Felipe Cury Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

As a leader in marketing for digital payment strategies at Itaú, we spearheaded the bank's flagship annual campaign. During this period, we significantly increased adoption of digital payment methods in both online (+90%) and offline (+50%) purchases, emphasizing customer security. I closely collaborated with Product and Technology teams, refining.

São Paulo, Brasil

I served as the Product Owner in marketing for the Marketplace, Loyalty, and Benefits squad, managing the backlog and leading team ceremonies such as planning, daily, retro, and review. I coordinated a team of +8, comprising internal colleagues and resources from a creative agency. Responsible for overseeing marketing costs and schedules for the loyalty.

São Paulo, São Paulo

I enhanced efficiency by standardizing brief documents, workflows, and deadlines (SLAs) for campaigns within the loyalty program. I mapped customer personas and journeys within the platform. As a leader and acting Product Owner in the Loyalty squad, I orchestrated all seasonal campaigns, such as Mother's Day, Black Friday, and Christmas. Additionally, I.

São Paulo E Região, Brasil

I managed projects for the launch of the insurance company in Brazil, playing a significant role in initiatives related to channels, products, and systems. I successfully introduced the agile methodology (Scrum) within the company. Additionally, I mapped, prioritized, and delivered requirements for the development of an online insurance brokerage tool.

Curitiba E Região, Brasil

I managed projects in collaboration with Product, IT, and Engineering teams. I led the launch of new product portfolios for telephone, internet, and television services. Introduced improvements in the customer service journey, reducing average handling time by 40%. Led complex initiatives such as new product portfolios, implementing Brazil's first IPTV.

Curitiba E Região, Brasil

I participated in a trainee program focused on technology projects and innovation in telecom products, following the PMI model. I contributed to implementing new standards for presentation and reporting within the Corporate PMO.

Curitiba E Região, Brasil

Led the adaptation of the global communication plan from the Technology and Services board to Brazil. Responsible for regional internal communication, including corporate emails and portal publications. Coordinated over 20 corporate events and prioritized communication briefings. Additionally, developed a new layout and managed content on the intranet for.

Curitiba E Região, Brasil

I developed and managed a volunteer portal for HSBC employees. I created internal communication content to drive employee engagement with social, economic, and environmental causes in Brazil and other operations across Latin America.

Orlando, Flórida, Estados Unidos

I served as a Cast Member at Walt Disney World Resort, engaged in the Disney's Customer Experience training program. Recognized for excellence in crisis resolution, ensuring "magical" experiences for visitors.

Mba

Mba

Especialização

Bacharelado