Felipe Cavalheiro Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Executive Manager in charge of SMB e-commerce growth, leading channels' CRM, Telesales, digital media, SEO and Analytics.Implementing the agile and test-and-learn culture to improve digital experience and growth, increasing revenue and active customers yearly by double digit.Leading acquisition, retention and monetization for digital products, using up/cross-sell triggers with whole digital's portfolio, managing revenue and costs efficiency.

São Paulo, Brazil

São Paulo, Brasil

Sr Digital Marketing Manager in charge of growth marketing and revenue management chapter, leading two different tribes with six squads: online retail (acquisition and retention), digital wallet, cross-sell, redemption and martech.Helping to implement agile and test-and-learn culture changing the whole focus in B2B to a B2BC strategy.Leading acquisition and retention for digital products and cross-sell between the whole digital's portfolio, in order to increase montly active users and revenue, ensuring ROI/ROAS.

São Paulo, São Paulo, Brazil

In charge of web analytics, martech, social listening and market insights, audience management and data science, as one of the main teams in charge of whole digital transformation for B2C and B2B, that increased the share of digital sales by 100%.inside of the digital channels operation, managing over 13 FTEs + partners resources.- Active participation in digital marketing campaigns definition and also inside of whole digital transformation process (Vivo Prox);- Providing customer insights into the digital journey, driving the digital sales focused in cross and upsell;- Managing the KPIs's definition always focused in increase the digital sales participation into the company;- Brand/campaigns analysis with social listening and market insights;- Helped to create the first centralized profile of Vivo's customers used for data science and business analytics models;- Web Analytics and data visualization democratizing data on traffic and performance;- Attribution models that lead us to the best definition of channel performance, improving understanding and planning as well;- In charge to create the first marketing cloud structure, including the first company's CDP;- Audience management - focused in provide the best offer to the best customer in the right moment;- Developed analysis for the entire executives and C-level helping to guide the digital strategy.

São Caetano Do Sul, São Paulo

As a member of Marketing Board, in charge of digital analytics and martech team. Managing over 5 FTEs + partner resources.- One of the main responsible for analytics of the three brands (Casas Bahia, Ponto Frio and Extra);- daily interaction with performance media, CRO and CRM;- Digital Analytics, customer insights and business analytics;- Definition of KBRs/KPIs – retail, hard-sell and category analysis;- Performance media and specific campaign analysis;- Customer ID – LTV, Churn and cross-brand;- Montly, Weekly and Daily dashboards and reports for different stakeholders;- Attribution analysis;- Marketing cloud management – Tagging, DMP, CDP, advanced analytics, heatmap and etc.;- Audience management;- Omnichannel analysis: Store traffic, attribution impact between online and offline stores;

São Paulo E Região, Brasil

Inside of Digital Channels team in the Retail Board, main responsible for digital analytics, performance media and its partners for Automotive, personal credit and credit card.

São Paulo E Região, Brasil

Main responsible for digital product analytics focused in B2C/C2C customers journey.

São Paulo E Região, Brasil

Data-tech and engineering. Focused in implement web analytics and A/B testing tools such as Google Analytics and Tag Manager, Adobe Analytics, Optimizely and etc.

São Paulo E Região, Brasil

Postgraduate Degree, Marketing And Business Management

Graduation, Information Technology