Felipe Cury Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

As a leader in marketing for digital payment strategies at Itaú, we spearheaded the bank's flagship annual campaign. During this period, we significantly increased adoption of digital payment methods in both online (+90%) and offline (+50%) purchases, emphasizing customer security. I closely collaborated with Product and Technology teams, refining experiences within apps and serving as the focal point for Apple Pay, Google Pay, Samsung Pay, and WhatsApp Payments. I crafted comprehensive digital… Show more As a leader in marketing for digital payment strategies at Itaú, we spearheaded the bank's flagship annual campaign. During this period, we significantly increased adoption of digital payment methods in both online (+90%) and offline (+50%) purchases, emphasizing customer security. I closely collaborated with Product and Technology teams, refining experiences within apps and serving as the focal point for Apple Pay, Google Pay, Samsung Pay, and WhatsApp Payments. I crafted comprehensive digital campaigns across platforms like Google, Meta, Twitter, TikTok, and innovated with Uber Ads. Additionally, I developed lifecycle strategies for acquisition and engagement. My results-driven focus set new records and boosted card security for thousands of users. Show less

São Paulo, Brasil

I served as the Product Owner in marketing for the Marketplace, Loyalty, and Benefits squad, managing the backlog and leading team ceremonies such as planning, daily, retro, and review. I coordinated a team of +8, comprising internal colleagues and resources from a creative agency. Responsible for overseeing marketing costs and schedules for the loyalty platform. I led marketing efforts in the development, testing, and successful launch of Itaú's first marketplace platform. Contributed to… Show more I served as the Product Owner in marketing for the Marketplace, Loyalty, and Benefits squad, managing the backlog and leading team ceremonies such as planning, daily, retro, and review. I coordinated a team of +8, comprising internal colleagues and resources from a creative agency. Responsible for overseeing marketing costs and schedules for the loyalty platform. I led marketing efforts in the development, testing, and successful launch of Itaú's first marketplace platform. Contributed to crafting and revising the user journey for product purchases and points utilization, enhancing the overall user experience. Additionally, I organized the communication strategy for key retail events, such as Black Friday. Show less

São Paulo, São Paulo

I enhanced efficiency by standardizing brief documents, workflows, and deadlines (SLAs) for campaigns within the loyalty program. I mapped customer personas and journeys within the platform. As a leader and acting Product Owner in the Loyalty squad, I orchestrated all seasonal campaigns, such as Mother's Day, Black Friday, and Christmas. Additionally, I curated exclusive experiences for Itaú Personnalité clients at prestigious events like the Rock in Rio festival (Rio de Janeiro).

São Paulo E Região, Brasil

I managed projects for the launch of the insurance company in Brazil, playing a significant role in initiatives related to channels, products, and systems. I successfully introduced the agile methodology (Scrum) within the company. Additionally, I mapped, prioritized, and delivered requirements for the development of an online insurance brokerage tool, simplifying the policy issuance process. I conducted market research for Small and Medium Enterprises, identifying product and service… Show more I managed projects for the launch of the insurance company in Brazil, playing a significant role in initiatives related to channels, products, and systems. I successfully introduced the agile methodology (Scrum) within the company. Additionally, I mapped, prioritized, and delivered requirements for the development of an online insurance brokerage tool, simplifying the policy issuance process. I conducted market research for Small and Medium Enterprises, identifying product and service opportunities aligned with the needs of this segment. Show less

Curitiba E Região, Brasil

I managed projects in collaboration with Product, IT, and Engineering teams. I led the launch of new product portfolios for telephone, internet, and television services. Introduced improvements in the customer service journey, reducing average handling time by 40%. Led complex initiatives such as new product portfolios, implementing Brazil's first IPTV, and expanding retail operations to new cities. Also established an efficient communication management throughout project phases and became… Show more I managed projects in collaboration with Product, IT, and Engineering teams. I led the launch of new product portfolios for telephone, internet, and television services. Introduced improvements in the customer service journey, reducing average handling time by 40%. Led complex initiatives such as new product portfolios, implementing Brazil's first IPTV, and expanding retail operations to new cities. Also established an efficient communication management throughout project phases and became certified as CSPO – Scrum Product Owner. Show less

Curitiba E Região, Brasil

I participated in a trainee program focused on technology projects and innovation in telecom products, following the PMI model. I contributed to implementing new standards for presentation and reporting within the Corporate PMO.

Curitiba E Região, Brasil

Led the adaptation of the global communication plan from the Technology and Services board to Brazil. Responsible for regional internal communication, including corporate emails and portal publications. Coordinated over 20 corporate events and prioritized communication briefings. Additionally, developed a new layout and managed content on the intranet for Brazil and Latin America.

Curitiba E Região, Brasil

I developed and managed a volunteer portal for HSBC employees. I created internal communication content to drive employee engagement with social, economic, and environmental causes in Brazil and other operations across Latin America.

Orlando, Flórida, Estados Unidos

I served as a Cast Member at Walt Disney World Resort, engaged in the Disney's Customer Experience training program. Recognized for excellence in crisis resolution, ensuring "magical" experiences for visitors.

Mba

Mba

Especialização

Bacharelado