Felipe Horsth Catão Email & Phone Number

Br

Leading the global Digital Strategy within the organization, Felipe implemented several programs aligned to the products and therapeutic areas.Felipe designed a strategic framework to deploy the initiatives in different channels. With a team of almost 100 hundred employees dedicated to digital promotion visiting physicians and nutritionists in Brazil and Latin America markets. Reviewing the KPIs and performance execution, Felipe delivered a significant growth in average calls per day achieving more than 140%. Felipe with his team led the implementation of a company e-commerce channel and an Artificial intelligence solution to improve the treatment and qualify of life of Parkinson’s patients.Going beyond the pill, the Scrolling Therapy was awarded as the best Pharma global solution at Cannes Festival.

Sao Paulo, São Paulo, Br

Rahway, New Jersey, Us

Designed and approved the Strategic Digital and Data Framework; Agile Methodology Implementation; Digital and Data Governance; Omnichannel Dashboard implementation.

Rahway, New Jersey, Us

Launch of 5 indications over 24 months in. GI and Hematology; Digital-only promotional model to increase impact and frequency in GI and Heme; Collaboration with medical societies (ASCO and ESMO) to design tailored medical education program; Agile methodology to accelerate launch of new indications and promotional execution.

New Brunswick, Nj, Us

Digital Learning program; Always-leaning introduction; Implementation of Individualized and Tailored pathways; Area reorganization; Team accelerated development; Field integrated execution (medical-marketing-access). High Performance Award winner 2020.

North Chicago, Illinois, Us

Felipe believes that transformation and collaboration come through education and learning. With this in mind, he moved to Commercial Training to reinvent and reposition the area within the organization.While Brazil has been facing it's worst economic and political crisis ever, Felipe was able to build a mindset at AbbVie to invest in further developing its people. This approach made AbbVie's team stronger enough to overcome the challenging environment being ready to embrace the emerging opportunities. The development of Commercial Leadership team was a key priority to accelerate the transformation, redesigning the Leadership Program positioning Leaders as developers, designers, mentors and coaches of their teams.With a market development mentality, Felipe established several partnerships with Albert Einstein Institute, Amana-Key, Dom Cabral and FGV to create impactful learning programs bringing theory to the practice. As any innovation process, Felipe faced with several challenges that gave him the opportunity of developing resilience to make things happen smoothly and purposeful.As a leader, Felipe was responsible for leading 4 managers and developed his team for a high performance, consistently investing in their development with on-the-job actions always raising the bar. Also, Felipe implemented a development plan for succession in the Training area, having Priscila Derra succeeded him when he moved to Johnson & Johnson.The outcome of this journey, Felipe and his team achieved significant results in several fronts: external customer perception, level of preparation and knowledge of commercial teams, solid learning foundation, low level of turn-over and exceeding business goals/target.

North Chicago, Illinois, Us

Driven by an entrepreneurial spirit, Felipe left Roche at an exceptional moment in his career to accept the challenge of building an area from scratch at AbbVie that had never had a digital and multichannel capability in place. In his first 45 days, Felipe designed and approved with the Affiliate Management Team a comprehensive Multichannel Strategic Framework comprised 5 pillars for channels prioritization and 3 main-key drivers: internal multichannel education, multichannel planning process and structure.With an innovative and collaborative mindset, Felipe established key collaborations with Minha Vida portal to boost disease awareness results and with Live Healthcare Media, giving AbbVie exposure among private market stakeholders and startups.Furthermore, Felipe also built an effective and talented team attracting the right people to the organization to be part of this exciting journey.Felipe has also established a succession plan within his area, having Debora Canelhas succeeded him in Multichannel area when he moved to Commercial Training.Main accomplishments - implementation of a culture, education and mentoring program: AbbVie Digital School - Leading CRM implementation linked to a change management process and responsible cross functional team comprising SFE, IT, Training and Multichannel. The project was considered by VeeVa to be the best implementation of CRM in Brazil and awarded the VeeVa prize.- Implementation of CLM project for in-field effectiveness and digital detailing- Best in Class Award: global most relevant AbbVie award which lauded the multichannel implementation journey (1st place) and which became a standard and emulated by other affiliates and headquarters

Switzerland 🇨🇭 , Ch

- 10-years of in-depth experience in CRM, digital and multichannel marketing management, reporting to the Business Development Director;- Leading a department comprising 4 areas;- Extensive project management exposure, experienced in leading multiple, time-sensitive, cross-functional projects;- Presently leading implementation of several Digital and CRM projects: e-detailing, focused on expanding Field Force reach and effectiveness through internet and mobile; implementation of SalesForce.com as CRM platform; Radian6, social media monitoring and Adobe CQ5, web-publishing system;- International experience: implementation of regional content management area, integrating and unifying Roche online presence in Latin America;- Leadership of company Latam Digital Advisory Board;- Content management of scientific education portal;- Planning and implementation of online medical education programs in partnership with medical societies and educational institutions along with online initiatives focused on general public and patients, integrating non-governmental organizations;- Digital and multichannel marketing strategic planning for Brazil and Latin America to establish a consistent and long term view of Roche online presence;- Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans and to work effectively and cross-functionally with all levels of management, both internally and externally;- Creative planning of unique actions, in compliance with best practices, identifying opportunities for communication with major targets, within the regulatory limitations of the pharmaceutical sector;

Switzerland 🇨🇭 , Ch

Switzerland 🇨🇭 , Ch

Switzerland 🇨🇭 , Ch

São Paulo, Br

Post-Grad, Communication, Market And Information Technology

Master Class, Innovation, Digital Transformation

Bachelor Of Advertising And Communication, Advertising

Access To Health In Brazil

Master Coaching

Advanced Leadership Program

Chief Digital Officer Program: Leading The Transformatio, Digital

International Marketing, Marketing