Performance advisor in Sales and Growth:Structuring and internal execution for clients in projects related to marketing and sales, aiming to establish sales processes connected with demand generation. Direct reporting to the CEO.• Creation of an outbound sales machine and commercial team for a retail business in the furniture and decoration sector.• Designing a market entry strategy for a high-ticket product in the Venture and Fundraising area.

Responsible for leading the creation and structuring of sales and marketing funnels, journeys, and integrated strategies aimed at driving company growth and expansion. Leading a team of 4 individuals. Reporting to the operations manager.• Developing and optimizing marketing funnels to enhance the buying journey and onboarding process.• Restructuring campaign strategies to increase ROI.• Launching and promoting new products and services across all marketing channels.• Expanding reach and relevance on social media, focusing on creating and executing content tailored to the target audience.

Marketing Leader with a focus on successfully executing the online expansion plan across all platforms and channels, resulting in a significant increase in revenue. Reports to the Operations/Business Manager. Leads a team of 2 people. Revenue: $200k.• Creation and optimization of marketing funnels, enhancing the buying journey up to onboarding.• Restructuring campaign strategies to increase ROI.• Delivery of a new product, a salon and event spaces, across all marketing channels with the goal of being included in the event spaces map of Curitiba.• Restructuring of Instagram, expanding reach and relevance through the creation and execution of content editorials, updating content style and format. Launching a new profile and building a follower base within the desired Ideal Customer Profiles (ICPs).

Marketing and Sales Leadership with the aim of redesigning the online presence and creating the business's sales machine. Reports to the CEO. Leads a team of 3 people. Revenue: $100k.• Development of expansion plans and online growth strategies, Ideal Customer Profile (ICP), and personas post-pandemic.• Creation of a new website and structuring of the ecommerce, optimization of search and SEO.• Design of marketing and sales funnels, including paid media and blog content.• Training of a sales team. Management of sales processes, metrics, and sales planning.

Consulting and leadership of teams operating internally within clients, designing improved processes to achieve results. Operating in the areas of marketing, sales, and customer success. Reports to the CEO. Leadership of teams ranging from 2 to 8 people.• Creation and operationalization of customer journeys, buying journeys, and onboarding journeys.• Design and optimization of results-oriented processes within their respective journeys. Metrics collection.• Implementation of CRM, training, and monitoring of the customer sales team.• Selection and hiring of marketing and customer success teams.• Operational involvement with B2B clients in the accounting, SaaS in telephony, and retail sectors.

I led initial marketing and sales strategies, explored outbound channels, optimized customer journeys and CRM, and strengthened clients' online presence, resulting in consistent growth and significant improvement in internal processes. Reported to the CEO and Founders. Provided leadership and guidance to teams ranging from 2 to 10 people.• Definition of strategies for marketing and sales areas: establishment of personas, identification of marketing acquisition channels, selection, and training of inside sales team.• Outbound channel testing and content strategy: Outbound channel testing for a longstanding client, accompanied by the creation of a new website, development, and assistance in internal processes.• Study of acquisition channels and development of the customer journey: analysis and design of an internal customer journey, improvement of sales pitch, and integration between pre-sales and sales.• Leadership and training of the sales team, achieving consistency in sales, and over 40% increase in marketing leads, along with improved CRM utilization.• Refinement of content strategy and strengthening of client positioning.• Over 100% increase in outbound lead generation and improvement in pre-sales qualification.

I performed a technical consultancy with the partner of Mercador Social as a side project to my daily life.I provided advice, positioning and creating strategies with the customer. We have achieved a 45% efficiency improvement in customer service quality. We participated in the Y combinator process in 2018/2019 where the business was able to scale and improve its overall structure. We redesigned the business model according to a customer-driven retail customer journey.Social Merchant is a wholesale marketplace, bridging suppliers and businesses by fostering new business and delivering quality and variety.

I joined in order to help structure the commercial area Inside Sales and SDRaligning the Marketing and Commercial areas creating a higher sales volumesupplying the demands of Marketing. Thus with the demands of:- Act in the creation of strategies and identification of new business opportunities.- Understand and solve the inside sales processes.- Creating strategies in the Outbound process.- Provide solutions that can help cities become better, reach as many projects as possible.Results: We created the outbound lead generation process, structured the area to receive more leads from marketing, created the commercial area playbook according to the personas and types of customers.

I set out to learn how to perform account management and to continually improve business processes at Impulso. Developed leadership and self management, in a consolidated and remote experience.I improved my skills with CRM and organization toolsResults obtained was the structuring of the business process to better align with the customer's operations and success team.Impulso specializes in the intelligence service of assembling technology teams for software creation and development.

I learned how to create a business structure as well as designing the prospecting and sales processes. Developed negotiation skills in a consultative manner.I was responsible for the Business Process Structuring and Management of Pyx Network, a collaborative network - a chain of connections between individuals united by a common purpose, which collaborate rather than hierarchically.It conducts projects focused on strategy, communication and people management, and uses co-creation to leverage the potential of new ideas and generate amazing results for the customer.To know it visit: pyx.network

I founded and assisted in the creation of a consulting business model.Where I was responsible for facilitating organizations, along with the team.Within an internal diagnostic structure of the organization, to then perform the facilitation that has 3 steps:Problem image formation,Diagnostic processCreation of a solution proposal.Here I developed leadership, process organization, creation of an organization and study of its behaviors.

I participated in the structuring of the Inside Sales area, as the first SDR.Learn about process deployment, how they rearrange and are alive. I was part of the documentation and testing of all processes in the area.I had experience with Inbound Sales, Customer Success. I even studied the implementation of knowledge management for communication between areas.Results: Structuring the area, creating the SDR's playbook, generating more than 50 daily leads generated by marketing, better understanding the importance of interaction between the two areas.

Fui responsável pela comunidade e captação denovas empresas, startups, para o local, assim como o auxílio a criação de campanhas demarketing. Experiência em funil de vendas, marketing e criação de conteúdo, metodologiacanvas, comunidade.Resultados: Mapeei o conhecimento dos integrantes da BETA, articulei com a equipe novos planos deassociados, criei um ICP novo para o espaço. Coordenei alguns eventos. http://www.fantasticacasa.com.br/

Trabalhei para Grupo de Pesquisa em Ciência, Informação e Tecnologia GP-CIT.Desenvolvemos o modulo 2 do programa Mídias Digitais que consiste em desenvolver um material de conteúdo voltado à aprendizagem de noções a tecnologia.Criação de um software de gestão de evento com base na gerencia do evento ELECS 2013 que organizamos.

Training for Teaching Program with Corel DRAW X4

Realizei trabalhos como freelancer como designer grafico, utilizando a plataforma Corel Draw e Adobe.Criando Artes, cartões de visita, banners digitais e físicos, imagens para propagandas.