Felipe Conceição Email & Phone Number

São Paulo, São Paulo, Brasil

• Managed lead generation campaigns on Meta Ads, Google Ads, and LinkedIn Ads channels;- Responsible for monitoring KPIs in the area, including CPA, CPL, and conversions;- Interacted with the designer, CRM analyst.
• 30% increase in scheduled meetings in 2024 compared to the previous year;
• Created and standardized reports using Google Sheets, Looker Studio, and HubSpot;
• I implemented Tik Tok Ads.

Remoto

• Managed email marketing campaigns;- Developed and presented data monthly to the general secretary and the communications coordinator. Relevant Projects/Results
• Increased email marketing open rate from 5% to 25%;

São Paulo E Região, Brasil

• Responsible for planning and creating organic content for social media (Instagram and Facebook);- Responsible for implementing paid media campaigns on Google Ads (Google Grants) and Meta Ads;- Developed and presented.
• Achieved over 100% growth in the number of leads generated through Meta Ads lead capture

Remoto

• Managed campaigns on Google Ads, Meta Ads, and LinkedIn Ads, leading a team of 2 assistants.- Responsible for developing paid media strategies in collaboration with clients.- Handled approximately 15 clients.
• Implemented the process of documenting optimizations and campaign history for paid media, using the Asana tool;
• Assisted in standardizing reports in Looker Studio and presentations for clients;
• 40.44% increase in Wellbe's lead volume in Q2 2023 compared to the previous year;
• 13.33% growth in qualified leads for Techplus in 2023 compared to 2022.

Remoto

• Responsible for managing and optimizing paid media campaigns on Meta Ads, Google Ads, and LinkedIn Ads;- Developed and presented data to clients on a weekly basis;- Implemented client tagging using Google Tag Manager.
• Responsible for executing the company’s CRM migration from ActiveCampaign to HubSpot;
• Conducted technical paid media mentoring sessions for various clients (Saas, startups, etc.)

São Paulo E Região, Brasil

∙ Reportando ao Coordenador de e-mail Marketing∙ Atuação em todas as bandeiras da companhia: Extra.com, Casas Bahia e Pontofrio∙ Elaboração de calendários de campanhas e planos de ação com sinergia junto às áreas comercial e de criação∙ Envolvimento desde as etapas de criação da campanha até a análise dos resultados de disparo:- Negociação com a área.