca Obra (construtech), also developing projects with current clients.Main clients and projects:- Oi (Telecom) - brand repositioning (Oi "Faz sentido"), architecture and brand platforms, visual and verbal identity.- Warren (Fintech) - brand architecture, positioning, visual and verbal identity, communication guidelines.- Toca Obra (Construtech) - name, brand positioning, visual and verbal identity, user experience of a new digital market place.- Other clients: SOMOS Educação / Kroton Educacional, Oxiteno, Rede Globo. Show less

I founded Wonderboom leading the commercial front and the development of branding, research and co-creation projects. With greater emphasis on the development of research methodologies associated with digital platforms and data analysis. Main clients and projects:- Coca-Cola - research and co-creation project for the Shopper and Trade Marketing to review the value proposition and experience journey of the sales team of the entire Coca-Cola Brazil system.- L'Oréal - several… Show more I founded Wonderboom leading the commercial front and the development of branding, research and co-creation projects. With greater emphasis on the development of research methodologies associated with digital platforms and data analysis. Main clients and projects:- Coca-Cola - research and co-creation project for the Shopper and Trade Marketing to review the value proposition and experience journey of the sales team of the entire Coca-Cola Brazil system.- L'Oréal - several qualitative and data analysis research and co-creation projects (new products, benefits and concepts).- Enova Foods - creation of &JOY brand (brand positioning and architecture, visual and verbal identity), which replaced Agtal brand, leader in the nut bar segment in Brazil.- Mercado Livre (in partnership with Springpoint, a spin-off of FutureBrand) - research project and creation of the Mercado Pago payment system experience journey throughout Latin America, involving research field in Brazil, Mexico and Argentina, co-creation of customer experience and digital prototype testing with programmatic media investment.- Other clients: Instituto Ayrton Senna, Sturzenegger e Cavalcante, Editora Intrínseca, MUDE. Show less

I was responsible for the brand strategy and communication planning for the main clients of NBS. Also responsible for the creative leadership integrated with other areas (creation and media), supporting clients, developing people and adding value as a consultant with business and branding perspectives. Main clients and projects:- Oi (Telecom) - institutional and product campaigns, brand architecture and TV new product development.- Bob's (Fast food) - new brand and communication… Show more I was responsible for the brand strategy and communication planning for the main clients of NBS. Also responsible for the creative leadership integrated with other areas (creation and media), supporting clients, developing people and adding value as a consultant with business and branding perspectives. Main clients and projects:- Oi (Telecom) - institutional and product campaigns, brand architecture and TV new product development.- Bob's (Fast food) - new brand and communication positioning (Vem se lambuzar no Bob’s). Show less

I led product and corporate branding projects, from different sectors of the industry and NGOs. Responsible for commercial proposals, clients and project management - consumer insight, brand positioning and architecture, product pipeline innovation, visual and verbal identity. Main clients and projects:Nestlé (Ninho, Moça, Ideal, Acticol, Passatempo, NAN), Yamaha Motors, InterCement, Rede Globo, Kroton Educacional, 
Grupo Boticário, Ayrton Senna Institute and the development of… Show more I led product and corporate branding projects, from different sectors of the industry and NGOs. Responsible for commercial proposals, clients and project management - consumer insight, brand positioning and architecture, product pipeline innovation, visual and verbal identity. Main clients and projects:Nestlé (Ninho, Moça, Ideal, Acticol, Passatempo, NAN), Yamaha Motors, InterCement, Rede Globo, Kroton Educacional, 
Grupo Boticário, Ayrton Senna Institute and the development of Ayrton Senna luxury brand. Show less

I was responsible for 'Natura Naturé', a multi-category brand for kids. I led the development of strategic planning, conceptual and commercial management, product innovation, brand communication strategy and implementation, such as promotions and campaigns, brand experience projects and action plans for direct sales consultants.

- Integrated Marketing Communication: I coordinated the development of the proprietary content 'Estúdio Coca-Cola Zero' in partnership with MTV, musical producers and the communication agencies. Responsible for the supervision of the content development and the coordination of the integrated media plan implementation. - Brand Strategy: I was responsible for the development of strategic brand planning, communication campaigns, national promotions and product innovation projects for the main… Show more - Integrated Marketing Communication: I coordinated the development of the proprietary content 'Estúdio Coca-Cola Zero' in partnership with MTV, musical producers and the communication agencies. Responsible for the supervision of the content development and the coordination of the integrated media plan implementation. - Brand Strategy: I was responsible for the development of strategic brand planning, communication campaigns, national promotions and product innovation projects for the main sparkling brands, such as Coca-Cola, Sprite and Kuat. Show less

I was part of the creation of a new area of ​​Coca-Cola Brasil - Shopper & Trade Marketing. I was responsible for the development of strategic planning and execution of POS campaigns for new categories brands (juices, waters, teas and energy drinks), shopper researches, packaging development, communication campaigns, training and incentives for the sales force.

Development of the first national promotion of the brand, the launch of 'Kapo Chocolate', that inaugurated the entrance of 'Coca-Cola Brasil' into the milk beverage market and in the launch of 'Kapo with Nurisha’, product with functional benefits.