Felipe Díaz-Arango Email & Phone Number

Chicago, IL, US

Chicago, Illinois, US

Leads our strategy department in the planning of brand advertising campaigns conceived through the lens of inclusive marketing. Designs goals, KPIs, and target audiences. Briefs strategy and ideates creative. Sells work to stakeholders. Analyzes and reports results. Writes agency thought-leadership and research in the discipline of inclusive marketing.

In a freelance capacity, has authored over thirty commercials, short documentaries, and narrative films. Collaborates with liaisons from marketing operations to conceive and execute creative briefs. Manages paid strategy behind ads, mainly on Facebook and Instagram. Secures talent, crew, and equipment. Prepares treatments, pitches, and grant applications.

Taking the immense privilege of an unstructured year to shore up some non-career life roles (family, friendship, health), move along personal creative pursuits, and to get re-inspired. Open to short-term freelance projects if they present a good learning opportunity.* Increased pace of progress on two major writing projects* Completed online courses in.

Coconut Grove, FL, US

Along with one direct report, manages the planning of brand advertising campaigns. Designs goals, KPIs, and target audiences. Briefs strategy and ideates creative. Sells work to stakeholders. Analyzes and reports results. Writes agency thought-leadership and research. Strategist in 4 of 8 Effie wins that made Alma 2022's #1 most effective agency in the.

Coconut Grove, FL, US

Chicago, IL, US

Main Accounts: - Comcast XFINITY (GM and Hispanic Retail Marketing Communications) - State Farm (1-to-1 communications, both GM and Latinx) - Anheuser-Busch (Bud Light Latinx Retail; Craft beers in Global Markets)Auxiliary support: Coca Cola, Dollar General, Clorox, Academy Sports, Lime-A-RitaNotable projects:- Developed the agency's retail approach for.

Culver City, California, US

Accounts: MillerCoors, Tony Roma’s, Country FinancialNew Business wins: Tony Roma’s (strategy-only pitch)- Designed the audience segmentation and creative strategy to launch Tony Roma’s grocery Ribs brand and briefed its inaugural 2016 campaign *Won the business in a strategy-only pitch during the first three weeks at the agency *32% more dollar sales over.

Chicago, Illinois, US

Main accounts: Allstate, Advance Auto Parts, Nintendo, Chicago Latino Film FestivalAuxiliary support: Mexican Board of Tourism, Gain, MazolaNew Business Wins: Boost MobileNotable work:- Briefed and helped ideate Allstate's 2014 World Cup #EnviaMalaSuerte / #SendBadLuck campaign * First time the client executed a major digital-first campaign for Latinx.

Chicago, Illinois, US

Learned the ropes of advertising while creating a strategy for Chuckles Candy that turned the challenge of finding the obscure candy into a game for fans of the brand, and won the program's "heritage brands" competition.

Chicago, Illinois, US

• Assisted Professors Matthew Gentzkow and Jesse Shapiro in studying political language and influences in news media and the United States Congress.
• Independently learned Perl, Stata, and DOS Batch command languages in order to build data-processing programs.
• Updated our online crawling program to automatically collect speeches from congressional records at the Government Printing Office and save us hundreds of hours.
• Built programs to match speeches to their correct speakers and produce phrase counts by congressperson and political party, enabling us to identify the most “partisan” phrases in any given congress.
• Cataloged and categorized instances of labor strikes in the American newspaper industry by finding and analyzing primary documents in archival databases.
• Copy-edited, fact-checked, and verified citations on seven academic papers to prepare them for publication in top economic journals.

Produced a market study for used Diesel Engines in Colombia and VenezuelaScheduled and participated in sales meetings with seven prospective customers in Bogota, Colombia Brokered a fifty-thousand dollar container load between Adelman's Trucking (Chicago, IL) and AgroJapon, the largest diesel importer in Colombia. (July/August 2012)

Led screenwriting, production and video editing workshops for a class of thirty teens and provided technical support for fifteen films that screened at the Museum of Contemporary Art in Chicago.

Contributed as writer or editor to over 300 articles about low-budget film and internet media.Managed audience outreach efforts and gathered a peak of one thousand unique readers per month.Notable guests or commenters: Shane Black (Lethal Weapon) and the rapper Wax (Def Jam Records)

US

Conceptualized and prepared special features for DVD release of the 8th Media That Matters Film Fest.Authored trailers for early films in our catalog as part of Art Engine’s 10th anniversary box-set release--Brother Born Again and Nuyorican Dream.Sourced and reached out to potential funders and strategic partners for our upcoming films

Filmed over 200 hours of footage. Edited recruiting videos and interactive video games.

Operated camera to provide coverage of town-hall meetings and local events.Filmed and edited promotional spots for the channel and used Garage Band to compose their music.

Bachelor Of Arts, Political Science

Education record